FAQs
What are the primary responsibilities of the Social Media Manager?
The primary responsibilities include developing and executing a comprehensive organic social media strategy, creating and curating platform-specific content, monitoring social media trends, engaging with the online community, analyzing performance, and collaborating with internal teams, especially the influencer team.
Is previous experience in the fashion or beauty industry required?
A background in D2C Fashion/Consumer or Beauty is desirable, but proven experience in a similar Social Media Manager role across various platforms is essential.
What social media platforms will I be managing?
You will be managing multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and potentially more.
Will I be responsible for managing influencer partnerships?
While this role does not involve direct responsibility for managing influencers, you will work closely with the influencer team to ensure a cohesive brand message and support their efforts through social content.
How is success measured in this role?
Success is measured through the analysis of social media performance data, engagement levels, and the effectiveness of campaigns as reported regularly.
What skills should I possess to excel in this role?
You should have strong communication skills, a creative flair for developing standout social content, a deep understanding of social media analytics and tools, and the ability to work collaboratively with different teams.
Is this position more strategic or executional?
This is a highly hands-on position that requires both strategic development and execution of the company’s organic social media initiatives.
What kind of work environment should I expect?
You should expect a fast-paced environment where being a self-starter who can work independently and take ownership of projects is essential.