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Strategic Product-Marketing Manager (w/m/div.)

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Bosch

Today

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • Munich
  • Quick Apply

AI generated summary

  • You should have a degree in business or engineering, experience in audio marketing/product management, strong strategic skills, excellent communication, and fluent in German and English.
  • You will develop market strategies, drive sales growth, analyze trends, manage product launches, ensure compliance, and collaborate with teams to enhance customer engagement and market share.

Requirements

  • Ausbildung: Abgeschlossenes Studium der Betriebswirtschaftslehre, des Wirtschaftsingenieurwesens oder eine vergleichbare Qualifikation.
  • Erfahrung & Know-How: Nachgewiesene Erfahrung in regionalem Marketing, Produktmanagement oder Vertriebsleitung innerhalb der Audioindustrie. Zudem ausgeprägte Fähigkeiten in strategischer Planung, Marktanalyse und Geschäftsentwicklung. Zuletzt Kompetenz in der Umsetzung innovativer Marktstrategien und im Management von Produktlebenszyklen.
  • Persönlichkeit und Arbeitsweise: Herausragende Kommunikations- und Kollaborationsfähigkeiten mit Schwerpunkt auf kundenorientierten Lösungen. Außerdem Fähigkeit, in dynamischen Umfeldern zu arbeiten und wirkungsvolle Ergebnisse zu erzielen.
  • Sprachen: sehr gute Deutsch- und Englischkenntnisse in Wort und Schrift.

Responsibilities

  • Internationale und interdisziplinäre Zusammenarbeit: Als Strategic Product-Marketing Manager (w/m/div.) werden Sie zukünftig Teil der neu aufzustellenden Gesellschaft und wirken damit in einem in über 50 Ländern tätigen und global vernetzten Team von etwa 4300 Kolleginnen und Kollegen mit.
  • Strategische Führung: Entwickeln und umsetzen regionaler Marktstrategien sowie jährlicher Verkaufspläne für installierte Soundsysteme.
  • Umsatzwachstum: Identifizieren von Verkaufsmöglichkeiten und Implementierung proaktiver Maßnahmen zur Erreichung von Umsatz- und Margenzielen.
  • Innovative Lösungen: Initiieren und Vorantreiben innovativer Geschäftsmodelle und Go-to-Market (G2M)-Ansätze, um Marktanteile zu sichern.
  • Kundenfokus: Zusammenarbeit mit Vertriebsteams zur Einbindung von Schlüsselkunden und Sicherstellung rechtzeitiger Anpassungen zur Zielerreichung.
  • Marktkenntnis: Analysieren von Markttrends, Wettbewerbsumfeldern und Kundenbedürfnissen zur Unterstützung strategischer Entscheidungen.
  • Produktlebenszyklus-Management: Leitung von Produkteinführungen, Verwaltung des regionalen Demobestands und Koordination von Abverkaufsprogrammen für Lagerbestände.
  • Preisstrategie: Beitrag zur Entwicklung von Preisstrategien, um eine wettbewerbsfähige Positionierung und Marktrelevanz sicherzustellen.
  • Compliance und Schulung: Sicherstellen, dass Produktangebote den regionalen gesetzlichen Anforderungen entsprechen, und Unterstützung bei der Entwicklung von Schulungsmaterialien für den kommerziellen Bereich.

FAQs

What is the primary focus of the Strategic Product-Marketing Manager role?

The primary focus is to develop and implement regional market strategies and annual sales plans for installed sound systems, driving revenue growth through innovative solutions and customer engagement.

What qualifications are required for this position?

Candidates should have a completed degree in business administration, industrial engineering, or a comparable qualification, along with proven experience in regional marketing, product management, or sales leadership within the audio industry.

What skills are essential for success in this role?

Essential skills include strategic planning, market analysis, business development, excellent communication, collaboration, and the ability to work effectively in dynamic environments while achieving impactful results.

Is there a specific language requirement for this job?

Yes, very good German and English language skills, both written and spoken, are required.

What kind of working models does Bosch offer?

Bosch offers flexible working models, including various part-time options, remote work, and job sharing.

How does Bosch view diversity and inclusion?

Diversity and inclusion are firmly rooted in Bosch's corporate culture, and they actively encourage applications from individuals regardless of gender, age, disability, religion, ethnic origin, or sexual identity.

Who can I contact for questions about the application process?

For questions regarding the application process, you can contact Herdis Duderstadt from the HR department at +49(89)6290-2181.

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Bosch

Engineering & Construction
Industry
10,001+
Employees
1886
Founded Year

Mission & Purpose

The Bosch Group is a leading global supplier of technology and services. It employs roughly 421,300 associates worldwide (as of December 31, 2022). The company generated sales of 88.2 billion euros in 2022. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 470 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. With its more than 400 locations worldwide, the Bosch Group has been carbon neutral since the first quarter of 2020. The basis for the company’s future growth is its innovative strength. At 136 locations across the globe, Bosch employs some 85,500 associates in research and development, of which nearly 44,000 are software engineers.