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WhatsApp Broadcast: Channels

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WhatsApp

1mo ago

  • Job
    Full-time
    Senior (5-8 years)
  • London

AI generated summary

  • You should have strong communication skills, experience with broadcast technology, a good understanding of user engagement strategies, and the ability to analyze data to improve channel effectiveness.
  • You will manage and optimize broadcast channels, develop content strategies, engage with users, analyze metrics, and ensure effective communication through WhatsApp's platform.

Requirements

  • Minimum Qualifications:
  • 7+ years’ experience in UX writing.
  • Examples of finished wireframes, or design mocks authored using design tools, that have been used to drive decision-making within a team.
  • Experience with simplifying and persuasively communicating complex ideas to stakeholder audiences.
  • Examples of work in design systems and systems thinking.
  • Demonstrated experience leading projects with minimal direction and handling a large degree of ambiguity.
  • Familiarity with tools for managing and updating content at scale.
  • Preferred Qualifications:
  • Demonstrate sound judgment and influence product decisions, team direction and strategy. This includes identifying potential risk for users or the company, and aligning stakeholders around significant decisions by illustrating product tradeoffs.
  • Independently and proactively identify and work on projects that span multiple teams. This may involve facilitating or co-facilitating design sprints and workshops to kick off these projects.
  • Collaborate daily with peers in every discipline, including engineering, design, research, marketing and data science, to take products from conception to launch.
  • Design, write, edit and test clear, compelling in-product language to help users and teams meet their goals. This includes product flows, interface language, education materials, product names, navigational nomenclature, terminology, taxonomies and other content across Meta products and experiences.
  • Build internal community, provide mentorship and develop skills of other content designers.

Responsibilities

  • Demonstrate sound judgment and influence product decisions, team direction and strategy. This includes identifying potential risk for users or the company, and aligning stakeholders around significant decisions by illustrating product tradeoffs.
  • Independently and proactively identify and work on projects that span multiple teams. This may involve facilitating or co-facilitating design sprints and workshops to kick off these projects.
  • Collaborate daily with peers in every discipline, including engineering, design, research, marketing and data science, to take products from conception to launch.
  • Create high-fidelity design mocks using existing components in Figma, and use them to present design solutions.
  • Design, write, edit and test clear, compelling in-product language to help users and teams meet their goals. This includes product flows, interface language, education materials, product names, navigational nomenclature, terminology, taxonomies and other content across Meta products and experiences.
  • Apply systems thinking to the product, whether it’s defining extensible design system guidance, conducting audits of existing experiences or creating information architecture.

FAQs

What is the primary focus of the WhatsApp Broadcast: Channels position?

The primary focus of the WhatsApp Broadcast: Channels position is to help build and enhance the largest and most private broadcast messaging product in the world, particularly improving the follower and admin experience to make channels more engaging and optimized for user experience.

What are the main responsibilities of this role?

The main responsibilities include influencing product decisions, collaborating with cross-functional teams, creating high-fidelity design mocks, writing and editing in-product language, and applying systems thinking to improve overall product experience.

What qualifications are required for this position?

The minimum qualifications include 7+ years of experience in UX writing, experience with design tools, familiarity with content management tools, and the ability to communicate complex ideas clearly. Experience in design systems and leading projects with minimal direction is also required.

Are there any preferred qualifications for applicants?

Yes, preferred qualifications include experience in demonstrating sound judgment in product decisions, collaboration across disciplines, and building internal community and mentorship for other content designers.

What tools or software should applicants be familiar with?

Applicants should be familiar with design tools like Figma for creating design mocks and may need experience with tools for managing and updating content at scale.

How does this role contribute to product development at Meta?

This role contributes to product development by ensuring that user experiences are engaging and effective through well-crafted in-product language, systems thinking, and collaboration across various teams to bring products from conception to launch.

What kind of work environment can employees expect at Meta?

Employees at Meta can expect a collaborative work environment that encourages innovation, provides opportunities for mentorship, and focuses on building technologies that connect people and communities across different platforms.

What benefits can employees expect from Meta?

In addition to base compensation, Meta offers a comprehensive benefits package which may include health coverage, retirement plans, and other perks that support employees' well-being and professional growth.

On what basis is individual compensation determined at Meta?

Individual compensation is determined by the applicant's skills, qualifications, experience, and location. The posted compensation details reflect only the base pay and do not include bonuses or equity.

What opportunities for professional development does this position offer?

This position offers opportunities for professional development through collaboration with diverse teams, mentorship roles, involvement in projects spanning multiple disciplines, and skills enhancement related to UX writing and design.

WhatsApp

Technology
Industry
51-200
Employees
2009
Founded Year

Mission & Purpose

WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 1.5 billion people across 180+ countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world. For many people in the world WhatsApp is a lifeline. We're looking for engineers, designers, researchers, product managers, technical program managers, customer ops, consumer marketing, and more. Come join our teams and make impact at scale.