FAQs
What is the primary responsibility of the Sr Manager, Studio Research?
The primary responsibility of the Sr Manager, Studio Research is to manage quantitative and qualitative research studies for all content created by The Walt Disney Studio, which includes movies and series across various brands like Marvel, Lucasfilm, Pixar, and Disney Animation. This role involves overseeing global audience insights that inform the creative and strategic decisions of marketing and production teams.
What qualifications are necessary for this position?
Candidates should have 7+ years of relevant experience in market research, with at least 3 years in the entertainment industry. They must possess solid project management skills, strong communication abilities, and experience with questionnaire design and data analysis. A Bachelor's Degree in a related field is also required.
What types of research studies will the Sr Manager oversee?
The Sr Manager will oversee various types of research studies, including creative testing, screenings, exit surveys, and franchise studies, among others.
Is leadership experience required for this role?
While previous leadership experience is preferred, it is essential to have strong mentoring, coaching, and team collaboration skills, as the role includes managing at least one direct report and developing their contributions to the team.
Will the Sr Manager need to travel for this position?
Yes, the Sr Manager must be willing to travel domestically and internationally as needed for focus groups, screenings, and other research-related activities.
What skills are emphasized for this role?
Key skills for this role include strong organizational, analytical, and problem-solving abilities, along with proficiency in MS Word, Excel, and PowerPoint. Experience with Keynote is a plus.
What is the salary range for this position?
The hiring range for this position in California is $135,000 to $181,000 per year. Actual base pay may vary depending on internal equity, geographic region, and the candidate's knowledge, skills, and experience.
Are there any preferred qualifications for the Sr Manager, Studio Research role?
Preferred qualifications include international research experience, multicultural market research experience, previous leadership roles, and a passion for films, TV, or the entertainment industry overall.
What responsibilities come with overseeing global research projects?
Responsibilities include project management from inception to completion, designing research studies, analyzing data, presenting findings, and ensuring that the research is actionable for stakeholders.
What is the workplace culture like for this position?
The position requires a collaborative team player who can build and maintain relationships with various stakeholders within the Disney organization, including studio marketing and external vendors. Leadership skills and effective communication are key to fostering a supportive work environment.