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Social Media Specialist (d/f/m)

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Personio

23d ago

  • Job
    Full-time
    Junior Level
  • Customer Relations
    Marketing
  • Munich

AI generated summary

  • You need 2+ years in social media, LinkedIn expertise, strong writing skills, a successful portfolio, fluency in German and English, and excellent organizational abilities for multiple projects.
  • You will manage a social media calendar, create engaging content for LinkedIn, coach team members, run experiments, and analyze metrics to optimize our brand's presence.

Requirements

  • 2+ years of professional experience in social media or related roles within content marketing or marketing communications teams.
  • Expertise in LinkedIn strategy and engagement.
  • Strong writing, editing, and storytelling abilities, with the skill to tailor tone for diverse audiences.
  • A robust portfolio showcasing successful social media campaigns and creative projects.
  • Proven track record of delivering strong ROI and business impact from campaigns you've led or contributed to.
  • Fluency in both German and English.
  • Excellent organizational skills, with the ability to manage multiple projects simultaneously.

Responsibilities

  • Own how we show up on social: Build and optimize a social media calendar for our key countries that ladders up to our overarching communications, content, and brand strategy.
  • Craft compelling and conversational content: Write and produce high-quality, native content for social media (specifically LinkedIn), including posts, newsletters, articles, videos, and more.
  • Organize your own social media machine: Schedule and coordinate posts, while managing the intake and alignment of projects where social media can act as a lever for growth.
  • Spark a vision for social: Partner with marketing team members to refine content ideas and adapt them for social media, ensuring a unified approach across all channels.
  • Play the role of coach: Coach various roles across the organization, including executives, employees, and HR leaders, to post content that helps amplify our brand.
  • Try big ideas that boost our brand: Run experiments that help us understand the best way for our brand to appear on social media, and report on those results to a wide variety of stakeholders.
  • Keep us accountable to our goals: Monitor and analyse social media metrics to inform content strategy and drive continuous improvement.

FAQs

What is the location of the Social Media Specialist position?

The position is based in our Munich office and is hybrid.

What type of content will the Social Media Specialist be responsible for creating?

The Social Media Specialist will craft engaging, social-first content tailored to the HR community, including posts, newsletters, articles, and videos primarily for LinkedIn.

What qualifications are required for this role?

Candidates should have 2+ years of professional experience in social media or related roles, expertise in LinkedIn strategy, strong writing and storytelling abilities, and fluency in both German and English.

Is experience with social media campaigns necessary?

Yes, a robust portfolio showcasing successful social media campaigns and creative projects is required, along with a proven track record of delivering strong ROI and business impact.

Will the Social Media Specialist work collaboratively with other teams?

Yes, the role involves close collaboration with various teams across the organization, particularly with marketing team members to ensure a unified approach across all channels.

What metrics will the Social Media Specialist be responsible for monitoring?

The Social Media Specialist will monitor and analyze social media metrics to inform content strategy and drive continuous improvement.

Does Personio have an inclusive workplace culture?

Yes, Personio is committed to building an inclusive culture where everyone feels welcomed and supported, regardless of their background or identity.

What benefits does Personio offer to its employees?

Personio offers a competitive reward package, 28 days of paid vacation, fully paid Impact Days, generous family leave, mental health support, sabbatical opportunities, and a remote-friendly work environment.

Will the Social Media Specialist have the opportunity to coach others?

Yes, the Social Media Specialist will take on the role of coach, helping executives, employees, and HR leaders to post content that amplifies the brand.

Are there opportunities for professional development at Personio?

Yes, Personio fosters development through an inclusive workplace environment and various employee support programs.

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Personio

Enabling Better Organisations - Europe's most valuable HR tech company

Technology
Industry
1001-5000
Employees
2015
Founded Year

Mission & Purpose

Personio’s all-in-one software makes HR processes as efficient and effective as possible so organizations can focus on what matters: people.