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Senior Paid Social Manager

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Zeta Global

3mo ago

  • Job
    Full-time
    Junior Level
  • Media & Journalism
  • $70K - $90K
  • New York

AI generated summary

  • You need 1+ year of FB Ads Manager experience, skills in TikTok & Snapchat are a bonus. Deep understanding of paid media mechanics is a must. BA/BS preferred.
  • You will lead paid social campaigns, manage clients, optimize performance, provide insights, and leverage data for audience targeting at Zeta Global.

Requirements

  • 1 year of hands-on experience with Facebook Ads Manager
  • Experience with TikTok, Snapchat, and YouTube is a plus, but not required
  • Deep understanding of paid media mechanics, including pixel implementation, KPI optimization, audience targeting, and bid/budget management
  • Strong written and verbal communication skills. You should speak with authority and feel confident in your ability to convey nuance.
  • Strong quantitative skills with meticulous attention to detail
  • BA/BS degree, including quantitative coursework (exceptions will be made for experienced candidates)

Responsibilities

  • Build and manage paid social campaigns in alignment with media plans
  • Act as the primary contact and media expert for clients representing your assigned accounts
  • Make swift optimizations to ensure optimal pacing and performance
  • Provide clients with actionable insights and recommendations based on campaign goals and best practices
  • Leverage Zeta’s Data Cloud to identify and target additional audiences for scale

FAQs

What platforms will the Senior Paid Social Manager primarily work on?

The Senior Paid Social Manager will primarily focus on managing large Meta, TikTok, and Snapchat ad campaigns.

Who does the Senior Paid Social Manager report to?

The Senior Paid Social Manager reports to a Vice President in the Media Activation division at Zeta.

What are some key responsibilities of the Senior Paid Social Manager?

Some key responsibilities include campaign setup, optimization, and analysis across multiple ad platforms, leveraging knowledge of paid media to position campaigns for success, and finding creative solutions to problems.

What level of discretion does the Senior Paid Social Manager have in making ad management decisions?

The Senior Paid Social Manager will be entrusted with a large amount of discretion to make informed ad management decisions as they see fit, rooted in their knowledge of the social marketing ecosystem.

Zeta Global

Cloud-based marketing technology that empowers brands to acquire, grow, and retain customers. (NYSE: ZETA)

Marketing & Advertising
Industry
1001-5000
Employees
2007
Founded Year

Mission & Purpose

Zeta cloud-based marketing technology company that empowers brands to acquire, grow and retain customers. We are on a mission to be the preferred software platform for enterprises to accelerate growth and enrich the connections they have with their customers. The Zeta Marketing Platform (ZMP) activates on every online and offline marketing channel (including Email, Connected TV, SMS, Website, Social Media, and more) with sophisticated AI that analyzes billions of consumer data signals to predict consumer intent, personalize experiences, and accelerate growth for brands. The company was founded in 2007 by David A. Steinberg and John Sculley with the vision that data was going to change the way marketers engage with consumers to drive successful business outcomes. Today, Zeta has over 1000 customers across 15 verticals, including financial services, CPG, retail, telecom, automotive, travel & hospitality, and more. We have over 1400+ employees around our global offices with our HQ in New York City.