FAQs
What is the primary role of the VP, Associate Director, Engagement Strategy?
The primary role is to partner with healthcare clients to design modern, unified digital experiences for healthcare professionals (HCPs) and consumers, by developing digital and engagement strategies, omnichannel plans, and providing client counsel.
What kind of experience is required for this position?
Advanced-level thinking as a digital strategist with 8+ years of experience is required, along with pharmaceutical and healthcare experience across HCP and patient segments.
What specific skills are essential for this role?
Essential skills include fluency across digital platforms such as CRM, web, mobile, OLA, and SEO/SEM, experience in creating omnichannel marketing strategies, the ability to turn data into actionable insights, and strong presentation skills.
How does this role contribute to innovation in healthcare marketing?
The VP, Associate Director, Engagement Strategy engages with emerging technologies like AI and XR to identify opportunities for new processes, partners, and tactics, thereby pushing the boundaries of traditional healthcare marketing.
What responsibilities does this position have regarding client interaction?
The position involves providing ongoing guidance and insight to clients about the best courses of action, working alongside senior account, creative, and brand strategy teams to steer project direction from an engagement strategy perspective.
How important is data in this role?
Data is crucial; the individual must be able to turn data points into actionable insights and collaborate with the analytics team to set and evaluate key performance indicators (KPIs).
What is the significance of omnichannel planning in this role?
Omnichannel planning is significant as it ensures a seamless and engaging customer experience across all touchpoints, integrating customer journey mapping, personalization, and data analytics.
Is experience with media integration necessary?
Yes, having working knowledge of media in the healthcare space is necessary to provide high-level thoughts on plans and opportunities shared by media partners.
What kind of mindset is preferred for candidates applying for this role?
An entrepreneurial spirit with a fascination for the ever-changing digital landscape is preferred, as the individual should be motivated to experiment with new apps and technologies.
What personal attributes are valuable for this role?
Personal attributes such as strong self-direction, motivation, organization, collaboration, impeccable communication skills, and the ability to explain complex concepts in an engaging way are highly valuable.