FAQs
What are the primary responsibilities of a Social Media Analyst at Franklin Templeton?
The primary responsibilities include social media analytics reporting, conducting competitor analysis, ensuring compliance with regulations, managing social media administration, performing reactive and proactive social listening, moderating comments and direct messages, monitoring corporate partners' social accounts, creating security strategies, and collaborating with Corporate Communications on crisis management plans.
What qualifications are ideal for a candidate applying for this position?
Ideal qualifications include a Bachelor's degree or equivalent experience, experience in social media within a highly regulated industry (preferably financial services), advanced knowledge of platforms like LinkedIn, Meta, and Twitter/X, proficiency in social media analytics tools, excellent communication skills, and meticulous attention to detail.
Is financial services marketing experience required for this role?
Financial services marketing experience is highly preferred for this role, as a strong understanding of the financial services landscape will enhance the candidate’s ability to strategize effectively.
What tools and platforms should a candidate be familiar with for this role?
A candidate should have advanced knowledge of LinkedIn, Meta, Twitter/X, Sprout Social, Hearsay, and Datorama metrics dashboards, as well as proficiency in Microsoft Excel and PowerPoint.
How does Franklin Templeton support employee well-being?
Franklin Templeton focuses on employee well-being by providing multidimensional support for a positive and healthy lifestyle, including resources for physical and mental health, savings for life events, and assistance with family care and community impact.
Does Franklin Templeton offer flexible work arrangements?
Yes, Franklin Templeton welcomes applications from individuals seeking flexible working arrangements and encourages candidates to communicate any preferences during the hiring process.
What is the approach of Franklin Templeton towards diversity and inclusion in the workplace?
Franklin Templeton is committed to cultivating an inclusive culture where employees feel safe to express their voices. They prioritize building diverse teams and providing equal employment opportunities regardless of various protected statuses.
What is the work setting for the Social Media Analyst position?
The position is classified as #LI-Hybrid, indicating that it may involve both remote and in-office work settings, allowing for flexibility in working arrangements.
How important is analytics experience for the Social Media Analyst role?
Analytics experience is vital for this role, as the candidate will need to digest complex data, create reports, and derive actionable insights to inform social media strategy effectively.
What is the significance of social listening in this role?
Social listening is crucial for understanding online conversations about the Franklin Templeton brand, identifying trends, and responding proactively or reactively to public sentiment, which ultimately informs the social media strategy.
Does Franklin Templeton encourage applicants who have taken breaks from work to apply?
Yes, Franklin Templeton encourages individuals who have taken a break from work, referred to as "returners," to explore job opportunities with the firm.