FAQs
What is the primary responsibility of the Specialist – Channel Activation?
The primary responsibility is to create, refine, and execute scalable onboarding programs for new channel partners to ensure they become competent in product knowledge, selling, fabricating, and installing Eternia products.
Who will the Specialist – Channel Activation interact with regularly?
The Specialist will interact directly with new channel partners, including Fabricators, Dealers, and ORC Agents, as well as work closely with Retail Sales Managers, Service Team Executives, and Project Sales Managers.
What is the expected outcome of creating a network of Influencers?
The expected outcome is to specify the Eternia range of products across various projects, which can drive brand pull and assist in achieving steep growth rates.
Is training a part of this role?
Yes, the role involves facilitating training for new partners during onboarding and ongoing sales processes, as well as creating a Training Calendar for all channel partners.
What kind of plans will the Specialist be developing with new channel partners?
The Specialist will develop mutually agreed upon 30, 60, and 90-day plans with new channel partners.
Who reports into the Specialist – Channel Activation role?
The Training team, Manufacturing Excellence Team, and Channel Activation team report into this role.
How often will the Specialist meet with Fabricators, Dealers, and ORC Agents?
The Specialist is expected to meet with Fabricators, Dealers, and ORC Agents on a regular basis.
What is the importance of documenting channel partner profiles?
Documenting channel partner profiles allows for better internal sharing and understanding of new partners, which is crucial for effective training and support.
What are the major challenges associated with this role?
Major challenges include creating brand pull among the fabricator community and building a network of influencers that can drive product specification and demand generation.
Is there a focus on training certifications in this role?
Yes, the Specialist is responsible for working with the Training manager to develop and deploy necessary certifications for partners at all levels of the partner organization.