VP, Creative Social Strategist

Golin

Aug 21

Applications are closed

Job
Full-time
Expert Level
Marketing
Media & Journalism
Chicago

Requirements

9+ years of experience in a digital/social marketing role, writing or creating content for a range of social channels
8+ years of experience working at an ad agency, digital agency or as part of an in-house creative agency
A deep understanding of social platforms and best practices, and curiosity for emerging platforms
You know how to come up with social-led ideas that an influencer or creator would bring to life
Obsession with culture and trends, for example:
You know how to spot a meme and turn it into a brand opportunity
You can spot trending sounds and creatively turn them into engaging TikToks and Instagram Reels
You have a knack for social hacks, and can turn them into memorable moments for the brand
Proven knack for developing innovative digital strategies shaped by data that deliver quantifiable results
A portfolio of creative thinking around social content and experiences
Impeccable presentation skills to inspire C-level clients and colleagues alike
Champion of diverse talent, proactively cultivates an inclusive culture, and uses cultural competence to drive agency and client’s business forward
Collaboration superpower

Responsibilities

Lead social creative content for the brand, including daily content and engagement (think stitches, duets, comments, etc) across all social platforms
Participate in daily concepting and execution for social opportunities that hijack social conversation and gets the brand noticed
Concept and help sell in and execute social first moments to drive engagement
Write copy as needed, as well as lead and oversee a team of junior creatives (AD/copy) to execute the work
Pitch and sell social-first ideas to clients
Partner with team to ensure flawless execution of digital and social media campaigns
Serve as a trusted social creative counselor and serial ideator
Partner with strategy, account, analytics and channel experts across the team and agency
Drive innovation through unique digital concepts, campaigns, and programs; Bring innovation and IP to clients and the agency
Help support and mentor the social creative team
Participate in Golin social creative initiatives

FAQs

What is the primary responsibility of the VP, Creative Social Strategist?

The primary responsibility is to lead social media creative planning and execution, aiming to make a major brand famous on social media platforms.

What is the required experience for this position?

Candidates should have 9+ years of experience in a digital/social marketing role, as well as 8+ years working at an ad agency, digital agency, or in-house creative agency.

What types of skills are essential for this role?

Essential skills include a deep understanding of social platforms, the ability to develop innovative digital strategies, strong copywriting skills, impeccable presentation abilities, and collaboration skills.

What kind of team will the VP, Creative Social Strategist be leading?

The VP will be leading a team of junior creatives, including art directors and copywriters, and will also collaborate with integrated partners across the agency.

Is there a focus on mentorship in this role?

Yes, mentorship is an important aspect of this role, as the VP is expected to support and guide junior creatives.

Are there any specific cultural competencies required for this position?

Yes, candidates should be champions of diverse talent and proactively cultivate an inclusive culture while using cultural competence to drive business forward.

Will I be required to work in the office full-time?

No, the position supports a hybrid work model, allowing for flexibility in where you work.

What type of creative content will I be responsible for?

You will be responsible for leading social creative content, including daily engagement tactics, social-first moments, and innovative digital concepts.

How does Golin support employee wellness?

Golin offers a comprehensive LifeTime benefits program that includes flexible time off, enhanced family care, generous health and wellness benefits, and a monthly stipend for gym or hobbies.

What is the salary range for this position?

The salary range for this position is $120,000 - $219,000, depending on skills, qualifications, and experience.

Golin

We are a global public relations agency that helps companies create change that matters. #goallin

Marketing & Advertising

Industry

1001-5000

Employees

1956

Founded Year

Mission & Purpose

We are a global public relations agency that helps companies create change that matters. Our people help us do the best work of our lives for our clients. Work that earns attention and showcases the power of collaboration. Golin was proudly named in PRWeek US' 2024 Agency of the Year, 2022 Best Places to Work, PRWeek’s Global Agency of the Year in 2021, 2020 and 2019, PRovoke Media’s 2021 North American Large Agency of the Year and listed to the Chicago Tribune’s Top Workplaces in 2021.