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Digital Visual Merchandising Assistant - Website. 12 month FTC

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Ralph Lauren

1mo ago

  • Internship
    Full-time
    Off-cycle Internship
  • Marketing
  • London

AI generated summary

  • You need 1+ years' experience, strong Excel skills, good communication, web tool knowledge, attention to detail, a data-driven approach, and a proactive, team-oriented mindset.
  • You will execute visual merchandising plans, perform daily site checks, analyze performance, optimize product placement, and support campaigns while collaborating with teams to enhance online sales.

Requirements

  • 1+ full strategic cycles experience (can be from an internship)
  • Passion to work in a luxury fashion brand
  • Strong Excel skills (Pivot & Vlookup) to manipulate big data sets
  • Strong communication skills, both written and verbal
  • Good understanding of web tools (Salesforce Excel, Adobe Analytics and Content Square is a plus)
  • Highly organized with a sharp eye for detail
  • A willingness to get stuck in and learn
  • Data driven. Strong analytical and numerical skills.
  • Demonstrated aptitude for technology, including understanding product data flows and e-commerce software
  • Positive, “can-do” attitude
  • Willingness to be flexible and pivot across multiple tasks and priorities as necessary
  • Proactive and shows initiative for needed improvements and problem solving
  • Team orientated and willing to work as part of a collective.
  • An entrepreneurial and progression-hungry mindset

Responsibilities

  • Execute Visual Merchandising plan.
  • Resolve issues as quickly as possible to optimise sales.
  • Daily site checks and merchandising improvements.
  • Know their divisional seasonal buy to merchandise appropriately.
  • Support divisional leads with curation of seasonal playbooks to plan on site seasonal trading strategy.
  • Monitor top sellers and stock levels to trade performance and feedback with buying & planning.
  • Partner with the Digital Site Operations team in the product go live process.
  • Support with execution of onsite campaigns, product or promotions, product launches, and seasonal activity.
  • Action product sequencing within categories across all pages to drive UPT and CVR.
  • Ensure customer experiences is seamless throughout the funnel by consistently performing checks of product pages, category pages, cross-sells, search keywords, navigational elements and more.
  • Maintain and optimize product attribution for the product assortment.
  • Ensure products have the required data and imagery to launch on time, working to resolve any issues as quickly as possible.
  • Conduct daily site walks including data analysis and site optimisation.
  • Analyse best sellers and stock levels in reaction to trade performance and upcoming promotional activity to optimise online sales.
  • Execute site navigation, customer journey and product placement devised within Visual Merch plan or instructed by senior team members and strategy seasonal insights.
  • Prepare and present weekly and ad hoc trading performance to the team, identifying any actions leveraging reporting tools such as Adobe Analytics, Edited and Content Square and reviewing key insights vs WoW & YoY.
  • Support and update the trade calendar in accordance with regional trading events and product launches.
  • Proactively work with the DTC merchandising teams to ensure stock opportunities are maximised for the Digital Channel. Feedback any relevant key product trends, risks and opportunities to our buying and merchandising team as well as wider trade team.
  • Monitor onsite performance of site storefronts and report and analyse the key onsite metrics across conversion, funnel, click through rate and page performance. Assist with the sequencing for categories across all pages to drive UPT and CVR.
  • Collaborate with all relevant marketing stakeholders to provide insights to optimise SEO and gain a basic understanding of SEO impact on site.
  • Support Manager in curation of seasonal playbooks, leveraging seasonal buy sheets and assortment strategy to inform the on-site execution plan.
  • Attend all virtual line openings to gain knowledge of your divisional seasonal buys in order to inform and support your lead with strategic planning.
  • During in-season trading, execute the on-site visual merchandising strategy and optimise navigation journey ensuring seasonally relevant & captures key category trends.
  • Work closely with content team to advice on linking strategy for upcoming content plans and taking part in all UAT activities for refreshes.
  • Support Manager in promotional planning and execution across UAT activities & merchandising optimisation and carry out regular reviews of competitor activity.
  • Conduct comprehensive post-event and promotion analysis, identifying successes and areas for improvement.

FAQs

What is the duration of the contract for this position?

This position is a 12-month fixed-term contract.

What are the main responsibilities of the Digital Visual Merchandising Assistant?

The main responsibilities include executing the visual merchandising plan, resolving issues to optimize sales, conducting daily site checks, supporting divisional leads with seasonal playbooks, and monitoring top sellers and stock levels, among others.

Is previous experience required for this role?

Yes, at least 1+ full strategic cycle experience is required, which can be gained from an internship.

What qualifications or skills are needed for this position?

Key qualifications include strong Excel skills (Pivot & Vlookup), strong communication skills, a good understanding of web tools, exceptional organizational skills, a willingness to learn, and strong analytical and numerical skills.

Will I be working with different teams across the company?

Yes, this role involves cross-functional partnerships with teams such as Digital Site Operations, Content, Web Operations, Marketing, and Buying & Planning.

What tools or software will I need to be familiar with?

Familiarity with web tools such as Salesforce, Adobe Analytics, and Content Square is a plus, along with a general understanding of e-commerce software.

Is a background in luxury fashion important for this role?

Yes, a passion for working in a luxury fashion brand is important for this position.

How often will I need to present trading performance?

You will need to prepare and present weekly and ad hoc trading performance to the team.

What is the work environment like at Ralph Lauren?

Ralph Lauren fosters a culture of inclusion and belonging, encouraging creativity, initiative, and teamwork among its employees.

Are there opportunities for growth within this role?

Yes, the company encourages a progression-hungry mindset and offers opportunities for learning and advancement.

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Ralph Lauren

“Be anything you want to be. And be many things.” – Ralph Lauren

Fashion & Arts
Industry
10,001+
Employees
1967
Founded Year

Mission & Purpose

Ralph Lauren is a globally renowned fashion brand that epitomises timeless elegance and iconic style. With a rich heritage spanning several decades, Ralph Lauren has become synonymous with luxury and sophistication. The brand offers a wide range of products, including clothing, accessories, fragrances, and home furnishings, all reflecting impeccable craftsmanship and attention to detail. Known for its classic designs and impeccable quality, Ralph Lauren has established itself as a symbol of refined taste and effortless sophistication. With a commitment to delivering exceptional products and exceptional customer experiences, Ralph Lauren continues to inspire and captivate fashion enthusiasts around the world.