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Trade Marketing Specialist

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Uponor

Oct 29

  • Job
    Full-time
    Mid Level
  • Customer Relations
    Marketing
  • Milan
  • Quick Apply

AI generated summary

  • You need a bachelor's degree, 3+ years of experience, B2 English, digital skills (social media, ads), graphic design (InDesign, Canva), web management (preferably Kentico), and strong analytical abilities.
  • You will execute marketing activities, support the sales team, generate leads, enhance customer engagement, collaborate with teams, report on campaigns, and align strategies with business goals.

Requirements

  • Bachelor’s degree in marketing, business, or equivalent degree
  • 3+ years of related experience
  • Enlish language , written and spoken, min level B2
  • Digital skills
  • social media : Instagram Facebook LinkedIn Facebook Business Manager
  • Advertising: LinkedIn ADS Meta ADS SEM Google Ads
  • Graphic design : InDesign Canva
  • Web site managing : preferably Kentico
  • digital marketing : preferably Salesforce Account Engagement
  • Problem solving abilities
  • Knowledge of products, applications, and the competitive environment.
  • Creativity in developing marketing programs and initiatives.
  • Ability to analyze and interpret data to inform decision-making and measure success.
  • Good organizational, project planning and time management skills.
  • Interest and ability in both creative execution as well as data analytics to inform campaigns.
  • Effective and approachable communication skills to engage others and build credibility and rapport.
  • Goal orientation, flexible attitude, and initiative to achieve objectives.

Responsibilities

  • Ensure operative execution of agreed marketing activities in the cluster/country, in alignment with the commercial team.
  • Plan and executes successfully marketing activities, supporting the sales team on a daily business.
  • Deliver demand via lead generation, nurturing, and conversion programs, in collaboration with EMEA marketing.
  • Increase customer engagement through loyalty program execution in collaboration with the EMEA CuEx specialist.
  • Adopt marketing materials such as brochures, whitepapers, and case studies, events to support sales and marketing efforts in coordination with EMEA marketing.
  • Collaborate with cross-functional teams to ensure alignment of local strategies with global marketing objectives.
  • Participate in and contributes to European Marketing projects (launches, initiatives, campaigns, portfolios and so on).
  • Support sales for customer meetings, launch material, events, and actions.
  • Report on the growth and analytics of campaigns to stakeholders and scales campaigns to maximize ROI.
  • Prioritize daily activities and aligns actions to support overall function and business strategy.
  • Model company values and behaviors and demonstrates peer leadership to engage diverse audiences through effective collaboration.
  • Provide input on individual performance objectives that are aligned with the functional and business strategy.

FAQs

What is the primary responsibility of a Trade Marketing Specialist?

The primary responsibility is to execute aligned marketing activities linked to the country's annual business objectives and to support the sales team with marketing initiatives.

What qualifications are required for this position?

A Bachelor’s degree in marketing, business, or a related field, along with 3+ years of relevant experience.

What languages are required for this role?

A minimum B2 level of English, both written and spoken, is required for this position.

What digital skills are necessary for this job?

Necessary digital skills include proficiency in social media platforms (Instagram, Facebook, LinkedIn), advertising tools (LinkedIn ADS, Meta ADS, Google Ads), graphic design software (InDesign, Canva), and website management (preferably Kentico), as well as familiarity with digital marketing tools like Salesforce Account Engagement.

Is experience in problem solving important for this role?

Yes, problem-solving abilities are important for effectively developing and executing marketing programs.

Will I be required to collaborate with cross-functional teams?

Yes, collaboration with cross-functional teams is essential to ensure alignment of local strategies with global marketing objectives.

Do I need to have creativity for this position?

Yes, creativity is important for developing innovative marketing programs and initiatives.

How will my performance be evaluated in this role?

Your performance will be evaluated based on achieving individual performance objectives that align with functional and business strategies.

What kind of marketing materials will I be working with?

You will be working with brochures, print ads, and sell-in materials, among others, to support sales and marketing efforts.

Is involvement in European Marketing projects part of the job?

Yes, participation in and contribution to various European Marketing projects, including launches and campaigns, is a key responsibility.

What kind of reporting will I be expected to do?

You will need to report on the growth and analytics of marketing campaigns to stakeholders and work on scaling campaigns to maximize ROI.

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Uponor

Moving water through cities, buildings and homes

Engineering & Construction
Industry

Mission & Purpose

A global pioneer in intelligent plumbing and climate solutions, Uponor has proudly led the industry forward for a century, while enriching millions of lives throughout the world. Uponor offers plumbing and indoor climate systems for residential and commercial building markets. In the Nordic countries, Uponor also supplies infrastructure pipe systems. Our trusted products and project-spanning partnerships build strong businesses while moving water where it needs to go, effortlessly and flawlessly. Uponor has operations in 30 countries, and 10 manufacturing facilities in five countries: Finland, Sweden, Germany, Spain and the United States.

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