Logo of Huzzle

Home

Matches

Explore

Manage

VP, Strategic Creative Production

image

SharkNinja

1mo ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Creative Arts & Fashion
  • Los Angeles

AI generated summary

  • You need a bachelor's degree, 15+ years in content creation, senior leadership experience, strong video production knowledge, leadership skills, data-driven mindset, and excellent communication abilities.
  • You will develop and execute content strategies, oversee creative direction, collaborate cross-functionally, manage budgets, optimize performance, and mentor your team to deliver innovative storytelling.

Requirements

  • Bachelor’s degree in Marketing, Film/Media, Communications, or a related field; advanced degree preferred.
  • 15+ years of experience in content creation, video production, or social media, with at least 5 years in a senior leadership role.
  • Demonstrated experience in managing large-scale creative projects from concept to delivery, particularly in a consumer product or lifestyle brand setting.
  • Strong knowledge of video production processes, digital marketing, and social media strategy.
  • Proven track record of delivering high-quality content that drives engagement, supports brand growth, and aligns with strategic business objectives.
  • Exceptional leadership skills with a passion for mentoring and developing creative talent.
  • Strong analytical mindset with experience leveraging data to inform creative direction and performance optimization.
  • Excellent communication skills, able to convey creative ideas and production requirements across diverse teams and stakeholders.

Responsibilities

  • Develop and execute a content strategy that aligns with SharkNinja Studio’s vision and business goals, maximizing reach, engagement, and conversion across digital platforms.
  • Collaborate with product, marketing, and brand teams to ensure alignment on messaging and positioning, showcasing product features and benefits in a compelling and innovative way.
  • Ensure executive alignment with the strategic and operational vision for the SN studios in partnership with the VP Global Head of Creative production.
  • Strategically push the creative execution and storytelling to ensure that the work breaks through and clearly communicates the Product WOWs.
  • Oversee the strategic creative direction across content, driving innovative storytelling approaches that highlight product functionality and consumer value.
  • Develop a future forward plan that allows for continue growth and efficiency in global production. Ensure that SN Studio is being set-up to future proof for new and innovative storytelling channels.
  • Ensure high-quality outputs that breakthrough and meet brand standards and appeal to our target audiences.
  • Inspire and mentor a team of production experts, fostering a culture of creativity, collaboration, and continuous improvement.
  • Help manage the budgeting, scheduling, and resource allocation for content production, ensuring projects are delivered on time and within budget.
  • Work closely with cross-functional partners to operationalize process between Boston, NYC & EMEA teams to ensure a clear, efficient and outrageously extraordinary output.
  • Develop a seamless process for content development in partnership with the Social, IMC, Creative & Marketing teams.
  • Work closely with product development teams to develop a deep understanding of product functionality, ensuring that content effectively communicates product features and unique selling points.
  • Partner with marketing, e-commerce, and analytics teams to leverage data-driven insights, optimize content performance, and inform future creative direction.
  • Act as a bridge between creative and operational teams, fostering a collaborative environment where strategy, execution, and product knowledge converge seamlessly.
  • Stay updated on trends in social media, video content, and digital marketing, applying relevant insights to keep SharkNinja Studio’s content at the cutting edge.
  • Explore new platforms, content formats, and production technologies to enhance the team’s capabilities and deliver fresh, impactful content.

FAQs

What is the primary purpose of the VP, Strategic Creative Production role?

The primary purpose of the VP, Strategic Creative Production role is to lead the end-to-end process of content creation across all video and social channels, ensuring that all creative executions align with SharkNinja's vision of being a consumer-centric, product-led storytelling powerhouse.

What qualifications are required for this position?

Candidates should have a Bachelor’s degree in Marketing, Film/Media, Communications, or a related field (advanced degree preferred), along with 15+ years of experience in content creation, video production, or social media, including at least 5 years in a senior leadership role.

What type of experience is preferred for applicants?

Applicants should have demonstrated experience in managing large-scale creative projects from concept to delivery, particularly within a consumer product or lifestyle brand setting, along with strong knowledge of video production processes, digital marketing, and social media strategy.

What are the main responsibilities of the VP, Strategic Creative Production?

Main responsibilities include developing and executing a content strategy, overseeing creative direction across content, managing budgeting and resource allocation, collaborating with cross-functional teams, and staying updated on industry trends to enhance content capabilities.

Is mentorship a part of this role?

Yes, inspiring and mentoring a team of production experts is a key function of this role, creating a culture of creativity, collaboration, and continuous improvement.

Where is this position located?

This role is located in Irvine, California.

What core values does SharkNinja emphasize for its employees?

SharkNinja emphasizes values such as being "RARELY SATISFIED," focusing on "PROGRESS OVER PERFECTION," understanding that "DETAILS MAKE THE DIFFERENCE," recognizing that "WINNING IS A TEAM SPORT," and "COMMUNICATING FOR IMPACT."

What is SharkNinja's stance on diversity and inclusion?

SharkNinja values diversity, equity, and inclusion as vital to its global success, supporting all associates in bringing their authentic selves to work and providing opportunities for career acceleration.

Does this position require collaboration with other departments?

Yes, the role requires extensive collaboration with product development, marketing, e-commerce, and analytics teams, ensuring alignment on messaging and leveraging data-driven insights.

What skills are sought after for this role regarding content performance?

A strong analytical mindset with experience in leveraging data to inform creative direction and optimize content performance is sought after for this role.

image

SharkNinja

Positively impacting people's lives every day in every home around the world.

Manufacturing & Electronics
Industry
1001-5000
Employees

Mission & Purpose

SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world. The company seeks to leverage its global, agile and cross-functional engineering know-how, product development and manufacturing expertise along with solutions-driven marketing to increase the efficiency, convenience and enjoyment of consumers’ daily tasks and improve everyday lives. SharkNinja has built two billion-dollar brands, Shark and Ninja, and has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty.