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VP, Brand Strategy

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BGB Group

Aug 1

Applications are closed

  • Job
    Full-time
    Senior Level
  • New York

Requirements

  • - 5-8+ years of strategic brand planning experience
  • - Strong analytic, communications and problem-solving skills
  • - Ability to lead and collaborate effectively
  • - Track-record of driving and inspiring sound strategy
  • - Ability to make connections and help others to see clearly in complex situations
  • - Ability to be a consummate partner across the agency and with clients
  • - Value in helping others to develop solutions just as much as developing the solution themselves
  • - Seen as a leader within the agency
  • - Model strong behaviors and skills for developing strategists

Responsibilities

  • Strong partnership with agency leadership across functions
  • Ensures that customer, category, and cultural dynamics are effectively pulled through all agency projects
  • Navigate brands and teams through key strategic processes and projects across the brand and communications spectrum
  • Further the BGB promise of science & creativity through recommendations and deliverables
  • Serve as a resident “expert” for planning and developing strategy and communications
  • Lead the planning and execution of strategic client engagements

FAQs

What is the primary role of the VP, Brand Strategy at BGB Group?

The primary role of the VP, Brand Strategy is to lead brand assignments and new business opportunities, driving strategic and communications development while collaborating with various stakeholders.

How many years of experience is required for this position?

The ideal candidate for the VP, Brand Strategy position should possess 5-8+ years of strategic brand planning experience.

What are the main responsibilities of the VP, Brand Strategy?

The responsibilities include partnering with agency leadership, ensuring customer and cultural dynamics are integrated into projects, leading strategic processes, and serving as an expert in planning and developing strategy and communications.

What qualities are preferred in candidates for the VP, Brand Strategy role?

Candidates should exhibit strong analytical, communication, and problem-solving skills, as well as the ability to lead and collaborate effectively.

What is the salary range for the VP, Brand Strategy position?

The salary range for this position is $145,000 - $200,000, depending on experience and qualifications.

Is BGB Group an equal opportunity employer?

Yes, BGB Group is an equal opportunity employer and considers all applicants without regard to various factors, including race, color, religion, sex, age, and other protected categories.

What type of work environment does BGB Group offer?

BGB Group offers in-office opportunities in NYC as well as hybrid job opportunities.

What is the BGB promise mentioned in the job description?

The BGB promise refers to the commitment to integrate science and creativity in their recommendations and deliverables.

Will the VP, Brand Strategy interface with clients?

Yes, the VP, Brand Strategy will be a key client-facing representative for the agency, managing strategic client engagements.

How does BGB Group foster professional development within the agency?

BGB Group values helping others to develop solutions and is committed to nurturing partnerships across teams to foster professional growth and development.

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BGB Group

Where Science + Creativity Meet

Marketing & Advertising
Industry
501-1000
Employees
2005
Founded Year

Mission & Purpose

In 2005, two young entrepreneurs set out to build the agency of the future...Where scientific acumen and creative innovation would seamlessly merge to create compelling, credible brand stories. Having an unmatched ability to marry science and creativity while honoring the two exceptionally led them to: WHERE SCIENCE + CREATIVITY MEET. Today, BGB is an independent agency of 500+ employees that delivers the best in healthcare advertising, medical communications, strategic consulting, and payer & market access. We foster a team culture that brings a passion for transformational science, encourages curiosity, inspires creativity and instills the value of collaboration and teamwork.