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Senior EIB Marketing Manager (m/f/d)

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Danone

8d ago

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Marketing

AI generated summary

  • You need a relevant degree, 4-5 years in brand/digital marketing, strong China social media/e-commerce knowledge, fluent in Chinese/English, and excellent communication skills.
  • You will collaborate internationally, optimize trade marketing, execute brand activation plans, manage social media, and oversee innovation projects between teams in Germany and China.

Requirements

  • Educational Background University degree with a focus in management, marketing, or a relevant field.
  • Experience At least 4-5 years of experience in brand marketing or digital marketing, preferably in FMCG consumer marketing. Experience in China or with China market dynamics is highly desirable.
  • China Social Media & Influencer Marketing Solid experience in managing social media marketing campaigns, including influencer marketing, on popular Chinese platforms like WeChat and Redbook.
  • E-commerce Knowledge Familiarity with China’s e-commerce landscape, including platforms such as Taobao, Tmall, JD, and Douyin, along with experience in cross-border and social e-commerce strategies.
  • Communication & Collaboration Strong communication skills, with an ability to work effectively within cross-functional teams and with customers in an international environment. Experience building connections and maintaining engagement in a virtual working setting is key.
  • Entrepreneurial Mindset Strong entrepreneurial thinking with a proactive and accountable work style.
  • Language Skills Fluent in Chinese and English (written and spoken). Proficiency in German is a plus.
  • Technical Proficiency Skilled in Microsoft Office, especially PowerPoint, with the ability to create compelling presentations.

Responsibilities

  • Cross-functional Collaboration Work closely with international teams (Germany and China) to develop and implement marketing assets tailored to the needs of our customers and target markets.
  • Trade Marketing Design and optimize trade marketing terms for customers, ensuring alignment with broader business objectives and enhancing customer engagement.
  • Brand Activation Develop and execute brand activation plans that resonate with target audiences and drive brand visibility and growth.
  • Social Media Management Manage and grow our social media presence, creating engaging content and fostering meaningful interactions with our audience across multiple platforms.
  • Innovation Projects Facilitate and manage innovation initiatives between the German and China teams, ensuring alignment, clear communication, and successful project execution.

FAQs

What locations does this position cover?

This position is based in Frankfurt am Main, with collaboration involving teams in Germany and China.

What type of marketing experience is required for this role?

A minimum of 4-5 years of experience in brand or digital marketing is required, preferably in FMCG consumer marketing.

Is fluency in any specific languages required for this position?

Yes, fluency in Chinese and English (written and spoken) is required, and proficiency in German is a plus.

What are the main responsibilities of the Senior EIB Marketing Manager?

Responsibilities include cross-functional collaboration, trade marketing optimization, brand activation, social media management, and managing innovation projects between teams in Germany and China.

What kind of social media experience is expected for this role?

Solid experience is required in managing social media marketing campaigns, including influencer marketing on popular Chinese platforms like WeChat and Redbook.

Is there an emphasis on innovation in this job?

Yes, the role involves facilitating and managing innovation initiatives between the German and China teams.

Are there opportunities for career development within the company?

Yes, the company supports individual career plans, coaching, and mentoring to aid career development.

What kind of work environment can employees expect?

Employees can expect a modern office with an open space layout and a collaborative team environment emphasizing respect and team spirit.

Are there benefits for employees beyond salary?

Yes, benefits include mobile and flexible working options, various education opportunities, a pension plan, and a flexible benefits package that includes categories like transportation, health, lunch, and childcare.

What is the company's approach to individuality?

The company values individuality and encourages employees to bring their unique selves into the team, fostering a diverse and colorful work environment.

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Danone

Food and Beverage Manufacturing

Manufacturing & Electronics
Industry
10,001+
Employees

Mission & Purpose

Danone is a leading multi-local food and beverage company building on health-focused and fast-growing categories in 3 businesses: Essential Dairy & Plant-Based products, Waters and Specialized Nutrition. With its ‘One Planet. One Health’ frame of action, which considers the health of people and the planet as intimately interconnected, Danone aims to inspire healthier and more sustainable eating and drinking practices. To accelerate this food revolution and create superior, sustainable, profitable value for all its stakeholders, Danone has defined nine 2030 Goals, and paved the way as the first listed company to adopt the “Entreprise à Mission” status in France. With a purpose to bring health through food to as many people as possible, and corresponding social, societal and environmental objectives set out in its articles of association, Danone commits to operating in an efficient, responsible and inclusive manner, in line with the Sustainable Development Goals (SDGs) of the United Nations. By 2025, Danone aims to become one of the first multinational companies to obtain B CorpTM certification. With more than 100,000 employees, and products sold in over 120 markets, Danone generated €25.3 billion in sales in 2019. Danone’s portfolio includes leading international brands (Actimel, Activia, Alpro, Aptamil, Danette, Danio, Danonino, evian, Nutricia, Nutrilon, Volvic, among others) as well as strong local and regional brands (including AQUA, Blédina, Bonafont, Cow & Gate, Horizon Organic, Mizone, Oikos, Prostokvashino, Silk, Vega). Listed on Euronext Paris and present on the OTCQX market via an ADR (American Depositary Receipt) program, Danone is a component stock of leading sustainability indexes including the ones managed by Vigeo Eiris and Sustainalytics, as well as the Ethibel Sustainability Index, the MSCI ESG Indexes, the FTSE4Good Index Series, Bloomberg Gender Equality Index, and the Access to Nutrition Index.

Culture & Values

  • Humanism

    At Danone, people are at the heart of everything we do.

  • Openness

    We welcome new ideas from the world we live in.

  • Proximity

    We believe that building close relationships leads to better understanding and trust.

  • Enthusiasm

    We are passionnate about bringing health through food to as many people as possible.