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Senior Manager, Brand Marketing - Starbucks

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Nestlé

Today

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • Seattle

AI generated summary

  • You need 6-8+ years in B2B marketing, strong analytical skills, project management experience, and the ability to lead teams, manage budgets, and communicate insights effectively.
  • You will manage brand marketing plans, optimize portfolios, lead data-driven strategies, collaborate with teams, track project outcomes, and maintain vendor relationships while overseeing budget management.

Requirements

  • Ability to develop and lead robust business case development, effectively articulating insight led rationale, measurable KPIs laddering to broader business goals.
  • Improve and enhance capabilities in data-led assessment, leading the development of strategic plans grounded in customer/consumer insights.
  • Represent the organization to establish the plan roadmap, critical strategies to win and best practices to optimize ways of working.
  • Establish and lead implementation of marketing learnings and insights that aid continuous improvement, driving prioritization and/or course corrections to existing strategies as needed.
  • Lead development and performance culture building functional capability, foster collaboration, team work and performance excellence.
  • Serve as primary lead maintaining critical external partnership and vendor relationships including Starbucks and creative agency relationships with Nestle business strategies.
  • Collaborates with cross-functional brand team, channel development, operations, sales and other critical business partners to build, deliver and drive results of planned programs.
  • Drive and manage team delivery of flawless end to end project management via close collaboration with a wide range of cross-functional teams.
  • Effectively tracks, analyzes and communicates plan on a regular basis to inform current and future plan efforts.
  • Identifies and communicates best practices and leading process improvement where needed.
  • Owns and responsible for effective program budget management.
  • 6-8+ years product and business/marketing management strategy experience in B2B environments.
  • Min 6 or more years of managing complex large-scale business, product or marketing projects.
  • 2 or more years managing and developing direct reports.
  • Bachelor’s Degree required. MBA preferred.
  • Demonstrated experience driving and inspiring insight-led plans to deliver strong, impactful creative product meeting consumer and business objectives.
  • Strong analytic abilities centered on consumer and customer intelligence and data. Ability to synthesize insights and demonstrate strong presentation and storytelling in a clear and concise narrative.
  • Ability to lead cross-functional teams, driving organizational and planning clarity and applying strong problem-solving principles. Drive decision-making favoring compromise and alignment over consensus.
  • Functions effectively with ambiguity and able to work in a highly matrix environment.
  • Strong communication skills with keen ability to balance multiple priorities and deliver timely results.
  • Ability to set expectations and hold individuals and team members accountable.
  • Seeks and provides honest, transparent feedback.
  • Excellent facilitation, written and verbal communication skills with adaptable approach.

Responsibilities

  • Responsibilities include portfolio management and analysis, B2B & B2C marketing plan development including brand & promotional planning, innovation pipeline development, commercialization and portfolio optimization.
  • Ability to develop and lead robust business case development, effectively articulating insight led rationale, measurable KPIs laddering to broader business goals.
  • Improve and enhance capabilities in data-led assessment, leading the development of strategic plans grounded in customer/consumer insights.
  • Represent the organization to establish the plan roadmap, critical strategies to win and best practices to optimize ways of working.
  • Establish and lead implementation of marketing learnings and insights that aid continuous improvement, driving prioritization and/or course corrections to existing strategies as needed.
  • Lead development and performance culture building functional capability, foster collaboration, team work and performance excellence.
  • Serve as primary lead maintaining critical external partnership and vendor relationships including Starbucks and creative agency relationships with Nestle business strategies.
  • Collaborates with cross-functional brand team, channel development, operations, sales and other critical business partners to build, deliver and drive results of planned programs.
  • Drive and manage team delivery of flawless end to end project management via close collaboration with a wide range of cross-functional teams.
  • Effectively tracks, analyzes and communicates plan on a regular basis to inform current and future plan efforts.
  • Identifies and communicates best practices and leading process improvement where needed.
  • Owns and responsible for effective program budget management.

FAQs

What is the primary responsibility of the Senior Manager, Brand Marketing at Nestlé Professional Solutions?

