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Sr. Product Marketing Manager - Remote

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Steer

22d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • Montréal
    Remote

AI generated summary

  • You must have 5+ years in B2B SaaS product marketing, Pendo experience, product launch expertise, strong communication skills, and a user-focused mindset.
  • You will define messaging, create sales materials, drive go-to-market processes, develop customer resources, analyze performance metrics, and collaborate with cross-functional teams.

Requirements

  • Must Have:
  • Minimum of 5 years of experience in product marketing at a B2B SaaS company.
  • Strong understanding and experience using Pendo (or similar).
  • Experience working with software product organizations and a deep understanding of operating in a tech environment.
  • Experience with upsell and/or onboarding in a product marketing capacity.
  • Proven experience launching new products with a fully integrated go-to-market plan and execution.
  • Strong understanding of B2B sales methodologies and customer support best practices.
  • Excellent written and verbal communication skills; Keen ability to translate complexity into simple, clear communication and approach.
  • Ability to lead and communicate cross-functionally with other departments, especially with creative teams and marketing automation platforms.
  • Passion for B2B SaaS and the target market's challenges.
  • Strong ability to plan, organize, and execute multiple projects simultaneously and autonomously.
  • You think from a user's point of view and want to get better at it all the time.
  • Nice to Have:
  • Experience marketing a product with features similar to Steer (e.g., Text & Email Messaging, Online Scheduling).
  • Experience developing KB articles and other self-service resources.
  • Familiarity with sales enablement tools and methodologies.
  • Experience creating content for channel partners.
  • Understanding of SEO best practices for internal search functionality.

Responsibilities

  • Defining positioning, go-to-market messaging and launch plans for new product launches and feature updates.
  • Partner with product, sales, customer success, and channel teams to understand their specific needs and knowledge gaps, and develop a deep understanding of the target market, customer needs, and competitive landscape.
  • Serve as an advocate for our customers; demonstrating broad expertise and empathy for customer pain points.
  • Drive cross-functional alignment throughout the go-to-market process to ensure a seamless customer experience, tracking success metrics accordingly.
  • Craft compelling product messaging and positioning that resonates with target audiences and differentiates us from competitors.
  • Develop and maintain comprehensive KB articles, FAQs, in-app message/guides, and other self-service resources for internal and external audiences.
  • Craft compelling sales enablement materials, including battle cards, product presentations, and one-pagers.
  • Create training materials and resources for CS and channel partners to ensure product mastery.
  • Manage and optimize product launch campaigns to generate leads and drive product awareness.
  • Collaborate with the content marketing team to develop engaging content that educates and informs potential customers.
  • Track and analyze product marketing performance metrics and identify areas for improvement.

FAQs

Do we support remote work?

Yes, this position is fully remote.

What are the essential qualifications needed for this role?

The must-have qualifications include a minimum of 5 years of experience in product marketing at a B2B SaaS company, strong understanding and experience using Pendo or similar tools, and proven experience launching new products with a fully integrated go-to-market plan.

Is there any specific software experience required?

Yes, candidates should have a strong understanding and experience using Pendo or similar software, and experience working in a tech environment.

What kind of marketing experience is preferred?

Experience marketing a product with features similar to Steer, such as text and email messaging and online scheduling, is a nice to have.

What does the interview process look like?

The interview process includes a recruiter screen, hiring manager interview, collaborative interview, career journey interview, case study presentation, and an executive interview.

Are there opportunities for career growth?

Yes, Steer offers opportunities for career growth and development within a collaborative and innovative work culture.

What benefits do we offer?

We offer 100% employer-paid medical insurance, flexible PTO, generous parental leave, a 401k, a learning stipend, work-from-home equipment, and a chance to work with the latest technology.

Is there any training provided for this position?

Yes, the role involves creating training materials and resources for customer success and channel partners to ensure product mastery.

What are the key responsibilities for this role?

Key responsibilities include defining positioning and go-to-market messaging, partnering with other teams to understand customer needs, driving cross-functional alignment, managing product launch campaigns, and tracking product marketing performance metrics.

How important is cross-functional collaboration in this role?

Cross-functional collaboration is crucial as the PMM will need to work closely with product, sales, customer success, and channel teams to drive alignment and ensure a seamless customer experience throughout the go-to-market process.

What is the company culture like at Steer?

Steer values a collaborative and innovative work culture, where team members are empowered to do meaningful work, and diversity and authenticity are embraced.

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Steer

We are a global consultancy working across cities, infrastructure & transport, helping people, places & economies thrive

Consulting
Industry
201-500
Employees
1978
Founded Year

Mission & Purpose

Steer is a UK-based company that operates in the field of transportation and urban planning. They provide consulting services related to transportation infrastructure, sustainable mobility solutions, and urban development. With expertise in areas such as traffic management, public transport, and smart city planning, Steer plays a vital role in shaping efficient and sustainable urban environments. Their focus is on creating innovative solutions that enhance transportation systems, reduce congestion, and contribute to the overall well-being of communities. For specific details about their services and projects, it's recommended to refer directly to the company's official materials.

Culture & Values

  • We are bold

    In an ever-changing world, we have always been a company that evaluates the current situation and is unafraid to make bold decisions. We are continuously challenging ourselves and always learning.

  • We are global

    Our teams are made up of people from across the globe. We embrace diverse cultures and experiences, thriving on these differences. It enables us to share local knowledge on an international scale.

  • We are open

    There is a culture of approachability at Steer; you can talk to anyone, anywhere. We prosper by building relationships and are always interested in hearing each other’s ideas and opinions.

  • We are unique

    We are a mix of experts, specialists and generalists and every single person shapes who we are. At Steer, you can really ‘be yourself’, while we create openness and opportunity to allow you to be the best you can.

  • We are inclusive

    Our role in helping people, places and economies thrive means that we take our social and cultural responsibilities seriously and that they form an important part of our culture and values.

  • We love what we do

    Above all else, we are passionate about our work. We have a tangible sense of pride in the work we deliver, which drives us all to make a difference. A difference that helps people, places and economies thrive.