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Sr Manager, Studio Research

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The Walt Disney Company

2mo ago

Applications are closed

  • Job
    Full-time
    Senior & Expert Level
  • Research & Development
  • Burbank

Requirements

  • 7+ years of relevant experience in market research either client-side or vendor-side – with at least 3 years focused on the entertainment industry
  • Solid project management skills and experience, including questionnaire design, and data analysis.
  • Strong communication skills, written and oral
  • Demonstrated ability to work well with others as a collaborative team player. Previous leadership experience is preferred.
  • Solid project management skills and experience, including questionnaire design, and data analysis.
  • Must be willing to travel domestically and internationally as needed.
  • Must be willing to work non-traditional hours when needed to cover early mornings and late evenings after the standard workday.
  • Strong organizational, analytical and problem-solving skills
  • Proficient in MS Word, Excel, and PowerPoint. Keynote experience is a plus.
  • Preferred Qualifications:
  • International research experience
  • Multicultural market research experience
  • Previous leadership experience
  • A passion for films, TV, and/or entertainment industry overall is a plus!

Responsibilities

  • Oversee the project management of global research projects from inception to completion. Using strategic and analytical skills to effectively design research studies to be actionable for our stakeholders. For example, this includes the development of objectives, data analysis, presentation design, and report delivery. The types of research includes, but is not limited to, creative testing, screenings, exit surveys, and franchise studies.
  • Present opinions on creative materials in a confident and compelling way that inspires both key stakeholders and other team members.
  • Manage at least one direct report, developing their growth and contributions to the team and maintain an open dialog about personal performance and the performance of the larger team. Leadership skills are needed for this role to effectively instruct, coach, and guide their success.
  • Attend focus groups and screenings (both domestically and internationally) and synthesize the findings for production and marketing executives.
  • Take the lead on managing a syndicated title tracking for theatrical releases, both domestically and internationally.
  • Lead various ad-hoc, custom quantitative and qualitative research projects on an as needed basis.
  • Review/prepare research tools (e.g., questionnaires, discussion guides) and help with project logistics as needed.
  • Build and maintain relationships with research counterparts from other divisions of The Walt Disney Company as well as partners/stakeholders in the Studio Marketing and external vendors.

FAQs

What is the primary responsibility of the Sr Manager, Studio Research?

The primary responsibility of the Sr Manager, Studio Research is to manage quantitative and qualitative research studies for all content created by The Walt Disney Studio, which includes movies and series across various brands like Marvel, Lucasfilm, Pixar, and Disney Animation. This role involves overseeing global audience insights that inform the creative and strategic decisions of marketing and production teams.

What qualifications are necessary for this position?

Candidates should have 7+ years of relevant experience in market research, with at least 3 years in the entertainment industry. They must possess solid project management skills, strong communication abilities, and experience with questionnaire design and data analysis. A Bachelor's Degree in a related field is also required.

What types of research studies will the Sr Manager oversee?

The Sr Manager will oversee various types of research studies, including creative testing, screenings, exit surveys, and franchise studies, among others.

Is leadership experience required for this role?

While previous leadership experience is preferred, it is essential to have strong mentoring, coaching, and team collaboration skills, as the role includes managing at least one direct report and developing their contributions to the team.

Will the Sr Manager need to travel for this position?

Yes, the Sr Manager must be willing to travel domestically and internationally as needed for focus groups, screenings, and other research-related activities.

What skills are emphasized for this role?

Key skills for this role include strong organizational, analytical, and problem-solving abilities, along with proficiency in MS Word, Excel, and PowerPoint. Experience with Keynote is a plus.

What is the salary range for this position?

The hiring range for this position in California is $135,000 to $181,000 per year. Actual base pay may vary depending on internal equity, geographic region, and the candidate's knowledge, skills, and experience.

Are there any preferred qualifications for the Sr Manager, Studio Research role?

Preferred qualifications include international research experience, multicultural market research experience, previous leadership roles, and a passion for films, TV, or the entertainment industry overall.

What responsibilities come with overseeing global research projects?

Responsibilities include project management from inception to completion, designing research studies, analyzing data, presenting findings, and ensuring that the research is actionable for stakeholders.

What is the workplace culture like for this position?

The position requires a collaborative team player who can build and maintain relationships with various stakeholders within the Disney organization, including studio marketing and external vendors. Leadership skills and effective communication are key to fostering a supportive work environment.

The Walt Disney Company

Entertainment & Media
Industry
10,001+
Employees

Mission & Purpose

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started! The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of… What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!