FAQs
What is the primary responsibility of the VP of Brand & Creative at Bloomreach?
The primary responsibility of the VP of Brand & Creative is to elevate the Bloomreach brand, personality, and story across diverse audiences and multiple channels, which includes creating and executing the brand strategy, leading visual and messaging direction, and ensuring brand consistency across all touchpoints.
What qualifications are required for the VP of Brand & Creative position?
Candidates should have 15+ years of experience leading teams in high-growth, product-led, B2B SaaS companies, ideally with experience in AI. They should be proficient in various styles and mediums, able to communicate branding concepts, and have experience in building scalable design processes.
What teams will the VP of Brand & Creative lead?
The VP of Brand & Creative will lead the visual brand team, brand activation team, communications, and content teams.
What skills and tools are preferable for candidates applying for this role?
Candidates should be proficient with design tools such as Adobe Creative Suite, Figma, and Google Suite. Skills in project management, creative processes, and experience in product/UX design are also beneficial.
Will the VP of Brand & Creative work with other departments?
Yes, the VP of Brand & Creative will collaborate closely with multiple departments, including Marketing, Product, Revenue, and People, to ensure a cohesive brand story and identity.
Does Bloomreach offer flexible working arrangements?
Yes, Bloomreach promotes flexible working hours and operates on a remote-first basis with several company hubs available across three continents.
What benefits does Bloomreach provide to employees?
Bloomreach offers various benefits, including a professional education budget, personal development workshops, an employee assistance program, additional paid days off (DisConnect days), wellness resources like a Calm subscription, extended parental leave, and stock options.
How does Bloomreach support personal and professional growth?
Bloomreach supports growth through its People Development Program, communication coaching, a Leader Development Program for managers, and an annual professional education budget of $1,500 for employees.
Is a portfolio required when applying for the VP of Brand & Creative role?
Yes, candidates are required to include a link to their portfolio showcasing their work with their application.
What is the company culture like at Bloomreach?
Bloomreach promotes a culture of freedom, trust, responsibility, and alignment with defined values and behaviors, encouraging employee engagement and collaboration while ensuring a positive work environment.