Senior Technical Product Marketing Manager

Workato

Jun 11

Job
Full-time
Senior Level
Marketing
Product
£180K
Mountain View
Quick Apply

AI generated summary

You should have a BS in CS/CE, 5-7 years of tech product marketing experience, and expertise in cloud, microservices, automation, and APIs. Strong written and oral communication skills are a must, along with the ability to create technical content and present demos effectively.
You will lead product launches, create technical content, develop product positioning, and evangelize Workato products to customers and partners. You'll collaborate with cross-functional teams and provide product enablement for Sales/CS.

Requirements

BS in CS/CE or equivalent technical degree preferred
5-7 years of technical product marketing experience with demonstrated ability in a technical or field-facing role related to cloud, app dev, infrastructure, or IT operations.
Industry/technology expertise is required in several of the following areas: Cloud, microservices, integration, automation, low code/no code apps, and APIs.
Ability to quickly learn about new technologies and ability to compare functionality as well as evaluate feature parity.
Ability to write strong, effective technical content (white papers, technical briefs, test reports, etc.) for external audiences with a balance of technical accuracy, strategy, and clear messaging.
Ability to comfortably present and demo our products in front of internal/external audiences (large and small, live and recorded)
Deep customer focus and understanding are needed to build materials that resonate with customers.
Excellent Communicator with a strong ability to take a project from idea to execution.
Previous experience in Professional Services, Solutions Engineering, Technical Writing, Customer Success, Product Management, or Technical Product Marketing
You are a storyteller who has the creativity and writing skills to communicate technical topics with authenticity
Passion & technical comfort with getting deep into cloud products, automation platforms, and other B2B technologies
Ability to prioritize and manage multiple simultaneous projects with multiple stakeholders in a dynamic, fast-paced environment
Self-motivated and able to take the initiative without needing a high level of supervision.
Proven technical and marketing skills, including the ability to customize solutions, facilitate product demonstrations and effectively communicate Workato value propositions and key differentiators
Demonstrated ability to learn new technologies such as Camtasia, ScreenFlow or DemoEasel
Very strong written and oral communication skills, an excellent storyteller

Responsibilities

Launch planning & execution. Develop a relationship with Product Management and your deep understanding of the product roadmap to drive a companywide launch program. You will help develop launch narratives in collaboration with your Product Marketing teammates, build executive leadership consensus, and navigate the organization to land our messages and strategy successfully.
Technical content creation & evangelism: You will be the technical subject matter expert on the Workato Product and leverage this knowledge to build scalable technical product presentations, whitepapers, product guides, blogs product videos, technical briefs, and other tools to sell to our technical personas and evangelize this as a thought leader
Translate detailed and complex technical concepts into clear and compelling narratives for prospects and customers, working closely with marketing, product, and engineering
Product positioning & strategy: You will connect automation and technology trends with Workato technology to build technical product positioning and messages for key use cases and be a bridge between customers and internal product strategy
Product expert to customers and partners: You will evangelize and demonstrate Workato products externally, to prospects, and customers—in meetings, webinars, and anywhere else required. You will serve as a thought expert with customers to speak about Workato differentiators, use cases, and technology.
Competitive: You will be an expert on the market landscape and competitive features and differentiators and conduct in-depth technical competitive research and analysis to create competitive content for the field
Cross-team partnership — This role will work with, product, engineering, product marketing, and customer success and sales engineering (SE) teams to deliver slide decks, tutorials, demos, videos, and technical white papers that align with our go-to-market initiatives.
Company builder: As a key member of the marketing team, you’ll be deeply involved in company and team building and strategy
Product enablement for Sales/CS— Host product enablement training sessions for CS/Sales and other teams on key capabilities, new features, product roadmap, and competitive differentiators.

FAQs

What are the key responsibilities of a Senior Technical Product Marketing Manager at Workato?

A Senior Technical Product Marketing Manager at Workato is responsible for leading product launches, driving awareness, engagement, and usage of Workato's products, developing a technical product content strategy, creating compelling content for customers and partners, and enabling internal teams to better understand and use the product.

What skills are required for the Senior Technical Product Marketing Manager role at Workato?

The ideal candidate for the Senior Technical Product Marketing Manager role at Workato must possess a blend of business and technical skills, have a big-picture vision, attention to detail, and be an action-oriented leader. Strong communication skills, the ability to work cross-functionally, and experience in product marketing are also important.

How does a Senior Technical Product Marketing Manager contribute to establishing Workato as the leader in Enterprise Automation Platform category?

A Senior Technical Product Marketing Manager plays a crucial role in driving product awareness, engagement, and usage through strategic product launches, compelling content creation, and enabling internal teams to better understand and use the product. By delivering high-quality technical content and programs, they help position Workato as the leader in the Enterprise Automation Platform category.

Workato

One platform for intelligent integration & workflow automation across your organization.

Technology

Industry

501-1000

Employees

2013

Founded Year

Mission & Purpose

Workato makes the creation and implementation of automations 10X faster than traditional platforms. As the leader in AI-powered enterprise automation, we enable enterprises to automate their business processes across the organization by integrating their applications, data, and experiences. Designed with best-in-class security and governance, scalability, performance, and availability, our low-code, no-code platform makes it easy for IT and business teams to integrate their applications and automate their processes, drawing from thousands of automation “recipes” built by the Workato community. With our democratized approach to automation and integration, business technologists are empowered to fuel their organization’s digital transformation. Workato is trusted by over 17,000 of the world's top brands, including Broadcom, Intuit, and Box.