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Social Media Manager, Incubator

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DECIEM | THE ABNORMAL BEAUTY COMPANY

10d ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
  • Toronto

AI generated summary

  • You need 4-5 years in social media strategy, strong beauty industry knowledge, skills in photography/videography, SEO understanding, and excellent organization in a fast-paced environment.
  • You will manage social media content and engagement, measure campaign success, ensure brand consistency, optimize user interaction, and collaborate with teams for effective communications.

Requirements

  • Strong understanding of the beauty industry and consumer sentiment with extensive branding knowledge as related to other industries such as fashion, lifestyle etc.
  • At least 4-5 years experience working as a Social Media Strategist, using social media for brand awareness and impressions
  • Photography, videography and editing skills (proficiency in Adobe Premiere Pro or similar)
  • Understanding of search engine optimization and web traffic metrics, experience with audience and buyer persona research and a good understanding of social media KPIs
  • Solid organization and time management skills, detail oriented and ability to focus and work efficiently in a demanding, fast-paced team environment

Responsibilities

  • Establish and define most important social media KPIs
  • Manage and oversee content, postings, comments, and reviews on our social media platform
  • Champion and measure the success of all social media campaigns
  • Create all copy and edit images and videos for social to ensure content is informative and appealing
  • Ensure all work and content is of highest quality and reflects brand standards
  • Collaborate with other teams such as, marketing, sales, and customer service to ensure brand consistency
  • Monitor search engine optimization and user engagement and suggest content optimization
  • Research and stay up to date with current technologies and trends in social media, design tools and applications
  • Communicate with social media followers, respond to queries in a timely manner and monitor customer reviews
  • Support Communications and Brands teams in creator sourcing and partnerships to increase brand reach and awareness.

FAQs

What is the job title for this position?

The job title for this position is Social Media Manager, Incubator.

Where is this position based?

This position is based out of our Toronto office in a hybrid format.

What are the main responsibilities of the Social Media Manager, Incubator?

The main responsibilities include developing and managing the social media strategy, overseeing content, monitoring performance metrics, and collaborating with other teams for brand consistency.

What qualifications are needed for this position?

Candidates should have a strong understanding of the beauty industry, at least 4-5 years of experience as a Social Media Strategist, and skills in photography, videography, and editing.

Are there specific software skills required for this role?

Yes, proficiency in Adobe Premiere Pro or similar software for editing videos is required.

What type of content will the Social Media Manager create?

The Social Media Manager will create copy, edit images and videos, and ensure all content is informative and appealing.

Is there a focus on sustainability in this role?

Yes, DECIEM prioritizes sustainability and social impact, aiming to build growth while respecting people, animals, and the Earth.

What kind of benefits does DECIEM offer to employees?

DECIEM offers generous vacation days, paid parental leave, work-from-home opportunities, and many other perks like a dog-friendly office and employee assistance programs.

How does DECIEM support diversity, equity, and inclusion?

DECIEM is committed to creating meaningful change in diversity, equity, and inclusion, ensuring equality in the workplace and within communities.

Will I receive training or development opportunities?

Yes, employees have access to Development Grants and a LinkedIn Learning membership to support continual growth and learning.

DECIEM | THE ABNORMAL BEAUTY COMPANY

Retail & Consumer Goods
Industry
1001-5000
Employees
2013
Founded Year

Mission & Purpose

DECIEM is a humble and happy umbrella of good beauty brands like NIOD and The Ordinary. We’ve been called every good and bad thing you can think of like “the most thrilling thing to happen to skincare”, and “the hottest beauty company right now”. Over the past year, we’ve sold more than one product every second, opened the doors to our 35th store, and welcomed our 1000th employee. With many products in development, a new 70,000 square-foot HQ to call home, and plans for even further retail expansion, we are excited to do even bigger things in the near future. DECIEM was founded in 2013 by “the beauty world’s most exciting disrupter”, Brandon Truaxe. During a four-month co-op at a skincare lab, he became angry at the lack of passion, transparency, or insight when beauty products were being developed. After selling his first software company, many years later, Brandon’s frustration at the beauty industry remained and he set off to make a change in the beauty business. That change is DECIEM and we’re working really hard to continue Brandon’s vision for a better world of beauty. Everything we do is of exceptional quality. Today, quality is no longer defined by price points or distribution channels. Quality today means being authentic, being different, being functional, being beautiful, and being sensibly priced, even to the wealthy. And we respect these principles. We choose to serve the educated, the curious, and the intelligent who appreciate our dedication to this very genuine definition of quality.