Logo of Huzzle

Home

Matches

Explore

Manage

Social Media Analyst

image

Franklin Templeton

2mo ago

  • Job
    Full-time
    Mid Level
  • Data
  • Edinburgh
  • Quick Apply

AI generated summary

  • You need a relevant degree, social media experience in finance, strong analytics skills, knowledge of key platforms, excellent communication, detail orientation, and ability to manage risks effectively.
  • You will analyze social media metrics, conduct competitor analysis, ensure compliance, manage accounts, monitor feedback, and develop security strategies while collaborating on crisis plans.

Requirements

  • Bachelor's degree or equivalent experience
  • Experience working in social media in a highly regulated industry, ideally with a focus on social media governance and analytics reporting
  • Financial services marketing experience highly preferred, with a strong understanding of financial services
  • Advanced knowledge of LinkedIn, Meta, Twitter/X, Sprout Social, Hearsay and Datorama metrics dashboards
  • The ability to digest analytics and derive actionable insights from the data
  • Outstanding communication and relationship-building skills
  • Ability to work independently; participates in determining objectives of assignment; plans, schedules and arranges own and team’s activities in accomplishing objectives
  • Advanced knowledge of Microsoft Excel and PowerPoint
  • Experience with building social listening reports using Boolean logic
  • Meticulous attention to detail
  • Experience in anticipating, mitigating and solving for security breaches and other potential risks
  • The experience and judgement to make urgent but effective decisions in challenging situations

Responsibilities

  • Social media analytics reporting (paid and organic) which involves rigorous internal tagging, establishing internal and external benchmarks, and deriving actionable insights from these reports
  • Conduct competitor analysis to stay abreast of trends, opportunities and to adjust our strategy as needed
  • Partner with compliance and act as a liaison with other departments to ensure all social media activity conforms to compliance and regulatory guidelines, policies are accurately and thoroughly communicated and adhered to, and all content is properly archived
  • Manage all aspects of social media administration including, but not limited to, account security, admin governance for internal and external authorized posters, account connection to third party tools and parking of social media handles
  • Reactive and proactive social listening to better understand conversations happening online about our global brand
  • Daily moderation and escalation of incoming comments and direct messages
  • Monitor the social accounts of our corporate partners and ensure the firm is following the appropriate accounts.
  • Create social media security and risk mitigation strategies by identifying key decision-makers and a clear approval workflow
  • Partner with Corporate Communications to create crisis management plans

FAQs

What are the primary responsibilities of a Social Media Analyst at Franklin Templeton?

The primary responsibilities include social media analytics reporting, conducting competitor analysis, ensuring compliance with regulations, managing social media administration, performing reactive and proactive social listening, moderating comments and direct messages, monitoring corporate partners' social accounts, creating security strategies, and collaborating with Corporate Communications on crisis management plans.

What qualifications are ideal for a candidate applying for this position?

Ideal qualifications include a Bachelor's degree or equivalent experience, experience in social media within a highly regulated industry (preferably financial services), advanced knowledge of platforms like LinkedIn, Meta, and Twitter/X, proficiency in social media analytics tools, excellent communication skills, and meticulous attention to detail.

Is financial services marketing experience required for this role?

Financial services marketing experience is highly preferred for this role, as a strong understanding of the financial services landscape will enhance the candidate’s ability to strategize effectively.

What tools and platforms should a candidate be familiar with for this role?

A candidate should have advanced knowledge of LinkedIn, Meta, Twitter/X, Sprout Social, Hearsay, and Datorama metrics dashboards, as well as proficiency in Microsoft Excel and PowerPoint.

How does Franklin Templeton support employee well-being?

Franklin Templeton focuses on employee well-being by providing multidimensional support for a positive and healthy lifestyle, including resources for physical and mental health, savings for life events, and assistance with family care and community impact.

Does Franklin Templeton offer flexible work arrangements?

Yes, Franklin Templeton welcomes applications from individuals seeking flexible working arrangements and encourages candidates to communicate any preferences during the hiring process.

What is the approach of Franklin Templeton towards diversity and inclusion in the workplace?

Franklin Templeton is committed to cultivating an inclusive culture where employees feel safe to express their voices. They prioritize building diverse teams and providing equal employment opportunities regardless of various protected statuses.

What is the work setting for the Social Media Analyst position?

The position is classified as #LI-Hybrid, indicating that it may involve both remote and in-office work settings, allowing for flexibility in working arrangements.

How important is analytics experience for the Social Media Analyst role?

Analytics experience is vital for this role, as the candidate will need to digest complex data, create reports, and derive actionable insights to inform social media strategy effectively.

What is the significance of social listening in this role?

Social listening is crucial for understanding online conversations about the Franklin Templeton brand, identifying trends, and responding proactively or reactively to public sentiment, which ultimately informs the social media strategy.

Does Franklin Templeton encourage applicants who have taken breaks from work to apply?

Yes, Franklin Templeton encourages individuals who have taken a break from work, referred to as "returners," to explore job opportunities with the firm.

Franklin Templeton

Global asset manager focused on delivering better client outcomes for over 75 years. Hello progress.

Finance
Industry
5001-10,000
Employees
1947
Founded Year

Mission & Purpose

Franklin Resources, operating under the brand name Franklin Templeton, is a global investment management company headquartered in San Mateo, California. Their primary objective is to provide investment solutions and expertise to individual and institutional investors worldwide. With a legacy spanning over seven decades, their ultimate mission is to deliver exceptional investment results while maintaining the highest level of integrity and commitment to their clients. Franklin Templeton aims to empower investors to achieve their financial goals by offering a wide range of investment products, including mutual funds, exchange-traded funds (ETFs), and discretionary portfolios, while adhering to their core values of putting clients first, acting with accountability and transparency, and fostering a culture of collaboration and innovation. Their purpose is to help investors navigate the complexities of the financial markets and make informed investment decisions that align with their long-term objectives.