FAQs
What is the role of the Digital Personalization Manager at The North Face?
The Digital Personalization Manager will be responsible for improving site experience and performance for The North Face Americas business. This includes designing and building tests for better user experience, providing guidance to development teams, managing vendor relationships, and partnering with data analysts to establish consumer segmentation strategies.
What qualifications are required for this position?
Candidates should have 5+ years of professional experience in Digital or eCommerce, as well as experience with A/B, Multivariate, or CRO tools, and analytics platforms like Google Analytics, Google Tag Manager, and others. Additionally, at least 2 years of team management experience is required.
Is this position focused on a specific geographical area?
Yes, this position specifically focuses on The North Face Americas business.
What are the expected skills for success in this role?
Required skills include experience in digital/eCommerce, using testing tools, data storytelling, knowledge of content management systems, experience in agile/scrum methodologies, and strong organizational and time management skills. A genuine passion for the outdoors is considered a bonus.
What is the hiring range for this position?
The hiring range for the Digital Personalization Manager position is $112,320.00 to $140,400.00 USD annually.
Are there opportunities for additional compensation?
Yes, this position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential.
What kind of benefits does VF Corporation offer?
VF Corporation offers comprehensive benefits that encourage mental, physical, and financial well-being for all associates, including medical plans, retirement savings, and more. Detailed information on these benefits will be provided during the hiring process.
Does The North Face promote inclusion and diversity?
Yes, The North Face is committed to fostering a culture of belonging and respect. The company values diversity in its workforce and provides equal employment opportunities without discrimination based on various protected characteristics.
What is the company culture at VF Corporation?
VF Corporation fosters a purpose-driven and performance-oriented culture that values integrity, curiosity, empathy, and perseverance. The company encourages associates to bring their authentic selves to work every day.
What is the expectation for managing a team in this role?
The Digital Personalization Manager is expected to have at least 2 years of experience managing a team and will directly manage a testing coordinator in this role.