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User Acquisition Specialist, Google Ads

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Picsart

2mo ago

  • Job
    Full-time
    Mid Level
  • Marketing
    Product
  • Berlin

AI generated summary

  • You need solid Google Ads experience, keyword research skills, and a proactive mindset. Familiarity with Google Analytics and strong communication skills are essential. Team player attitude required.
  • You will conduct keyword research, optimize campaigns, create dashboards, collaborate on product flows, and coordinate with SEO for synergy opportunities.

Requirements

  • Solid experience running google ads (set up, optimisation, setting up dashboards)
  • Experience researching and identifying paid UA opportunities.
  • Experience with keyword research.
  • Experience running ROI positive Google Ads campaigns.
  • Familiarity with Google Analytics tools is a big plus.
  • Proactive approach to work and hands on mindset.
  • Outstanding communication skills
  • Team player and learning oriented
  • Excellent verbal and written English communication skills.

Responsibilities

  • Work on keyword research, identifying opportunities for new campaigns.
  • Localize and optimize existing campaigns by better keyword targeting and budget optimizations.
  • Create google ads dashboards for the campaigns.
  • Collaborate with product teams to fix and optimize flows in the product for paid UA funnels.
  • Coordinate with SEO on opportunities and potential synergies.

FAQs

What is the primary focus of the User Acquisition Specialist role at Picsart?

The primary focus is on running web paid ads on Google Ads to maximize trial conversion and increase web revenue and paid user acquisition traffic.

What qualifications are required for this position?

Required qualifications include solid experience running Google Ads (setup, optimization, and dashboard creation), experience researching and identifying paid user acquisition opportunities, familiarity with keyword research, and a proactive approach to work. Familiarity with Google Analytics is also a plus.

What type of work culture does Picsart promote?

Picsart promotes an honest, open culture that emphasizes feedback and encourages professional and personal development.

Is there an opportunity for career growth within the company?

Yes, there are growing opportunities for employees to advance as either a people manager or individual contributor, based on their preference.

What benefits does Picsart offer in terms of well-being?

Picsart offers well-being benefits, including a monthly well-being fund.

How does Picsart facilitate collaboration among its global team?

Picsart employs a hybrid work model, allowing a distributed team from various countries (including Armenia, the US, UK, Germany, Spain, and Romania) to collaborate effectively.

What are the key responsibilities of the User Acquisition Specialist?

Key responsibilities include keyword research, localizing and optimizing existing campaigns, creating Google Ads dashboards, collaborating with product teams to optimize paid user acquisition funnels, and coordinating with SEO on opportunities.

What qualities is Picsart looking for in potential candidates?

Picsart seeks professionalism in both soft and hard skills, motivation to grow and learn, a positive attitude, flexibility, transparency, ownership, and a passion for their work.

Is Picsart an equal opportunity employer?

Yes, Picsart is proud to be an equal opportunity employer and does not discriminate based on various factors, including race, religion, gender, or disability status.

Where is Picsart headquartered?

Picsart is headquartered in Miami, Florida.

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Picsart

Empowering the creator in everyone, everywhere.

Technology
Industry
501-1000
Employees
2011
Founded Year

Mission & Purpose

Hey there! We're the world’s largest digital creation platform on a mission to empower the creator in everyone, everywhere. We offer AI-powered tools and a massive open-source content library, featuring stickers, templates and more, that enable creators of all levels to design, edit, draw and share content anywhere. Founded in 2011, Picsart was born out of the need for accessible yet powerful creative tools that anyone could use. This was something our founder wanted for both his daughter and the world, and it’s what continues to be at the heart of the platform. We want everyone to be able to create at the speed of culture, no matter their skill level or experience. To turn their inspiration into action and have fun doing it. Available in 30+ languages on mobile and web, we’re used for both personal and professional design — from consumers and content creators to businesses and enterprises. We’re headquartered in Miami with offices around the world, and backed by SoftBank, Sequoia Capital, DCM Ventures, Insight Partners and others.