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Strategic Product-Marketing Manager (f/m/div.)

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Bosch

Today

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • Munich
  • Quick Apply

AI generated summary

  • You need a degree in business or industrial engineering, experience in audio marketing/product management, strong strategic skills, and fluency in German and English.
  • You will develop market strategies, drive sales growth, analyze trends, lead product launches, manage pricing, and ensure compliance while collaborating with teams to meet customer needs.

Requirements

  • Education: completed studies in business administration, industrial engineering, or a comparable qualification.
  • Experience & Expertise: Demonstrated experience in regional marketing, product management, or sales leadership within the audio industry. Strong capabilities in strategic planning, market analysis, and business development. Additionally, proven expertise in implementing innovative market strategies and managing product life cycles.
  • Personality and Work Approach: Exceptional communication and collaboration skills, with a strong focus on customer-oriented solutions. Also adept at working in dynamic environments and delivering impactful results.
  • Languages: Excellent proficiency in both written and spoken German and English.

Responsibilities

  • International and interdisciplinary cooperation: As Strategic Product-Marketing Manager (w/m/div.), you will be part of the new company to be set up in the future and thus contribute to a globally networked team of around 4300 colleagues operating in over 50 countries.
  • Strategic Leadership: Develop and execute regional market strategies and annual sales plans for Installed Sound Systems.
  • Sales Growth: Identify sales opportunities and implement proactive recovery measures to drive revenue and margin targets.
  • Innovative Solutions: Initiate and drive innovative business models and Go-to-Market (G2M) approaches to capture market share.
  • Customer Focus: Collaborate with sales teams to engage key customers, ensuring timely adjustments to meet targets.
  • Market Insight: Analyze market trends, competitive landscapes, and customer needs to inform strategic decisions.
  • Product Lifecycle Management: Lead product launches, manage regional demo stock, and coordinate inventory sell-off programs.
  • Pricing Strategy: Contribute to pricing strategies, ensuring competitive positioning and market relevance.
  • Compliance & Training: Ensure product offerings meet regional legal standards and support the development of commercial training materials.

FAQs

What is the main focus of the Strategic Product-Marketing Manager role?

The main focus of the Strategic Product-Marketing Manager role is to develop and execute regional market strategies, drive sales growth, and implement innovative business models for Installed Sound Systems within the Bosch Building Technologies division.

What qualifications are required for this position?

Candidates should have completed studies in business administration, industrial engineering, or a comparable qualification, along with demonstrated experience in regional marketing, product management, or sales leadership within the audio industry.

What language skills are necessary for this role?

Excellent proficiency in both written and spoken German and English is required for this role.

Will I be working in a team?

Yes, you will be part of a globally networked team of around 4300 colleagues operating in over 50 countries.

What kind of work environment can I expect?

You can expect to work in a dynamic environment that values exceptional communication, collaboration skills, and a strong focus on customer-oriented solutions.

Are there flexible working models available?

Yes, Bosch offers flexible working models, including various part-time options, mobile working, and job sharing.

How does Bosch approach diversity and inclusion?

Diversity and inclusion are firmly anchored in Bosch's corporate culture, and the company welcomes all applications regardless of gender, age, disability, religion, ethnic origin, or sexual identity.

Who can I contact for support during my application?

You can contact Herdis Duderstadt from Human Resources at +49(89)6290-2181 for support during your application.

What is the expected experience level for applicants?

Applicants should have strong capabilities in strategic planning, market analysis, business development, and proven expertise in implementing innovative market strategies and managing product life cycles.

What responsibilities will I have regarding market insights?

You will need to analyze market trends, competitive landscapes, and customer needs to inform strategic decisions.

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Bosch

Engineering & Construction
Industry
10,001+
Employees
1886
Founded Year

Mission & Purpose

The Bosch Group is a leading global supplier of technology and services. It employs roughly 421,300 associates worldwide (as of December 31, 2022). The company generated sales of 88.2 billion euros in 2022. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 470 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. With its more than 400 locations worldwide, the Bosch Group has been carbon neutral since the first quarter of 2020. The basis for the company’s future growth is its innovative strength. At 136 locations across the globe, Bosch employs some 85,500 associates in research and development, of which nearly 44,000 are software engineers.