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Digital marketing executive (Fresher)

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Nielsen

10d ago

  • Internship
    Full-time
    Off-cycle Internship
  • Data
    Research & Development
  • Bangalore
  • Quick Apply

AI generated summary

  • You need a Bachelor's degree, strong research and communication skills, data management proficiency, and familiarity with digital advertising trends. Knowledge of American culture is a plus.
  • You will research and harmonize brand data, identify discrepancies, classify commercial content, maintain productivity goals, and collaborate with teams for improvements and accurate data coding.

Requirements

  • Must speak and write American English.
  • Bachelor's degree in a relevant field or equivalent work experience.
  • Strong research skills and ability to verify and maintain data according to established guidelines.
  • Familiarity with digital advertising brands and creative characteristics.
  • Knowledge of other media and advertising industry trends.
  • Ability to work independently and meet established deadlines.
  • Proficient in using data management tools and software.
  • Excellent organizational and time management skills.
  • Strong communication skills, both written and verbal.
  • Ability to adapt to changing guidelines, procedures, and business rules.
  • Prior experience in data analysis, brand research, or coding is a plus.
  • Experience working in a production environment is a plus.
  • Knowledge of - and interest in - American culture and advertising is a plus.
  • Must be aligned with Nielsen's core values of Courage, Growth, and Inclusion.

Responsibilities

  • Research and maintain new brands and parent companies added through the harmonization process according to established guidelines.
  • Harmonize unmapped vendor data descriptions and creatives to Ad Intel reference data using established guidelines.
  • Identify valid new brand records to flag for additional research.
  • Research problem areas found in the database through daily maintenance procedures to address and resolve discrepancies.
  • Interact with the Ad Intel Education department to provide input regarding specific advertising and guideline recommendations.
  • Focus on digital advertising brands, with the remaining time spent on other media as needed.
  • Stay updated with industry trends, changes in brand definitions, and creative characteristics to ensure accurate research and harmonization.
  • Watch and listen to commercial suspects via video clips and use Ad Intel classification guidelines to determine the type of suspect (commercial, promo, PSA, etc.).
  • Identify the brand being advertised based on video and audio content, and identify the creative characteristics of the commercial.
  • Match the brand with existing information in the database or create new brands and/or creatives when necessary.
  • Complete the coding of commercial suspects within established timeframes to meet productivity goals.
  • Adhere to coding business rules and guidelines to ensure accurate and consistent data classification.
  • Maintain an acceptable quality score by ensuring accuracy and attention to detail in the coding process.
  • Meet and maintain an acceptable productivity rate to ensure efficient data coding operations.
  • Stay updated with industry trends, changes in brand definitions, and creative characteristics to ensure accurate coding.
  • Collaborate with team members to resolve coding discrepancies and provide feedback for process improvements.

FAQs

What is the job title for this position?

The job title is Digital Marketing Executive (Fresher).

What responsibilities will I have as an Ad Intel Data Analyst?

You will be responsible for researching, verifying, and maintaining reference data related to brands, parent company information, and product category assignments, as well as analyzing and classifying television material.

What are the key responsibilities in this role?

Key responsibilities include harmonizing unmapped vendor data, conducting research on brand records, analyzing commercials, and ensuring accurate data classification according to established guidelines.

Is this position suitable for freshers?

Yes, the position is targeted at freshers and requires no prior experience in data analysis or brand research.

What qualifications are needed for this role?

A Bachelor's degree in a relevant field or equivalent work experience is required, along with strong research skills and familiarity with digital advertising brands.

Do I need to have experience in data analysis for this role?

Prior experience in data analysis, brand research, or coding is a plus but not mandatory since this position is for freshers.

What skills are important for success in this position?

Strong research skills, attention to detail, organizational skills, proficiency in data management tools, and good communication skills are important for success.

Will I be working independently or in a team?

You will be required to work both independently and collaboratively with team members to ensure accurate data classification and to resolve discrepancies.

What are the working hours for this role?

The working hours may vary, but you are expected to meet established deadlines and maintain a productive work rate.

Is knowledge of American culture important for this role?

Yes, knowledge and interest in American culture and advertising are considered a plus for this position.

What core values does Nielsen prioritize?

Nielsen prioritizes the core values of Courage, Growth, and Inclusion.

Is there a support system for career growth in this position?

Yes, Nielsen emphasizes career growth as a partnership and provides support to help you succeed in your professional journey.

Nielsen

Powering a better media future for all people

Entertainment & Media
Industry
10,001+
Employees

Mission & Purpose

Nielsen is a global measurement and data analytics company that provides insights and intelligence to businesses in various industries. They specialise in collecting and analysing data related to consumer behaviour, media consumption, and market trends. Nielsen's ultimate mission is to provide clients with a comprehensive understanding of consumer preferences and market dynamics to drive informed decision-making. Their purpose is to help businesses navigate the rapidly changing marketplace by offering data-driven insights that optimise marketing strategies, improve product development, and drive business growth. Nielsen aims to be a trusted source of accurate and actionable data, empowering their clients to adapt to market shifts, identify growth opportunities, and build strong connections with their target audience. By leveraging their expertise in data analytics, Nielsen supports businesses in making data-backed decisions that lead to competitive advantage and sustainable success.

Culture & Values

  • Diversity, equity & inclusion

    Celebrating every voice to drive growth.

  • Responsibility & sustainability

    Making a positive impact where we live and serve.

  • Privacy

    Committing to transparency and user choice.

  • Innovation

    Investing in businesses that move the media forward.

  • Public policy

    Improving citizenship through positive engagement.