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Vice President of Marketing, Canada

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SharkNinja

1mo ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Business, Operations & Strategy
  • Mississauga

AI generated summary

  • You need a Bachelor’s in Marketing or related field, 10+ years of marketing experience, 5+ in leadership roles, strong strategic skills, and knowledge of the Canadian market.
  • You will develop marketing strategies, lead campaigns, analyze performance, mentor your team, collaborate with stakeholders, manage budgets, and enhance brand identity in the Canadian market.

Requirements

  • Education:
  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • MBA or advanced degree is desirable.
  • Experience:
  • 10+ years of progressive experience in marketing, with at least 5 years in a leadership role, preferably within the Canadian market.
  • Proven track record of successfully leading performance-based marketing initiatives and driving measurable business results.
  • Experience in managing large-scale marketing campaigns across multiple channels, including digital, social, and traditional media.
  • Skills:
  • Strong strategic thinking and problem-solving skills, with the ability to translate business objectives into effective marketing strategies.
  • Exceptional leadership and team management skills, with the ability to inspire and motivate a diverse team.
  • Proficiency in data analysis and the use of analytics tools to measure campaign performance and inform decision-making.
  • Excellent communication and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels.
  • Competencies:
  • Deep understanding of the Canadian market, including consumer behavior, media landscape, and regulatory environment.
  • Ability to thrive in a fast-paced, dynamic environment with a high level of adaptability and flexibility.
  • Strong business acumen and financial literacy, with experience in budget management and resource allocation.
  • Work Environment:
  • Role required to be in-office (Mississauga, ON) 3 times per week.
  • Occasional travel (25%) may be required for meetings, conferences, and other business-related activities within Canada and internationally.

Responsibilities

  • Develop and implement a comprehensive marketing strategy tailored to the Canadian market, aligning with the company’s global objectives.
  • Lead the creation of brand positioning and messaging that resonates with Canadian consumers and differentiates the company in a competitive market.
  • Partner with global senior leadership to ensure marketing strategies are aligned with overall business goals, including revenue growth, customer acquisition, and brand awareness.
  • Design and oversee performance-based marketing campaigns across various channels, including digital, social media, content, and traditional media.
  • Monitor, analyze, and adjust marketing initiatives based on performance metrics, ensuring continuous improvement and ROI maximization.
  • Utilize data-driven insights to refine targeting, messaging, and channel strategies to enhance campaign effectiveness.
  • Stay ahead of market trends, consumer behavior, and competitive landscape to inform and adapt marketing strategies.
  • Conduct regular market analysis to identify growth opportunities, emerging trends, and potential risks within the Canadian market.
  • Collaborate with the research and analytics teams to leverage insights that drive informed decision-making and strategic planning.
  • Lead, mentor, and develop a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
  • Establish clear goals and performance expectations for the marketing team, providing regular feedback and support to achieve them.
  • Ensure the team is equipped with the necessary skills, tools, and resources to execute marketing initiatives effectively.
  • Work closely with Sales, Product, and Strategic Sales teams to ensure marketing efforts are aligned with product offerings, sales strategies, and customer needs.
  • Foster strong relationships with external partners, including agencies, media outlets, and industry influencers, to enhance the effectiveness of marketing campaigns.
  • Collaborate with the finance team to manage the marketing budget, ensuring efficient allocation of resources and cost-effective campaign execution.
  • Oversee the development and maintenance of the company’s brand identity in the Canadian market, ensuring consistency across all marketing materials and channels.
  • Lead initiatives to strengthen brand equity and increase brand loyalty among Canadian consumers.
  • Manage public relations efforts, including media relations, corporate communications, and crisis management, to protect and enhance the company’s reputation.

FAQs

What is the job title for the position being advertised?

The job title is Vice President of Marketing, Canada.

Where is the position located?

The position is located in Mississauga, ON, and operates in a hybrid format.

Who does this role report to?

This role reports to the General Manager, Canada.

What are the primary responsibilities of the Vice President of Marketing?

The primary responsibilities include developing and executing the marketing strategy for the Canadian market, leading performance-based marketing initiatives, conducting market insights and analysis, team leadership and development, cross-functional collaboration, and brand management.

What qualifications are required for this role?

A Bachelor's degree in Marketing, Business Administration, or a related field is required, with an MBA or advanced degree desirable. Candidates should have 10+ years of progressive marketing experience, including at least 5 years in a leadership role.

Is experience in the Canadian market necessary for this position?

Yes, a deep understanding of the Canadian market is essential for this role.

How much travel is expected for this position?

Occasional travel (about 25%) may be required for meetings, conferences, and other business-related activities.

What skills are important for the Vice President of Marketing?

Important skills include strategic thinking, problem-solving, leadership, data analysis, and excellent communication and interpersonal skills.

How does SharkNinja value Diversity, Equity, and Inclusion?

SharkNinja views Diversity, Equity, and Inclusion as vital to global success, supporting all associates in bringing their authentic selves to work and aiming to have equity be a key component of the company culture.

What is the work environment like for this position?

The role requires being in-office at least three times per week, fostering collaboration while allowing flexibility through hybrid work.

What is emphasized in SharkNinja’s company mindset?

SharkNinja emphasizes being "RARELY SATISFIED," focusing on "PROGRESS OVER PERFECTION," paying attention to "DETAILS MAKE THE DIFFERENCE," promoting "WINNING AS A TEAM SPORT," and ensuring "COMMUNICATING FOR IMPACT."

Does SharkNinja offer accommodations for applicants?

Yes, SharkNinja considers reasonable accommodations consistent with legislation and local law for applicants during the job application or interview process.

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SharkNinja

Positively impacting people's lives every day in every home around the world.

Manufacturing & Electronics
Industry
1001-5000
Employees

Mission & Purpose

SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world. The company seeks to leverage its global, agile and cross-functional engineering know-how, product development and manufacturing expertise along with solutions-driven marketing to increase the efficiency, convenience and enjoyment of consumers’ daily tasks and improve everyday lives. SharkNinja has built two billion-dollar brands, Shark and Ninja, and has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty.