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SEO Manager

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HelloFresh

17d ago

  • Job
    Full-time
    Junior & Mid Level
  • Data
    Marketing
  • Berlin

AI generated summary

  • You need 2-4 years in SEO, strong knowledge of on-page/off-page/technical SEO, proficiency in SEO tools, analytical skills, and good communication. Programming skills and multilingual experience are a plus.
  • You will develop and manage SEO strategies, conduct audits, optimize site architecture, collaborate with stakeholders, monitor performance metrics, and stay updated on industry trends.

Requirements

  • 2-4 years experience in an SEO-focused role.
  • Strong knowledge of on-page, off-page, and technical SEO.
  • Proficiency with SEO tools such as Google Search Console, Ahrefs, and Screaming Frog.
  • Expertise in optimizing website architecture, metadata, and structured data.
  • Ability to read and understand website code. Programming skills and experience in Javascript, Google Apps Script, or Python area plus.
  • Strong understanding of Core Web Vitals and how to optimize for them.
  • Experience with international SEO, hreflang tags, and multilingual site optimization.
  • Ability to manage and execute link-building campaigns ethically and effectively.
  • Strong analytical and problem-solving skills, with the ability to interpret data and inform strategies.
  • Ability to adapt to changes in search engine algorithms and industry trends.
  • Excellent communication and collaboration skills to work with cross-functional teams.
  • Excellent English skills. Other European languages are plus.

Responsibilities

  • Develop, implement, and manage comprehensive SEO strategies to improve organic search rankings and traffic.
  • Perform technical SEO audits and provide actionable recommendations to enhance site performance.
  • Own programmatic SEO efforts to automate SEO tasks, as well as to optimize our technical setup and internal linking.
  • Optimize website architecture, content, and internal linking to improve search engine crawlability and indexation.
  • Work with tech stakeholders to ensure proper implementation of SEO best practices in website coding and structure.
  • Work closely with our partners to ensure the successful rollout of our content marketing campaigns.
  • Align with local teams on topics like link acquisition and content marketing.
  • Monitor performance metrics to understand organic search performance across our international markets and measure the impact of changes.
  • Stay up-to-date with the latest search engine algorithms, industry trends, and emerging SEO tools and techniques.

FAQs

What is the primary responsibility of the SEO Manager?

The primary responsibility of the SEO Manager is to develop and execute effective SEO strategies to improve organic search rankings and traffic for HelloFresh websites.

How many years of experience are required for this position?

A minimum of 2-4 years of experience in an SEO-focused role is required for this position.

What kind of SEO knowledge is important for this role?

Strong knowledge of on-page, off-page, and technical SEO is important for this role, along with experience in optimizing website architecture and implementing SEO best practices.

Which SEO tools should the candidate be proficient in?

The candidate should be proficient with SEO tools such as Google Search Console, Ahrefs, and Screaming Frog.

Are programming skills considered a plus for this position?

Yes, programming skills and experience in Javascript, Google Apps Script, or Python are considered a plus for this position.

What type of SEO strategies will the SEO Manager oversee?

The SEO Manager will oversee comprehensive SEO strategies, including technical SEO audits, programmatic SEO efforts, and optimization of website architecture and content.

Does the role involve international SEO?

Yes, experience with international SEO, including hreflang tags and multilingual site optimization, is an important aspect of the role.

What kind of benefits does HelloFresh offer?

HelloFresh offers a competitive compensation package, including a subsidized pension scheme, Berlin relocation support, hybrid working model, exclusive discounts on HelloFresh products, and various well-being benefits.

How does HelloFresh support employee well-being?

HelloFresh supports employee well-being with mental health support, transportation perks, access to a 24/7 gym, well-being platforms like Headspace and Spill, and sabbatical leave options.

What should applicants include in their application?

Applicants should include their salary expectations and earliest starting date in their application.

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HelloFresh

We change the way people eat forever.

Retail & Consumer Goods
Industry
10,001+
Employees

Mission & Purpose

HelloFresh is on a mission to change the way people eat, forever! From our 2011 founding in Europe’s vibrant tech hub Berlin, we’re evolving from the world’s leading meal kit company to the world's leading food solutions group. We delivered 243.3 million meals and reached 7.5 million active customers around the world in Q3 2022. HelloFresh Group consists of six brands that provide customers with high quality food and recipes for different meal occasions. Every ingredient needed for our meals are carefully planned, responsibly sourced and delivered to your door when it’s most convenient for you. Only HelloFresh gives you the tools to achieve something delicious every day. Making a meal a delicious achievement - not just fuel for your day - takes a lot of work and smart people. From Designers and Copywriters to Data Scientists and DevOps Engineers, to potato farmers, pasta makers and the people who ensure every box is perfectly packed for every customer, we’re collectively disrupting the food supply chain and the multi-trillion-dollar food tech industry. Our more than 21,000 high-performing and ambitious employees across the globe from New York to Berlin, London to Sydney and Toronto to Milan enjoy a number of benefits including flexible working arrangements, discounts on our boxes, health and well-being and learning and development programs.

Culture & Values

  • Speed and Agility

    We make quick but informed decisions, we iterate and move faster than everybody else. We get things done here.

  • Data Drivenness

    We are data-driven because data is our vehicle to learn and to make decisions based on fact rather than gut-feeling.​​​​

  • Learning Never Stops

    We value those with a mindset that learning never stops, who always seek to better themselves and those around them, on both small and large scale.

  • Egoless Environment

    We operate in an egoless environment, where we want you to speak up and challenge the status quo.​​​

  • Relentless Prioritisation

    We stay laser focused and prioritise even if there are 100 things that require our attention.

  • Customer Centricity

    Whether we are designing new products or engaging with customers, we strive to keep their needs and interests at the forefront of everything that we do.​​​​​

  • Long-Term Orientation

    We build for the long-term. We move with speed and agility today to create a scalable and sustainable organization for tomorrow.