FAQs
What are the required technical skills for this role?
The mandatory technical requirements for this role include experience creating email templates and landing pages, managing automated marketing campaigns using cloud technology, managing web content and/or Content Management Systems, knowledge of AMPScript and SQL, and experience with Headless CMS.
What key knowledge, skills, and experience are needed for this role?
Key knowledge, skills, and experience needed for this role include strong experience with email creation and management platforms, hands-on experience/knowledge of Salesforce Marketing Cloud or similar systems, email design and user experience expertise, familiarity with email testing and deliverability tools, proven success in developing and executing email marketing strategies, knowledge of email marketing best practices and analytics, understanding of marketing automation concepts, CRM/Salesforce knowledge, self-motivation, attention to detail, organization, and creativity.
What education requirements are needed for this role?
A Bachelor's Degree in Marketing, Design, Digital Marketing, Computer Science, or a related field, or equivalent experience is required for this role.
What desired experiences would be beneficial for this role?
Certifications in Salesforce Marketing Cloud or other marketing automation platforms, experience in coding HTML to build emails and landing pages from scratch, and experience with Headless CMS or other composable marketing technologies would be beneficial for this role.