The primary responsibility is to strategically drive the comprehensive management of the P&L, develop and plan consumer, customer, and market-led brand strategies and marketing plans for the Starbucks portfolio of brands, generating sales to deliver annual operating goals exceeding $700M.

What type of experience is required for this position?

Candidates should have 6-8+ years of product and business/marketing management strategy experience in B2B environments, with a minimum of 6 years managing complex large-scale business, product, or marketing projects, and at least 2 years of experience managing and developing direct reports.

Is a specific educational background preferred for this role?

Yes, a Bachelor's Degree is required, and an MBA is preferred.

What qualities are essential for a candidate applying for this position?

Essential qualities include strong analytic abilities, demonstrated experience in driving insight-led plans, effective communication and storytelling skills, leadership capabilities in cross-functional teams, and the ability to manage multiple priorities and deliver timely results.

Will this position support visa sponsorship?

No, this position is not eligible for Visa Sponsorship.

How does the company approach diversity and inclusion?

Nestlé is committed to maintaining an inclusive workplace and actively seeks diversity in qualified applicants for employment, welcoming candidates of all backgrounds and providing accommodation for those who may need it during the recruitment process.

What type of planning and leadership responsibilities will the Senior Manager take on?

The Senior Manager will develop strategic and operational plans for the work group, manage execution, measure results, collaborate with cross-functional teams, and ensure effective program budget management.

Is experience in managing external partnerships important for this role?

Yes, the Senior Manager will serve as the primary lead maintaining critical external partnership and vendor relationships, including those with Starbucks and creative agencies.

What are some key skills needed for effective communication in this role?

Strong facilitation, written and verbal communication skills are essential, along with an adaptable approach to various communication situations.

What type of project management experience is beneficial for this position?

Candidates should have experience in managing complex large-scale business, product, or marketing projects, ensuring flawless end-to-end project management in collaboration with cross-functional teams.

Nestlé

Unlocking the power of food to enhance quality of life for everyone, today and for generations to come.

Retail & Consumer Goods
Industry
1-10
Employees

Mission & Purpose

As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, we serve with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Our culture is based on our values rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for the future. We can trace our origin back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland. Today, we employ around 273,000 people and have factories or operations in almost every country in the world. With our headquarters still based in the Swiss town of Vevey, we had sales of CHF 84.3 billion in 2020. Our portfolio covers almost every food and beverage category –offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. House rules: https://nes.tl/HouseRules

Culture & Values

  • Respect for ourselves

    Respect starts with self-respect. Being true to ourselves, while acting with integrity, fairness and authenticity.

  • Respect for others

    Respecting others is about meeting our promises. It’s about quality in our products, our brands and everything we do.

  • Respect for diversity

    Respect for other ways of thinking, other cultures and all aspects of society requires inclusiveness and openness in all our interactions.

  • Respect for the future

    Respect for the future of our planet and future generations compels us to act with responsibility and courage, even if it’s difficult.

Benefits

  • Competitive remuneration

    You’ll be recognized for your contribution with a competitive salary and benefits package. And you may benefit from savings plans, insurances, loans, and discounted or free Nestlé products. You could even grab a bargain on retail products, services and activities.

  • Location-specific opportunities

    Our working environments vary greatly, so depending on your job and your location, you could benefit from flexible working opportunities, volunteering programs, the ability to bring a pet to work, and much more.

  • International mobility

    We offer opportunities to develop your career in different countries around the world. Global mobility plays an important part in developing Nestlé’s talent and our brands.

  • Health and wellbeing at work

    Our employee health programs will help you develop and maintain a healthy lifestyle, with health checks, health care, onsite cafeterias and fitness centres, sport and other activities.

  • Employee support

    More than ever, it is important that you are emotionally supported while at work and at home to be resilient and feel good as you carry out your everyday activities. We provide access to confidential counsellors to help when the unexpected happens or you are feeling overwhelmed.

  • Parental leave

    With a minimum of 18 weeks paid parental leave for the primary caregiver, plus the opportunity to take further leave, your new family life can get off to a great start. Your work location may provide additional benefits and resources such as dedicated feeding rooms or creches.