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Sr. Director, Brand Marketing and Strategy

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Bose Corporation

20d ago

  • Job
    Full-time
    Expert Level
  • Framingham
  • Quick Apply

AI generated summary

  • You should have experience in brand strategy, data analysis, campaign development, and market trends, along with a commitment to diversity and inclusion.
  • You will develop strategies for market success, enhance brand identity, lead campaign execution, manage partnerships, and drive revenue growth through insightful analysis and collaboration.

Requirements

  • Job Requirements:
  • - Sr. Director of Brand Marketing & Strategy
  • - Drive success of brand and products through strategic planning, data-driven insights, and brand communication
  • - Shape short-term and long-term corporate strategy
  • - Develop and implement comprehensive go-to-market strategies
  • - Leverage market trends, consumer insights, and data analysis
  • - Lead development and evolution of brand identity, positioning, and messaging
  • - Define campaigns that convey brand's value proposition and product benefits
  • - Lead marketing strategy and coordination for strategic marketing partnership initiatives
  • - Equal opportunity employer committed to inclusion and diversity
  • - Provide reasonable accommodations for individuals with disabilities during the application process

Responsibilities

  • - Strategic Planning: Develop and implement comprehensive go-to-market strategies that align with and influence the company's overall goals and objectives.
  • - Leverage market trends, consumer insights, and data analysis to identify growth opportunities and drive brand and product success. Drive the Marketing Annual Operating Plan, development of OGSM and identification of the key strategic initiatives and related budget allocations to support.
  • - Brand Strategy: Lead the development and evolution of our brand identity, positioning, and messaging. Manage the brand fundamentals for the continuous identification of opportunities and gaps, the development of the insights that will support the creation of compelling narratives to be executed in the market.
  • - Ensure consistent and thoughtful use of the brand assets in all touchpoints. Be the strategic north star for internal and external partners.
  • - GTM Strategy: Define campaigns that effectively convey our brand's value proposition and product benefits or that address specific strategic opportunities. Identify the targets, KPIs and measure of success for the marketing mix.
  • - Deploy to the activation teams through briefs that are underpinned by a deep understanding and development of audience segmentation, positioning, and messaging. Understand and connect the briefs objective to the category/product 4P objectives, provide macro guidance on optimal marketing mix based on learnings, data.
  • - Co-Marketing & Licensing: Lead the marketing strategy and the coordination in support of strategic marketing partnership initiatives. From the identification of opportunities, brand fit to joint planning. Ensuring the brand assets are safeguarded yet maximized by enabling our partners with clear and actional guidelines for activation.
  • - Partner externally and develop multi-year strategic partnership plans with priority partners.
  • - In collaboration with Product marketing, support and be the strategic thought partner of the business development in order to maximize revenue generation through licensing.

FAQs

What qualifications are required for the Sr. Director, Brand Marketing and Strategy position?

The position requires significant experience in brand marketing and strategy, with a strong emphasis on strategic planning, data analysis, and consumer insights.

What are the key responsibilities associated with this role?

Key responsibilities include developing go-to-market strategies, leading brand strategy, defining campaigns, co-marketing and licensing initiatives, and collaborating with product marketing teams.

Is there room for career advancement in this position?

Yes, as a pivotal member of the leadership team, there are opportunities for professional growth and career advancement within Bose.

What type of work culture can I expect at Bose?

Bose promotes a culture of passion, boldness, music appreciation, and inclusivity, fostering creativity and collaboration among its marketing team.

How does Bose approach diversity and inclusion?

Bose is committed to diversity and inclusion, evaluating qualified applicants without regard to legally protected characteristics and ensuring a diverse workplace.

Will I have the chance to work with external partners?

Yes, the role involves developing multi-year strategic partnership plans with priority partners and leading marketing strategies for co-marketing initiatives.

What type of data analysis is expected in this role?

The position requires leveraging market trends, consumer insights, and data analysis to identify growth opportunities and drive brand and product success.

How important is brand identity and messaging in this role?

Brand identity and messaging are crucial; you will lead the development and evolution of the brand's positioning and ensure consistent use across all touchpoints.

What are the key performance indicators for success in this role?

The role involves identifying targets, KPIs, and measures of success for marketing initiatives, ensuring they align with the company's goals and financial objectives.

How can I request a reasonable accommodation if needed?

If you need a reasonable accommodation for the application or employment process, you can send an email to Wellbeing@bose.com to specify your request and contact information.

Bose Corporation

Sound Is Power

Manufacturing & Electronics
Industry
5001-10,000
Employees
1964
Founded Year

Mission & Purpose

Bose Corporation was founded in 1964 by Dr. Amar G. Bose, then a professor of electrical engineering at the Massachusetts Institute of Technology. Today, the company is driven by its founding principles, investing in long-term research with one fundamental goal: to develop new technologies with real customer benefits. Bose innovations have spanned decades and industries, creating and transforming categories in audio and beyond. Bose products for the home, in the car, on the go and in public spaces have become iconic, changing the way people listen to music.