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Trade Marketing Manager (all genders), Essential Home

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Reckitt

10d ago

  • Job
    Full-time
    Mid Level
  • Sales & Business Development
    Marketing
  • Heidelberg

AI generated summary

  • You need a Bachelor's in Business, 4+ years in marketing/sales, 1+ year with large FMCG accounts, strong 4P knowledge, and proficiency in Excel, PowerPoint, and Nielsen Nitro. Fluent in German and English.
  • You will create and track 4P activations, develop local success models, analyze market landscapes, and implement action plans to drive category growth and product development.

Requirements

  • Minimum Bachelor`s degree in Business Administration (or similar) focus Marketing/Sales
  • Minimum 4 years functional experience in either Key Account-, Trade Marketing-, Category- or Brand Management
  • Minimum 1 year Sales/Marketing experience with large centralized accounts in a blue chip FMCG company
  • Good 4P knowledge and proven practice
  • Excel, PowerPoint and Nielsen Nitro (or equivalent)
  • Fluent German and English

Responsibilities

  • Owning your business you are responsible for:
  • Creating best-in-class 4P activation to overdrive category growth
  • (Co-) Defining category 4Ps strategy and activation plans
  • (Co-) Developing, implementing and tracking LSMs (Local Success Models) and scorecards for your respective category
  • (Co-) Developing, deploying and tracking best-in-class “Ready-to-go” conceptual sells for: all new & existing product development and BDIs (pricing/sizing, national/tailor-made promotions, …)
  • Analysis of the market landscape, checking for ops- and risks and developing action plans

FAQs

What is the primary purpose of the Trade Marketing Manager role at Reckitt?

The primary purpose of the Trade Marketing Manager role is to own the channel/category strategy, increase store presence, strengthen brands, and ensure the right product, marketing, and promotional activities are in place.

What brands will I be working with in this position?

You will be working with a trusted portfolio of world-class brands such as Air Wick, Cillit Bang, and Calgon within the Essential Home team.

What qualifications are required for this role?

A minimum Bachelor’s degree in Business Administration (or similar) with a focus on Marketing/Sales, along with at least 4 years of functional experience in Key Account, Trade Marketing, Category, or Brand Management, is required for this role.

Is experience in sales or marketing necessary?

Yes, the role requires a minimum of 1 year of Sales/Marketing experience with large centralized accounts in a blue-chip FMCG company.

What are the key responsibilities of the Trade Marketing Manager?

Key responsibilities include creating best-in-class 4P activations, defining category strategy and activation plans, developing and tracking Local Success Models (LSMs), engaging in market analysis, and collaborating closely with Sales and Marketing teams.

Are there opportunities for professional development and career growth?

Yes, Reckitt fosters an inclusive culture that supports personal and professional growth, providing unique learning and career opportunities for all team members.

What analytical skills are required for this role?

Candidates should be highly analytical, comfortable forecasting, and working with various data to make fact-based decisions.

Do I need to be fluent in any specific languages?

Yes, fluency in German and English is required for this position.

What benefits does Reckitt offer?

Reckitt offers a range of benefits including parental benefits, an Employee Assistance Program for mental health support, life insurance, share plans, and short-term incentives, among others.

Is there a focus on diversity and inclusion within the company?

Yes, Reckitt places a strong emphasis on diversity and inclusion, creating an environment where all individuals, regardless of age, origin, sexual identity, disability, or worldview, can thrive.

Can I apply if I don't meet all the listed qualifications?

Yes, Reckitt values potential and encourages applications even if the candidate does not meet all points of the job description.

We exist to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world

Manufacturing & Electronics
Industry
10,001+
Employees

Mission & Purpose

Every day, in everything we do, our purpose is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. And we have a fight on our hands. A fight to make access to the highest quality hygiene, wellness and nourishment a right and not a privilege. Each of our products is designed to do exactly this. Our well-loved brands have been making a difference to people’s daily lives around the world for more than 200 years. Brands including: Durex, Dettol, Enfamil, Nurofen, Strepsils, Gaviscon, Mucinex, Nutramigen, Lysol, Harpic, Cillit Bang, Finish and Vanish. By 2030, our ambition is to reach half of the world, every year. We’re a growing global community of over 43,000 people on a journey of transformation and sustainable growth. Together, our success will continue to positively impact communities everywhere, for a healthier planet and a fairer society.