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Sr. Social Marketing Manager

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Amazon

2mo ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • Seattle

AI generated summary

  • You need 6+ years in social media marketing and strategy, experience with Sprinklr, data analysis, Excel/Tableau skills, and expertise in cross-functional marketing programs and CRM insights.
  • You will analyze social media metrics, manage content creation, execute campaigns, oversee channel operations, and drive collaboration with stakeholders and agencies to enhance brand perception.

Requirements

  • 6+ years of professional non-internship social media marketing experience across multiple social platforms at an enterprise level
  • 6+ years of experience with Sprinklr or similar social publishing platforms
  • 6+ years of developing and formally implementing social media strategies
  • 6+ years of experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience creating and executing integrated marketing campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
  • Experience with Salesforce and Tableau

Responsibilities

  • This role will be responsible for analyzing and reporting social media performance metrics, defining and implementing social media goals, strategies, content requirements, and intended outcomes with Product Marketing managers and other stakeholder groups.
  • This role will manage daily meetings across all stakeholders to ensure we are creating a thriving social experience for customers.
  • Help increase adoption of new products and features by creating high-quality content such as videos, blog posts, or podcasts targeted at engineers / technical end users
  • Work with our Marketing team to create and publish a steady beat of high-performing, product-focused social media content.
  • Develop and implement comprehensive social media strategies aligned with business objectives that help shape the perception of the AWS brand.
  • Develop and launch social programs to boost the credibility of the AWS brand worldwide, with a focus on brand advertising, public relations, and global campaigns.
  • Execute social media campaigns standalone and as part of multi-channel advertising efforts.
  • Manage and oversee the day-to-day operations of social media channels, including content creation, publishing, and community management.
  • Drive cross-functional collaboration with external stakeholder groups.
  • Partner with external media agencies and social media platforms, while seeking out new and emerging platforms.

FAQs

What is the main responsibility of the Sr. Social Marketing Manager?

The main responsibility of the Sr. Social Marketing Manager is to develop social media strategies for AWS brand accounts across all social platforms, coordinate content creation, and execute social marketing motions.

How many years of experience are required for this position?

A minimum of 6 years of professional non-internship social media marketing experience across multiple social platforms at an enterprise level is required.

Which social media publishing platform experience is preferred for this role?

Experience with Sprinklr or similar social publishing platforms is preferred.

Will the Sr. Social Marketing Manager work with external stakeholders?

Yes, the role requires driving cross-functional collaboration with external stakeholder groups and partnering with external media agencies and social media platforms.

Is experience with data analysis important for this position?

Yes, it is important as the role involves using data and metrics to drive improvements and analyze social media performance metrics.

What is the expected range for the base pay for this position?

The base pay for this position ranges from $112,800/year in the lowest geographic market up to $186,500/year in the highest geographic market.

Are there opportunities for career growth and mentorship with AWS?

Yes, AWS offers endless knowledge-sharing, mentorship, and other career-advancing resources to help develop employees into better-rounded professionals.

What kind of content will the Sr. Social Marketing Manager create?

The manager will create high-quality content such as videos, blog posts, and podcasts targeted at engineers and technical end users.

How does AWS approach work-life balance?

AWS values work-life harmony and offers flexible work hours and arrangements as part of its culture.

Is the workplace at AWS committed to diversity and inclusion?

Yes, Amazon is committed to a diverse and inclusive workplace and does not discriminate based on legally protected statuses.

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Amazon

Retail & Consumer Goods
Industry
10,001+
Employees
1994
Founded Year

Mission & Purpose

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1."​ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.