FAQs
What is the primary focus of the Strategy Program Manager, Omnichannel Experiences role?
The primary focus of this role is to assist in developing and scaling Omnichannel Experiences strategy and delivery within Experience Operations (XO), focusing on the intersection of digital, field, in-person, and other channels in which Genentech operates.
What are some key responsibilities of the Strategy Program Manager, Omnichannel Experiences?
Some key responsibilities include enabling the delivery and acceleration of Omnichannel Experiences strategies, collaborating cross-functionally with various teams, maximizing business outcomes through prioritized activations, and partnering with Next Best Action Product Teams to enable and implement use cases.
What qualifications are necessary for the Strategy Program Manager, Omnichannel Experiences role?
Candidates should have a Bachelor's degree and 3-6 years of experience in omnichannel marketing and customer relationship management. Familiarity with key omnichannel platforms and tying marketing metrics to business outcomes is essential. Strong planning, communication, and influencing skills are also important.
What additional skills or qualifications are preferred for this role?
An MBA or related graduate level degree is preferred, as well as experience in healthcare, pharmaceutical, or biotech industries. Knowledge of current omnichannel and customer trends, as well as the ability to design fit-for-purpose solutions and mobilize others, are also beneficial.