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Senior Product Marketing Manager (m/f/x)

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HelloFresh

14d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • Berlin

AI generated summary

  • You need a relevant degree, 6+ years in product marketing, success in digital channels, data analysis skills, and strong interpersonal abilities to thrive in a fast-paced, international environment.
  • You will drive product expansion, support new development insights, develop positioning, guide local teams, collaborate on messaging, and consult on consumer research projects.

Requirements

  • Relevant university degree in Marketing, Business or other related field of study.
  • 6+ years' experience in Product Marketing, Brand Management, Marketing Communications, or product management, preferably in eCommerce and/or food products.
  • Proven track record of developing product marketing plans from positioning through to execution and demonstration of its impact.
  • Experience in & knowledge of digital marketing channels and proven track record of successful new product launches.
  • Experience mining various data sources and connecting them to form tangible insights.
  • Ability to stay focused, prioritizing and managing multiple deliverables simultaneously in a fast-paced environment.
  • Strong interpersonal skills with an ability to influence and motivate people at all levels within international environments and across a broad variety of job functions.

Responsibilities

  • Support the expansion and strengthening of HelloFresh group’s product offering through strategic initiatives and go-to-market plans
  • Provide Insights for new product development and growth of existing products
  • Develop product positioning that align to USP’s across the HFG brand portfolio, in close alignment with Global Brand Strategy
  • Support and guide local Product Marketing Managers to develop and execute go-to-market plans in line with product expansion roadmaps
  • Collaborate with Strategic Product and Marketing Communication teams to deliver product messaging that reinforce brand benefits, drive product marketing and commercial metrics
  • Consult on product related consumer research projects, working closely with the Global Consumer Insights team

FAQs

What is the main responsibility of the Senior Product Marketing Manager?

The main responsibility is to drive excitement and engagement with our physical and digital product portfolio, supporting the growth of HelloFresh’s 6 brands across 18 markets while collaborating with various stakeholders.

What qualifications are required for this position?

A relevant university degree in Marketing, Business, or a related field is required, along with 6+ years of experience in Product Marketing, Brand Management, Marketing Communications, or product management, preferably in eCommerce and/or food products.

Is experience in digital marketing necessary for this role?

Yes, experience and knowledge of digital marketing channels is necessary, along with a proven track record of successful new product launches.

Will there be collaboration with other teams?

Yes, the role involves close collaboration with Strategic Product, Marketing Communication teams, and local Product Marketing Managers to deliver cohesive product messaging and go-to-market plans.

How does HelloFresh support professional development?

HelloFresh offers an annual learning & development budget, a German language learning budget, and access to the HelloFresh Academy to invest in your growth.

What kind of work environment can I expect?

You can expect a dynamic work environment as part of one of Europe's fastest-growing tech powerhouses, immersed in a diverse global community.

Are there additional perks offered by HelloFresh?

Yes, additional perks include competitive compensation, a HelloFresh-subsidized Pension Scheme, exclusive discounts on HelloFresh boxes and office meals, mental health support, and transportation perks.

What is the process after submitting an application?

After submitting an application, our team will review it and get back to you within 5 business days.

What is the expected impact of this role?

The expected impact is to develop product marketing plans from positioning through to execution, ultimately driving product marketing and commercial metrics.

Why does HelloFresh value diverse experiences in candidates?

HelloFresh believes that there are many different ways of developing skills and that diverse experiences contribute to making the organization better.

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HelloFresh

We change the way people eat forever.

Retail & Consumer Goods
Industry
10,001+
Employees

Mission & Purpose

HelloFresh is on a mission to change the way people eat, forever! From our 2011 founding in Europe’s vibrant tech hub Berlin, we’re evolving from the world’s leading meal kit company to the world's leading food solutions group. We delivered 243.3 million meals and reached 7.5 million active customers around the world in Q3 2022. HelloFresh Group consists of six brands that provide customers with high quality food and recipes for different meal occasions. Every ingredient needed for our meals are carefully planned, responsibly sourced and delivered to your door when it’s most convenient for you. Only HelloFresh gives you the tools to achieve something delicious every day. Making a meal a delicious achievement - not just fuel for your day - takes a lot of work and smart people. From Designers and Copywriters to Data Scientists and DevOps Engineers, to potato farmers, pasta makers and the people who ensure every box is perfectly packed for every customer, we’re collectively disrupting the food supply chain and the multi-trillion-dollar food tech industry. Our more than 21,000 high-performing and ambitious employees across the globe from New York to Berlin, London to Sydney and Toronto to Milan enjoy a number of benefits including flexible working arrangements, discounts on our boxes, health and well-being and learning and development programs.

Culture & Values

  • Speed and Agility

    We make quick but informed decisions, we iterate and move faster than everybody else. We get things done here.

  • Data Drivenness

    We are data-driven because data is our vehicle to learn and to make decisions based on fact rather than gut-feeling.​​​​

  • Learning Never Stops

    We value those with a mindset that learning never stops, who always seek to better themselves and those around them, on both small and large scale.

  • Egoless Environment

    We operate in an egoless environment, where we want you to speak up and challenge the status quo.​​​

  • Relentless Prioritisation

    We stay laser focused and prioritise even if there are 100 things that require our attention.

  • Customer Centricity

    Whether we are designing new products or engaging with customers, we strive to keep their needs and interests at the forefront of everything that we do.​​​​​

  • Long-Term Orientation

    We build for the long-term. We move with speed and agility today to create a scalable and sustainable organization for tomorrow.