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Senior Director, Marketing - EMEA and LATAM

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NetApp

30d ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Business, Operations & Strategy
  • Berlin

AI generated summary

  • You must be an experienced B2B marketer in tech, with a proven track record in strategic planning, stakeholder engagement, team leadership, innovation, and excellent communication skills.
  • You will align marketing with sales, oversee marketing plans, lead a team, manage budgets, analyze performance data, and collaborate cross-functionally to drive growth in EMEA and LATAM.

Requirements

  • You are an experienced marketer with a clear, strategic vision and in-depth experience in B2B marketing within the technology sector, particularly in areas such as data storage and management, cloud services, and emerging technologies.
  • You have a proven track record in creating and executing strategic marketing plans that are directly aligned with business priorities and goals, driving significant growth in business opportunities, and delivering measurable results against KPIs.
  • You are a strong, strategic thinker and problem solver who leverages a combination of data and creativity to develop plans that address specific business challenges and drive Area-level focus.
  • You can effectively engage, influence, and mobilize stakeholders at various levels within a large, matrixed organization through your relationship-building skills and strong executive presence.
  • You have demonstrated the ability to design, plan, and lead the execution of high-impact, creative marketing initiatives and programs that are in clear alignment with both global and Area-specific business strategies.
  • You have experience leading and managing a team of marketers, with the ability to both provide strategic direction and "roll up your sleeves" to ensure projects are executed with precision and aligned with strategic goals.
  • You foster a culture of innovation and creativity, consistently thinking outside the box to introduce new ideas that can propel the business forward.
  • You are comfortable navigating new challenges and possess the leadership skills to guide and adapt as the organization undergoes transformation, ensuring the marketing team evolves and grows in alignment with the company's vision.
  • You possess exceptional oral and written communication skills, as well as the ability to deliver compelling presentations that resonate with diverse audiences.

Responsibilities

  • As a key member of the EMEA and LATAM Leadership team, you will own the marketing relationship with sales for the region, acting as a strategic and trusted partner. You will align the marketing strategy and plan with key business goals, objectives, and sales plays, ensuring marketing initiatives are intricately tied to driving business growth and measurable impact.
  • Serve as the trusted marketing advisor to business and marketing leadership for EMEA and LATAM, directing a mix of marketing tactics that are rigorously measured against KPIs to support and drive growth.
  • Lead and own a plan with your direct team of Area Marketing Managers and Account Based Marketing Managers, which is centered on in-market execution. This plan will be pivotal in supporting the advancement of opportunities, achieving both immediate results and long-term strategic success.
  • Work cross-functionally across all marketing departments, including Campaign Strategy, Hyperscaler Marketing, Partner Marketing, Events, Brand, Analyst Relations, PR, Portfolio Marketing, Corporate Communications, and more. You will ensure the implementation and execution of an aligned and integrated EMEA and LATAM marketing plan that enables the region to not only compete but excel in the marketplace, accelerate pipeline growth, and advance opportunities.
  • Be adept at interpreting account insights and campaign, program, and event reporting to understand and optimize the impact of marketing. Use this data to strategically plan for the future, making informed decisions that enhance marketing effectiveness and ROI.
  • Have comprehensive oversight of the EMEA & LATAM geo-marketing budget, resources, and external agencies, ensuring strategic allocation and management that aligns with company priorities and delivers on marketing objectives.
  • Lead, recruit, motivate, and mentor a team of strategic, data-driven marketers who are equipped for the next generation of marketing challenges. Emphasize building a deep bench of talent that is capable of elevating NetApp's business through innovative and impactful marketing strategies.

FAQs

What is the job title for this position?

The job title is Senior Director, Marketing - EMEA and LATAM.

What are the primary responsibilities of the Senior Director of Marketing?

The primary responsibilities include aligning marketing initiatives with business priorities, leading a team of Field Marketers, developing and executing area-specific action plans, and collaborating with stakeholders across sales and marketing to support growth.

Is experience in the technology sector required for this position?

Yes, in-depth experience in B2B marketing within the technology sector, particularly in data storage, cloud services, and emerging technologies, is required.

What is the reporting structure for this role?

This role reports to the VP of WW Field Marketing.

How many days per week is the employee required to work in the office?

The employee is required to work in the office a minimum of 2 days per week.

What key skills are required for this position?

Key skills include strategic thinking, problem-solving, relationship-building, creativity in marketing initiatives, team leadership, and exceptional communication abilities.

What employee benefits does NetApp offer?

NetApp offers extensive benefits, including competitive salaries, paid volunteer time, comprehensive medical, dental, wellness, and vision plans, educational assistance, legal services, and financial savings programs.

Does NetApp embrace diversity in the workplace?

Yes, NetApp fully embraces and advances a diverse, inclusive global workforce, fostering a culture of belonging among all employees, customers, partners, and communities.

What approach does the company take towards innovation in marketing?

The company fosters a culture of innovation and creativity, encouraging employees to think outside the box and introduce new ideas to propel the business forward.

Are there opportunities for team development in this role?

Yes, the Senior Director will lead, recruit, motivate, and mentor a team of strategic, data-driven marketers, ensuring they are equipped for future marketing challenges.

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NetApp

All-flash, no compromise.

Consulting
Industry
10,001+
Employees
1992
Founded Year

Mission & Purpose

NetApp is a multinational company that specialises in providing data management and storage solutions for businesses and organisations. They offer a comprehensive portfolio of products and services designed to help enterprises efficiently store, manage, protect, and analyse their data. NetApp's ultimate mission is to empower organisations to unleash the full potential of their data by providing innovative and reliable storage infrastructure solutions. Their purpose is to enable businesses to transform their data into a strategic asset, driving digital transformation, improving operational efficiency, and fostering innovation. NetApp aims to deliver exceptional value to their customers by ensuring data availability, scalability, and security, ultimately helping businesses thrive in the digital era.

Culture & Values

  • Put the customer at the center

    You don’t become a deeply trusted, indispensable partner without listening to customers, walking in their shoes, and propelling your orbit with a strong point of view.

  • Care for each other and our communities

    Caring for each other and our communities takes large doses of humility and kindness—mixed with building deep, authentic connections and topped with an unwavering commitment to collaboration.

  • Build belonging every day

    By embedding diversity and inclusion into every decision that we make, we open the door to other voices, different perspectives, and most important, our true potential for innovation.

  • Embrace a growth mindset

    We step out of our comfort zone even when it's scary and learn from both our failures and our successes. This keeps us from stepping into the dreaded fixed-mindset quicksand.

  • Think and act like owners

    Showing up with our A game, being accountable, and acting with speed and integrity are the keys to unlocking the sense of ownership that's necessary to create the future.