Trade Marketing Executive

Shiseido

8d ago

Job
Full-time
Senior Level
Customer Relations
Marketing
Dubai

AI generated summary

You need 5+ years in beauty, Middle East market knowledge, trade marketing success, strong communication skills, and alignment with Shiseido Trust8 principles. Arabic is a plus.
You will develop and execute trade marketing plans, manage activations, monitor performance, align with retail partners, oversee budgets, and optimize brand visibility across the Middle East.

Requirements

Min 5 years of relevant experience within the beauty industry.
In depth knowledge of the Middle East market, consumer and trends.
Successful track record of creating and executing trade marketing plans.
Entrepreneurial spirit with strong ownership and ‘can-do- attitude’.
Experience in adapting to challenges, fostering culture of excellence, and guiding communications with main stakeholders: EMEA regional office, Global brand holder and retailers.
Dynamic, positive thinking, analytical skills.
Excellent communication & presentation skills.
Proficient communication in English, with Arabic being highly desirable.
Alignment with the Shiseido Trust8 working principles: Think Big, Take Risks, Hands-on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success.

Responsibilities

Develop and execute a regional trade marketing plan for the Middle East that aligns with NARS brand strategy, enhancing brand presence, consumer engagement and sales conversion across various retail channels, making ROI driven decisions and recommendations.
Own Free standing store activation strategy and execution, focused on driving differentiation, footfall and sellout.
Monitor and report on the effectiveness of activations, providing insights and recommendations for optimization to maximize brand impact.
Plan and execute podiums, in store events and promotions across key retailers in the Middle East to elevate brand visibility and drive Retail Sales.
Manage Global design brief and approval process, while focusing on timely and seamless execution.
Act as brand guardian to ensure all animations materials are in line with global brand standards.
Develop and execute activation calendar within the region (Events, masterclasses, CRM, takeovers…).
Align with Retail Partner to ensure high-quality consumer experiences and seamless execution.
In charge of sample and GWP forecasts for all boutique activations (always-on & events).
Manage local production of collaterals in line with Global guidelines.
Explore and execute local partnership opportunities with relevant brands/industries to fuel brand excitement and desirability.
Report & analyze activation performance monthly.
Leverage insights to improve and refine future trade activities.
Collaborate with Product, Artistry, VM as well as distributor and retail partner teams to align on brand strategy and promotional activities across the Middle East.
Trade marketing Budget Ownership.
Track and report on budget allocation for each activity to ensure return on investment and identify opportunities for improvement.

FAQs

What is the job title for this position?

The job title is Trade Marketing Executive.

Where is the job located?

The job is located in Dubai, UAE.

Who does the Trade Marketing Executive report to?

The Trade Marketing Executive reports to the Marketing Manager, NARS.

What qualifications are required for this position?

A minimum of 5 years of relevant experience within the beauty industry is required, along with in-depth knowledge of the Middle East market, consumers, and trends.

Is proficiency in languages required for this role?

Yes, proficient communication in English is required, with Arabic being highly desirable.

What are the main responsibilities of the Trade Marketing Executive?

The main responsibilities include developing and executing trade marketing strategies, managing retailer and boutique activations, exploring strategic partnerships, reporting on activation performance, and managing the A&P budget.

What type of contract is offered for this position?

The contract type offered is permanent.

What is the focus of this role?

The focus of this role is to drive brand visibility, consumer engagement, and sales conversion across retail channels by translating NARS’ global brand vision into impactful local activations.

Are there any specific skills required for this position?

Required skills include excellent communication and presentation skills, analytical skills, and a dynamic, positive, and entrepreneurial spirit.

What is the company associated with this job?

The company associated with this job is Shiseido.

Shiseido

BEAUTY INNOVATIONS FOR A BETTER WORLD

Manufacturing & Electronics

Industry

10,001+

Employees

1872

Founded Year

Mission & Purpose

Shiseido is one of the top cosmetics companies in the world, with a rich portfolio of international brands in 120 countries and regions. Among others, Shiseido owns the following prominent cosmetics, skincare and fragrance brands: SHISEIDO, NARS, Clé de Peau Beauté, BENEFIQUE, ELIXIR, IPSA, MAQUILLAGE, INTEGRATE, AUPRES, ANESSA and ISSEY MIYAKE. Our mission―BEAUTY INNOVATIONS FOR A BETTER WORLD―is to offer solutions to social problems and achieve a sustainable society, helping people find happiness through our mainstay beauty business. We strive to create a better world through beauty innovations, as we perceive and respond to each person's profound need for betterment in an ever-changing global environment. For more than 150 years our history and tradition have been built on distinctive innovations in each era. Today, we are taking on new challenges and making a concerted effort across the entire Group to pursue innovations that break the status quo and meet the diverse beauty values and needs of people around the world. As a global beauty company of Japanese origin, we not only develop cosmetics, but introduce and create unprecedented products and new value that go beyond. Through these activities, we realize “beauty innovations” leading to new lifestyles for consumers around the world. All comments and queries will be responded to in due course.