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Senior Director of Marketing, DACH

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Tinder

19d ago

  • Job
    Full-time
    Senior & Expert Level
  • Customer Relations
    Marketing
  • Berlin
  • Quick Apply

AI generated summary

  • You have 5+ years in marketing leadership, strong youth culture understanding, native German and fluent English, plus experience with DTC brands and managing high-performing teams.
  • You will develop and implement marketing strategies for DACH, lead a growing team, drive brand campaigns, analyze market trends, and ensure execution excellence across all channels.

Requirements

  • Several years of experience in managing marketing projects and budgets with at least 5 years of country leadership in marketing, preferably with direct-to-consumer brands in the dating industry, fashion, streaming, or consumer goods.
  • Comfort building and executing tailor-made strategies that span creative marketing, business growth, media and product development.
  • Proven ability to manage and grow brand strategy within the pop culture and youth marketing space.
  • Experience working in a matrixed organization and leading cross-functional teams.
  • Deep understanding of youth culture and the unique cultural nuances of the DACH region.
  • Native German speaker; fluency in English is essential.
  • Demonstrated ability to build, inspire, and lead high-performing teams.
  • Strong interpersonal communication skills with experience in managing virtual and cross-functional teams.
  • Proven experience in top talent and influencers management.
  • Strong mix of conceptual and analytical capabilities in combination with a hands-on and agile mentality to get things done.
  • Proven track record of managing multiple, complex tasks simultaneously and prioritizing adequately to maximize business impact in a fast-paced environment.
  • A creative problem-solver with a hands-on, proactive approach to driving results.
  • Strong executive presence with a robust network in technology, entertainment, or media.
  • Experience developing and executing custom strategies across marketing, business growth, and media.
  • Previous success in driving marketing for digital services, especially membership models or subscription businesses.
  • Background in entertainment or live experiences at scale is a strong plus.

Responsibilities

  • Develop and Implement Marketing Strategy: Own and execute the marketing strategy for Germany, Switzerland, and Austria. Collaborate with EMEA leadership and global marketing teams to ensure alignment. Localize Tinder’s brand narrative, ensuring relevance to youth culture and cultural nuances in the region. Lead the Tinder community and event marketing strategy, driving meaningful connections with users. Translate data into insights and draw marketing and business conclusions. Align communication strategies with key stakeholders in the US and Europe. Assist in creating and distributing content via paid media campaigns, partnerships, or influencers. Monitor competitor activities and market trends to provide actionable insights for enhancing Tinder’s brand positioning in the DACH region.
  • Team Leadership and Collaboration: Strong leadership collaboration with Comms. Manage a growing team with plans for future expansion. Foster a collaborative environment within a matrix organization, partnering with functional teams such as Media, Partnerships, Social, and Marketing Support. Drive Tinder’s brand equity through innovative, culturally relevant campaigns. Establish and nurture long-lasting brand partnerships to enhance Tinder’s market presence.
  • Market Insights and Strategy: Stay ahead of cultural and market trends, identifying opportunities for differentiation and growth. Use insights and data to develop impactful marketing strategies that resonate with Tinder’s audience.
  • Execution Excellence: Oversee content creation, media campaigns, and project delivery in collaboration with external agencies. Ensure consistent and aligned messaging across all touchpoints. Translate strategic goals into actionable plans that achieve measurable results.

FAQs

What is the job title for this position?

The job title is Senior Director of Marketing, DACH.

Where is this position located?

This position is located in Germany.

Who will this role report to?

This role will report to the Vice President EMEA Marketing.

What are the primary responsibilities of the Senior Director of Marketing, DACH?

The primary responsibilities include developing and implementing the marketing strategy for Germany, Switzerland, and Austria, managing a team and local agencies, collaborating with cross-functional teams, leading community and event marketing strategies, and overseeing content creation and media campaigns.

What kind of experience is required for this position?

Several years of experience managing marketing projects and budgets, with at least 5 years of country leadership in marketing, preferably in direct-to-consumer brands in industries like dating, fashion, streaming, or consumer goods, is required.

Is fluency in German necessary for this role?

Yes, a native German speaker is required, and fluency in English is also essential.

How many years of leadership experience in marketing is needed?

A minimum of 5 years of country leadership in marketing is needed for this position.

What skills are important for the Senior Director of Marketing, DACH?

Important skills include strong leadership and interpersonal communication skills, cultural fluency, a mix of conceptual and analytical capabilities, execution agility, and a creative problem-solving approach.

What kind of team will the Senior Director of Marketing be managing?

The Senior Director will manage a small but growing team with plans for future expansion.

What unique aspect of the DACH region should the Senior Director understand?

The Senior Director should have a deep understanding of the cultural nuances and youth culture specific to the DACH region.

What types of partnerships will this role be responsible for?

This role will be responsible for establishing and nurturing long-lasting brand partnerships to enhance Tinder’s market presence.

What type of marketing strategies does the role focus on?

The role focuses on tailored marketing strategies that resonate with youth culture and cultural nuances in the DACH region.

Is experience in the entertainment or live experiences industry a plus for this job?

Yes, having a background in entertainment or live experiences at scale is considered a strong plus for this position.

What is Tinder’s vision for this role?

Tinder’s vision for this role is to reshape its presence in the DACH region, driving cultural relevance and business impact while connecting brands to people in meaningful ways.

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Tinder

The world’s most popular app for meeting new people.

Technology
Industry
201-500
Employees
2012
Founded Year

Mission & Purpose

As humans, there are few things more exciting than meeting someone new. At Tinder, we’re inspired by the challenge of keeping the magic of human connection alive. With tens of millions of users, hundreds of millions of downloads, 2+ billion swipes per day, 20+ million matches per day and a presence in 190+ countries, our reach is expansive—and rapidly growing.