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College Intern - Digital Marketing Social Media (Hybrid - Troy, MI) - Health Alliance Plan

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Henry Ford Health

2mo ago

  • Internship
    Full-time
    Summer Internship
  • Marketing
    Healthcare
  • Troy, +1

AI generated summary

  • You should be enrolled in a relevant degree, skilled in MS Office, have strong communication skills, some social media knowledge, and a good work ethic. Experience in digital marketing is a plus.
  • You will research industry trends, assist in project development, support social media strategy, analyze data, create content, and collaborate with teams to enhance efficiency and customer experience.

Requirements

  • Currently enrolled in, or a recent graduate of, an accredited 4-year undergraduate or graduate program in a relevant field.
  • Excellent research, analytical, and critical thinking skills.
  • Proficient in using Microsoft Office Suite (Word, Excel, PowerPoint) and data analysis tools.
  • Exceptional verbal and written communication skills.
  • Ability to manage multiple tasks simultaneously, prioritize workload, and meet deadlines.
  • Demonstrated adaptability, initiative, and a desire to learn and grow.
  • Knowledge or interest in healthcare, health insurance, or managed care is a plus.
  • Currently pursuing a bachelor’s or master’s degree in Communications, Public Relations, Marketing, Computer Science or a closely related field of study.
  • Some knowledge of social media strategy execution outside of just personal use.
  • Knowledge of Google and Meta Analytics.
  • Advanced computer skills, particularly Microsoft Word, Excel and PowerPoint.
  • A strong work ethic and team mentality including professional presentation, timeliness, discipline and behavior.
  • Resourcefulness and ability to work independently to problem solve.
  • Applicable course work in Digital Marketing and/or Communications.
  • Experience with tagging, link building, user experience, content management and optimization tools.
  • Strong communication and writing skills; comfortable creating original content.
  • Knowledge of social media platforms and schedulers like Hootsuite.

Responsibilities

  • Conduct comprehensive research on industry trends, healthcare policies, and emerging technologies. Analyze data and prepare reports to support strategic decision-making processes.
  • Collaborate with cross-functional teams to assist in the planning, development, and implementation of projects. Contribute innovative ideas and support the execution of initiatives aimed at improving operational efficiency and customer experience.
  • Assist in the collection, organization, and analysis of healthcare-related data. Ensure data accuracy and integrity, utilizing appropriate software tools and methodologies.
  • Provide exceptional customer service by addressing inquiries, resolving issues, and assisting with customer support activities. Maintain a professional and courteous demeanor while interacting with internal and external stakeholders.
  • Identify opportunities for process optimization and propose innovative solutions to streamline workflows and enhance productivity. Assist in the implementation of approved process improvement initiatives.
  • Create and maintain accurate documentation, including policies, procedures, and project-related materials. Generate regular reports, dashboards, and presentations to effectively communicate project progress and outcomes.
  • Collaborate effectively with colleagues across departments to support a positive and inclusive work environment. Contribute actively to team meetings, brainstorming sessions, and knowledge-sharing initiatives.
  • Assist with social media strategy execution.
  • Assist with media campaigns as needed, including Paid Search and Social Advertising.
  • Assist with managing content calendar, including curating content for holidays or other important dates for HAP brand social media channels and blog.
  • Create short-form videos (“Reels”) for HAP brand social media channels.
  • Evaluate large data sets to identify trends, monitor key performance indicators and recommend optimization.
  • Perform market and client research.
  • Work with all team members to resolve problems.
  • Work with graphic designer in production of materials and/or graphics.
  • Create PowerPoint presentations.
  • Ensure communications contain accurate business standards and content and apply to brand standards/style guidelines.

FAQs

What is the internship position about?

The internship position is for a College Intern in Digital Marketing Social Media at Health Alliance Plan, providing practical experience and exposure to various aspects of the organization.

Is this internship paid?

The job posting does not specify whether the internship is paid; candidates are encouraged to inquire directly for such details.

What are the main responsibilities of the Digital Marketing Intern?

The Digital Marketing Intern will assist with social media strategy execution, manage the content calendar, create short-form videos, evaluate data trends, perform market research, and collaborate with team members on various projects.

What qualifications are required for this internship?

Candidates must be currently enrolled in or recent graduates of an accredited 4-year undergraduate or graduate program, possess strong research and analytical skills, and have proficiency in Microsoft Office Suite.

What are the preferred qualifications for candidates?

Preferred qualifications include being enrolled in a degree program related to Communications, Marketing, or Computer Science, knowledge of social media strategy, and familiarity with Google and Meta Analytics.

What is the structure of the internship program?

The internship includes a collaboration with other interns on a Capstone Project to present to leadership, along with opportunities to attend networking events and develop presentation skills.

Will I have the opportunity to work on specific projects?

Yes, you will collaborate with cross-functional teams and contribute innovative ideas to improve operational efficiency and customer experience through various projects.

Is there an opportunity for professional development during the internship?

Yes, the internship offers opportunities for hands-on experience, networking, and skill development, including the chance to enhance presentation skills.

What is the location of this internship?

This internship is hybrid, based in Troy, MI.

What kind of work environment can I expect?

Interns can expect a positive and inclusive work environment that encourages collaboration and knowledge-sharing among colleagues.

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Henry Ford Health

Our vision is to be the trusted partner in health, leading the nation in superior care and value.

Science & Healthcare
Industry
10,001+
Employees
1915
Founded Year

Mission & Purpose

Serving communities across Michigan and beyond, Henry Ford Health provides a full range of services – from primary and preventative care, to complex and specialty care, health insurance, comprehensive home health offerings, virtual care, pharmacy, eye care and more. With more than 33,000 valued team members, 250+ ambulatory sites, 5 hospitals and 3 behavioral health facilities, Henry Ford Health is also among Michigan’s largest and most diverse employers, including nearly 6,000 physicians and researchers from the Henry Ford Medical Group, Henry Ford Physician Network and Jackson Health Network.