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Senior Marketing Manager

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Frasers Group

2mo ago

  • Job
    Full-time
    Mid Level
  • Customer Relations
    Marketing

AI generated summary

  • You need 3+ years as a Marketing Manager, experience in gaming, fashion, sport, lifestyle, or retail, and strong skills in Microsoft Office and Keynote.
  • You will manage 360 marketing campaigns, collaborate with internal teams, analyze performance, oversee the brand calendar, align stakeholders, and build partnerships to drive growth.

Requirements

  • Minimum of 3 years in a Marketing Manager role with a track record of delivering outstanding integrated marketing campaigns.
  • Prior experience within relevant industries such as gaming, fashion, sport, lifestyle or retail
  • Strong Microsoft Office skills and knowledge of Keynote

Responsibilities

  • Work in collaboration with the Group Head of Brand in all of the marketing strategies and activities for gaming, toys and tech, driving brand and commercial growth.
  • Manage the planning and delivery of the 360 marketing campaigns from ideation to building integrated launch and media plans with corresponding budgets, KPI's and deadlines.
  • Build outstanding relationships and collaborate with the internal teams, including- PR, social, digital marketing, ecomm, CRM, social, retail marketing, partnerships and more to deliver campaigns across GAME and Group owned channels.
  • Review campaign analytics to develop future plans and report back to the business and key partners. Apply learnings to optimise activity to over achieve on KPI’s.
  • Manage the Marketing growth strategy through toys, tech and collectables, whilst maintaining SOV for gaming.
  • Be the gatekeeper to GAME’s seasonal brand calendar, campaign plans and launches, ensuring they are communicated through the business and delivered by each department.
  • Communicate, align and brief relevant stakeholders on product and campaign launches and commercial priorities
  • Attend partner alignment meetings with commercial and our brand partners to align on priorities + product buys.
  • Work with internal teams and partner agencies to produce post campaign wrap-up presentations for the business and all brand partners that have invested in the campaign.
  • Build collaborative relationships with marketing counterparts in each of our key brands as well as their wider team. Ensure they are fully bought into our strategy and marketing activities.
  • Understanding brand partner budgets, opportunities and commercial needs and how we can take support and partner on, as well as GAME expenditure budgets and income targets.

FAQs

What is the location for the Senior Marketing Manager position?

The position is located in Basingstoke, RG21.

What brand will the Senior Marketing Manager be working with?

The Senior Marketing Manager will be working with the GAME brand.

What type of employment is offered for this position?

This is a full-time employment opportunity.

What qualifications are required for the Senior Marketing Manager role?

A minimum of 3 years in a Marketing Manager role with a track record of delivering outstanding integrated marketing campaigns, and prior experience in relevant industries such as gaming, fashion, sport, lifestyle, or retail is required.

What are the primary responsibilities of the Senior Marketing Manager?

Responsibilities include collaborating on marketing strategies, managing 360 marketing campaigns, building relationships with internal teams, reviewing campaign analytics, managing the marketing growth strategy, and attending partner alignment meetings.

Are there any specific tools or software skills required for this role?

Yes, strong Microsoft Office skills and knowledge of Keynote are required.

What kind of company culture can I expect at Frasers Group?

Frasers Group fosters a culture of innovation, collaboration, and recognition, encouraging employees to think without limits, take ownership, and remain relevant.

What employee benefits are offered?

Benefits include recognition programs, performance bonuses, wellness programs, access to gyms, and more, as part of Frasers Fit and Employee Welfare initiatives.

How can I apply for the Senior Marketing Manager position?

Interested candidates can apply through the recruitment team, which will review applications and respond to all candidates.

What is the recruitment process for this position?

The recruitment process includes an initial behavioral interview with the recruiter, followed by two more technical-focused interview stages with the hiring manager and wider team, which may include a presentation or task.

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Frasers Group

We are building the planet’s most admired and compelling brand ecosystem.

Retail & Consumer Goods
Industry
10,001+
Employees
1982
Founded Year

Mission & Purpose

Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse. We are now a collection of the world’s most iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast. We believe the higher the risk, the greater the reward. We’ve never been afraid to strive forward and change the way the industry operates, diversifying our portfolio and elevating stores. We’re pushing the boundaries of traditional retail environments; future-proofing our business and improving product access to create a shopping environment that will be fit for purpose for many more years to come. We’re not sitting back – there’s no room for hesitation.