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Social Media Coordinator

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GBH

25d ago

  • Job
    Full-time
    Junior Level
  • Marketing
    Media & Journalism
  • Boston
  • Quick Apply

AI generated summary

  • You need strong strategic and tactical skills, Adobe Creative Suite proficiency, social media content creation experience, good written communication, and familiarity with publishing tools.
  • You will manage social media strategies, develop organic campaigns, analyze performance, collaborate with teams, and coordinate special PBS projects while engaging audiences and partners.

Requirements

  • Ability to think both strategically and tactically; comfortable doing both kinds of work
  • Proficiency in Adobe Creative Suite, particularly Photoshop, Premiere and After Effects strongly encouraged
  • Strong written communication and copyright/proofreading skills, especially for social platforms
  • Proficiency in crafting content for and publishing to all major social media platforms including Instagram, Twitter/X, Facebook, and TikTok
  • Awareness of emerging trends on platforms
  • Some proficiency with short form / social content production, with shooting, editing and post production experience preferred
  • Excellent communication skills
  • Demonstrated ability to learn, adapt, and iterate on the fly
  • Bachelors degree or equivalent work experience
  • At least one professional role or internship in social media, preferably for a television, entertainment or media enterprise
  • Previous experience with social media publishing tools, such as Sprout Social
  • Ability to work various shifts and times, including evening and special events as needed

Responsibilities

  • Manage GBH social media, including:
  • Executing the social media strategy for GBH
  • Develop and implement organic social media campaigns
  • Coordinate with internal teams across GBH
  • Manage production units' social media, including:
  • Executing the social media strategy
  • Refining the production’s approach to social media and managing editorial calendars,
  • Develop and implement organic social media campaigns
  • Publishing, and engagement on that production’s social media accounts as directed.
  • For all teams:
  • Analyze and report social channel performance to quantify the effectiveness of campaigns
  • Partner with brands, influencers, creators and celebrities to develop cross-promotional tactics on social
  • Explore new ways to use social media for increased reach and deeper engagement, including moving social audiences to newsletter subscribers and/or financial support
  • Interface with clients and report out to production teams on social campaigns
  • Collaborate with stakeholders to ensure adherence to brand standards
  • In addition, the Social Media Coordinator will manage the social media campaigns for standalone productions for PBS, as needed. Examples here include creating national social media campaigns in support of national PBS specials where GBH is the producer or presenting station. In this capacity, the Social Media Coordinator will be responsible for the creation of, management, coordination and delivery of social media toolkit with social assets and social copy to PBS, PBS stations, talent and partners affiliated with the project. When appropriate, they will also help facilitate live engagement opportunities with the program’s talent, producers or influencers using features such as Instagram or TikTok Live and Reddit AMA.

FAQs

What is the primary role of the Social Media Coordinator at GBH?

The primary role of the Social Media Coordinator is to manage and enhance GBH's social media presence, focusing on audience growth, engagement, and community building, as well as coordinating content from various GBH productions and units.

What platforms will the Social Media Coordinator be managing?

The Social Media Coordinator will manage GBH’s presence on Facebook, Instagram, Twitter/X, TikTok, YouTube, and other new and emerging platforms as needed.

What specific responsibilities will the Social Media Coordinator have?

The Social Media Coordinator will be responsible for executing social media strategies, developing and implementing organic social media campaigns, analyzing performance metrics, coordinating content across various teams, and managing editorial calendars for multiple productions.

What skills are necessary for this position?

Necessary skills include strategic and tactical thinking, proficiency in Adobe Creative Suite (especially Photoshop, Premiere, and After Effects), strong written communication skills, content creation for various social media platforms, and awareness of emerging trends.

Is prior experience required for this role?

Yes, the role requires at least one professional role or internship in social media, preferably in a television, entertainment, or media enterprise.

Where is this position located?

This position is located in Boston, MA, at the GBH Guest Street office in Brighton and requires on-site presence.

What is the hybrid work policy at GBH?

The hybrid work policy requires staff to be onsite at least two days each week, specifically every Tuesday and one additional day determined by their business unit.

Does GBH accommodate individuals with disabilities during the application process?

Yes, GBH will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process.

What are the work hours for the Social Media Coordinator?

The position may require flexibility in work hours, including evening shifts and participation in special events as needed.

What type of degree is preferred for this position?

A bachelor's degree or equivalent work experience is preferred for candidates applying for the Social Media Coordinator position.

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GBH

Digital & broadcast programming—drama, science, history, arts, culture, journalism—that engages, illuminates & inspires

Entertainment & Media
Industry
501-1000
Employees
1951
Founded Year

Mission & Purpose

Our vision is to be a pioneering leader in media that strengthens, includes and serves our diverse community, fostering growth and empowering individuals. We exist to engage, illuminate and inspire. We harness the creative spirit and reach of public media to deliver compelling experiences, stories and information to audiences, wherever they are. GBH is the largest creator for public media in America, including PBS, NPR and PRX. National in scope, we are locally rooted. From Boston to the Berkshires, from Worcester to the Cape and Islands, we are dedicated to connecting the Commonwealth through news, programming, learning tools and events.