Social Media Manager H/F

Pernod Ricard

1mo ago

Job
Full-time
Mid & Senior Level
Customer Relations
Marketing
Quick Apply

AI generated summary

You need a relevant degree, 4-5 years of social media experience, strong project leadership, cross-functional skills, solid communication ability, and fluency in English; French is a plus.
You will shape social media strategy, collaborate with platforms, optimize performance, manage partnerships, and enhance execution standards while leading community insights and training efforts.

Requirements

You have a Bachelor’s or Master’s degree in marketing management, online media, digital marketing or related relevant field
You have 4-5 years of hands-on relevant experience in social media at an internationally operating media agency or advertiser (client-side)
You have solid understanding of international media landscape, including global and local/regional social media platforms/networks
You have a direct first-hand operational experience and know-how in social media buying (paid) and activation (owned/earned)
You have strong project leadership and influential skills, with ability to engage both operational teams & functional leadership teams at global/local levels
You have the capacity to work cross-functionally and ability to navigate across affiliates with specificities and the agility to work with multicultural teams with various business & digital maturity levels
You have solid communication skills, with the ability and credibility to tailor communication and drive change whether to operational teams or heads of function
You have a natural passion for understanding consumer media consumption habits and latest trends, with a bias for customer/consumer-oriented solutions and tangible results
Professional fluency (both written and spoken) in English. French language is a plus.

Responsibilities

You will co-shape the Group social media strategy identifying key areas to drive performance & impact and key opportunities/trends to capture to future-proof the business
You will collaborate with partner social media platforms to leverage their ecosystem and data and be able to share the best practice on reaching relevant audiences and generating actionable insights to drive higher reach, engagement and conversion
You will work closely with cross-functional teams (Marketing Performance, Responsible Marketing…) to enhance Group expertise on social media execution across platforms and serve as the Group subject matter expert on social media in support of all market/brand affiliates
You will articulate and continuously refine our organic and pay-to-play approach on social, including a clear, transparent and data-compliant organic/paid account architecture and taxonomy, as well as framework/guidelines on ways of working between global brands and local market teams
You will monitor and audit our owned and paid performance to optimize and rationalize our page/account structure across social platforms
You will ensure implementation of account taxonomy between Pernod Ricard teams and partner agencies
You will provide operational enablement and support to PR media teams where needed
You will manage platform relationship, JBP negotiations and implementation, learning agenda, QBRs, benefits utilization and impact assessment
You will manage and develop strong global relationships with social media platforms
You will facilitate the development and negotiation of joint business partnerships (JBPs) with key partner social media platforms, including articulation of hard/soft benefits, learning agenda and operational model to increase ROI of our media investment and activity
You will oversee the overall JBP implementation, including benefits utilization and learning agenda implementation, in close collaboration with our global client partner and PR teams
You will explore new partnership opportunities assessing platform-readiness, audience relevance and projected Pernod Ricard activity
You will measure our social media performance in terms of reach, engagement and conversion as well as brand equity (through brand lift studies and in partnership with our Consumer Insights brand equity team) to increase impact on business
You will test, learn and optimize our social media execution standards to optimize our performance, and work closely with our Marketing Performance team to bridge social media execution to ROI optimization leveraging our internal MMM program
You will support and work with the Consumer Experience (CX) Hub in the design & execution of use cases and experimentation pilots with selected affiliates, collaborating with them to scale up the learnings more widely
You will provide thought leadership and animate the community on key problematics, opportunities and trends, including testing new social platforms, addressing the influencer/creator economy etc.
You will upskill the media/digital and broader marketing community through topical trainings and during key regular forums

FAQs

What is the job title for this position?

The job title is Social Media Manager H/F.

Where is the position based?

The position is based at The Island, our office in central Paris.

Who does the Social Media Manager report to?

The Social Media Manager reports to the global Head of Media and Precision Marketing.

What are the primary responsibilities of the Social Media Manager?

The primary responsibilities include developing and implementing the Group social media strategic roadmap, managing organic and paid social media architecture, building global relationships with social media platforms, and optimizing performance through thought leadership.

What qualifications are required for this position?

A Bachelor's or Master’s degree in marketing management, online media, digital marketing, or a related relevant field is required, along with 4-5 years of hands-on relevant experience in social media.

Is experience in social media buying and activation necessary?

Yes, direct first-hand operational experience and know-how in social media buying (paid) and activation (owned/earned) are required.

Is there a language requirement for this role?

Yes, professional fluency (both written and spoken) in English is required, and knowledge of French is a plus.

What additional benefits does this job offer?

The job offers an outstanding and collaborative workplace, remote work flexibility (2 days a week), comprehensive mutual insurance, attractive compensation including profit-sharing, daily training opportunities, and employee events.

Does the company promote diversity and inclusivity in its hiring process?

Yes, Pernod Ricard values diversity and solidarity, and their recruitment methods focus on skills, welcoming all types of talents.

What kind of team dynamics can one expect in this role?

One can expect to work among convivial teams, collaborating across cross-functional teams and with multicultural colleagues.

When is the target hire date for this position?

The target hire date is April 7, 2025.

Pernod Ricard

Retail & Consumer Goods

Industry

10,001+

Employees

1975

Founded Year

Mission & Purpose

Pernod Ricard is a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organisation in the world. The Group represents 240 premium brands available in more than 160 countries. We are 18,500 exceptionally talented people worldwide with our own salesforce in 73 countries. Our portfolio is one of the most comprehensive in the market with every major category of wine and spirits, providing Pernod Ricard with a unique competitive advantage. To keep growing our business, transforming our industry and making a positive impact on the world, we believe in the power of human connection. Creating ‘convivialité’ is our business and our raison d’être. As ‘créateurs de convivialité’, our purpose is to turn every social interaction into a genuine, friendly and responsible experience of sharing. We believe there can be no convivialité with excess and strive to be sustainable and responsible at every step, from grain to glass.