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Vice President, Social & Influencer Strategy

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Weber Shandwick

27d ago

  • Job
    Full-time
    Expert Level
  • Customer Relations
    Marketing
  • Toronto

AI generated summary

  • You need 12+ years in an agency, expertise in social media, influencer programs, paid media, analytics, and relationships. Strong communication, new business success, and team-building skills are essential.
  • You will lead innovative social and influencer campaigns, provide expert counsel, manage client relationships, mentor a digital team, and stay updated on trends to drive growth and effectiveness.

Requirements

  • 12+ years of experience, preferably within an agency environment
  • A thorough command of the social media and digital world (from the evolving social web to mobile tools and trends), sophisticated client service and digital communications skills, high energy, and passion for this area of rapid change and innovation
  • Expert-level proficiency in social media platforms and inherent curiosity about emerging communities – willing to experiment with cutting-edge platforms and techniques and sell in new ways of thinking to clients
  • Deep expertise in building and managing influencer programs, establishing best practices and leading strong influencer marketing teams.
  • Understand the paid media environment and how it applies to a holistic social media strategy
  • Familiarity with a broad set of social, media and influencer analytics tools; and experience working with an analytics team to measure campaign ROI and generate insights that inform future strategy
  • Established relationships with social platforms, partners, influencers and talent agencies
  • Outstanding communication skills to successfully present program recommendations and establish trusted relationships with senior clients
  • Proven new business expertise and success
  • Proven experience building teams, managing and mentoring junior staff and working collaboratively in a cross-functional setting

Responsibilities

  • Develop a deep understanding of our clients’ businesses and target audiences, and – working in close collaboration with our Creative, Insights and Client Experience teams – lead the creation and execution of innovative and integrated social and/or influencer campaigns that drive trackable and meaningful results
  • Serve as the primary Canadian social and influencer lead for major global brands – leading the development of innovative social/digital initiatives from briefing to execution, including campaign strategies, content creation, paid integration and measuring effectiveness/ROI, as well as digital team structure and workflows
  • Stay at the forefront of technology trends, new applications and emerging platforms to champion social and digital innovation and continuously further our offerings
  • Provide expert counsel to clients and colleagues on social/digital/influencer trends, issues and best practices – act as a thought leader who shares knowledge, expertise and strong counsel internally and externally
  • Continuously advance the agency’s influence offering; overseeing key relationships with talent agencies and content creators, and institutionalizing a set of best-in-class tools and processes for identification, contract negotiation, content planning, paid amplification, campaign optimization, measurement and ROI analysis
  • Collaborate effectively with inter-agency teams to develop holistic plans and fully integrated strategies for our clients
  • Work closely with our Insights team to advance our social listening and analytics offering
  • Socialize and promote our social and influencer capabilities to drive organic and new business growth
  • Lead a high-performing team of digital specialists; mentor and develop junior team members

FAQs

What is the primary responsibility of the Vice President, Social & Influencer Strategy?

The primary responsibility is to lead Social & Influencer Strategy for Canada, driving growth and inspiring digital innovation while developing and executing innovative social and influencer campaigns for major global brands.

What qualifications are required for this position?

Candidates should have 12+ years of experience, preferably within an agency environment, with a thorough command of social media and digital communications, and expertise in building and managing influencer programs.

Is there a team to manage in this role?

Yes, the Vice President will lead a high-performing team of digital specialists and mentor junior team members.

What kind of clients will I be working with in this role?

You will serve as the primary Canadian social and influencer lead for major global brands.

Are there opportunities for further professional development?

Yes, the position includes opportunities for professional development, mentorship, and collaboration with a diverse team.

How does this position align with the agency's values?

This position is aligned with the agency's values by promoting integrity, collaboration, and innovation while inspiring team passion in driving results for great brands.

What does the agency offer in terms of employee benefits?

The agency offers a full suite of benefits including medical, dental, vision, RRSP with employer match, tuition reimbursement, flexible time off, and more.

Will I need to stay updated on trends in the industry?

Yes, staying at the forefront of technology trends, new applications, and emerging platforms is a key responsibility of this role.

How crucial is experience in influencer marketing for this position?

Experience in influencer marketing is crucial, as the role focuses on developing and managing influencer programs and establishing best practices in this area.

Is prior experience in client-facing roles important for this job?

Yes, sophisticated client service skills and outstanding communication skills are necessary to successfully present program recommendations and establish trusted relationships with senior clients.

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Weber Shandwick

We are the in-culture communications agency.

Entertainment & Media
Industry
1001-5000
Employees

Mission & Purpose

Weber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwick has won some of the most prestigious awards in the industry, including being named to Ad Age’s A-List in 2020 and Best Places to Work in 2019. Weber Shandwick was also awarded PR Agency of the Year by Campaign US in 2021, honored as PRovoke’s Global Agency of the Decade in 2020 and ranked #1 on PRovoke’s Global Creative Index in 2021 and 2022. Additionally, the firm was named PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018 and was awarded PRWeek’s Purpose Agency of the Year in 2020 and 2021. Cumulatively, the firm has earned more than 150 Lions at the Cannes Lions International Festival of Creativity. Weber Shandwick also received Honorable Mention (and the only PR agency) on the Gartner Magic Quadrant for Global Marketing Agencies in 2021. Part of the Interpublic Group (NYSE: IPG), Weber Shandwick is the anchor agency within The Weber Shandwick Collective – the strategic communications and consulting network.