Logo of Huzzle

Home

Matches

Explore

Manage

Senior Trade Marketing Manager, Americas

image

Huda Beauty

Jan 21

  • Job
    Full-time
    Senior Level
  • Sales & Business Development
    Marketing
  • New York

AI generated summary

  • You need 7+ years in trade/retail marketing, experience with Sephora, strong financial acumen, leadership skills, and the ability to manage multiple projects and communicate effectively.
  • You will develop retailer strategies, manage product launches, coordinate marketing assets, analyze campaign results, oversee sampling programs, and track competitive initiatives to drive sales.

Requirements

  • 7+ years of related Trade/Retail marketing experience in makeup /beauty. Experience desired:
  • End-to-end beauty product launches
  • Innovation ideation and retail strategy
  • Partnering with global teams to develop regional strategy
  • Significant working experience with Sephora
  • Financial business acumen is a critical requirement. Understanding ROI, financial levers, and the financial impact of decisions and resources on operational activities
  • Self-starter, solution-minded, highly organized, detail-oriented with exceptional organizational and follow-up skills
  • Ability to efficiently manage and prioritize multiple projects with tight deadlines.
  • Strong attention to detail and follow-through is a must
  • Must have ability to think strategically, conceptualize new ideas, initiate change and react to fast-paced environment
  • Requires strong oral and written communication skills, as well as interpersonal capabilities with external partners and internal functional groups
  • Leadership skills with the ability to coach and develop teams

Responsibilities

  • Develop seasonal and long-term retailer-specific strategies, plan and execute successful product launches & exclusive programs.
  • Develop and disseminate campaign toolkits with timelines for all key launches.
  • Coordinate with Global Marketing on the development and timing of all brand marketing campaigns, ensuring all retailer asset, content, and copy needs and due dates are met.
  • Manage retailer creative needs including retailer dotcom, social and collateral from brief to final delivery. Upload and deliver all Retailer assets on-time and on-specification.
  • Work closely with PR/Social team to develop plans to provide digital support to retail partners.
  • Partner with Global Marketing to develop all PDP page content and assets. Provide feedback and make copy/creative recommendations to maximize sales conversion.
  • Responsible for managing the retailer product setup forms and submitting all documents, forms, content and assets by retailer deadlines.
  • Help maintain retailer marketing calendars and internal trackers with promotional activities and marketing activations to share with broader organization.
  • Perform post-launch analysis of retailer programs. Analyze and report program results and learnings for future program optimization.
  • Lead ratings and review seeding program to support Retailer dotcoms. Monitor/track campaign results and optimize future programs for success.
  • Partner with Retail Accounts on retailer market week meetings and ongoing updates. Lead preparation of all decks/presentations for sales and retailer meetings, as well as regional and strategy meetings on an as-needed basis, with adequate advanced timing, ensuring that all stakeholder input is incorporated.
  • Work with internal team on meeting agenda topics. Issue detailed and timely meeting recaps and manage follow-ups.
  • Track Retailer launch readiness, dates and programs.
  • Field ad hoc retailer requests, and provide program updates.
  • Own retailer sampling programs, including forecasting, budgeting, order placement/tracking, retailer upload, PO placement and shipping. Track and report sampling ROI post activation.
  • Partner with the Product Development team to develop new, innovative sampling formats to encourage consumer trial.
  • Track and evaluate trade spending utilization and effectiveness.
  • Track and report competitive initiatives in field (events, brand activations, PDP assets, merchandising).
  • Leverage market insights to maximize marketing effectiveness.

FAQs

What is the primary responsibility of the Senior Trade Marketing Manager, Americas?

The primary responsibility is to lead and coordinate all trade marketing efforts with sales teams and retailers to achieve strategic objectives through comprehensive action plans and effective execution.

What level of experience is required for this position?

A minimum of 7+ years of related Trade/Retail marketing experience in the makeup/beauty industry is required.

Is prior experience with Sephora important for this role?

Yes, significant working experience with Sephora is desired for this position.

Will I be responsible for product launches?

Yes, you will be responsible for end-to-end beauty product launches and developing retailer-specific strategies.

Are there any specific skills needed for this job?

Yes, candidates should have financial business acumen, strong communication skills, attention to detail, and the ability to think strategically and manage multiple projects.

Is there a focus on innovation in this role?

Yes, innovation ideation and retail strategy are key components of the role.

What benefits does Huda Beauty offer?

Huda Beauty offers a range of benefits including a “Self Love Day,” 401(k) matching contributions, premium medical/dental/vision coverage, monthly coaching sessions, employee discounts, hybrid working schedules, and quarterly product gifting.

Is teamwork important for this position?

Yes, the role requires partnership with various internal and external teams, and the ability to coach and develop team members is also necessary.

How does Huda Beauty approach diversity and inclusion?

Huda Beauty is committed to building diverse and inclusive teams and maintains an equal employment workplace that is free from discrimination.

Are there opportunities for career development in this role?

Yes, the role includes opportunities to coach and develop teams, which can facilitate career growth within the company.

image

Huda Beauty

Products tested on huda, NOT animals.

Retail & Consumer Goods
Industry
201-500
Employees
2013
Founded Year

Mission & Purpose

Huda Beauty is a leading cosmetics brand founded by Huda Kattan, specialising in high-quality makeup products and beauty tools. The company is dedicated to empowering individuals through innovative and accessible beauty solutions that enhance self-expression and confidence. Huda Beauty focuses on creating products that cater to diverse skin tones and beauty needs, fostering a sense of inclusivity and creativity within the beauty community. The brand continually strives to set new standards in the cosmetics industry, ensuring customer satisfaction and promoting self-love.