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Intern: Digital Marketing Optimization (Summer 2025)

  • Internship
    Full-time
    Summer Internship
  • Marketing
    IT & Cybersecurity
  • Greensboro

AI generated summary

  • You should be a team player with strong communication skills, a digital marketing interest, efficient in marketing tools and design software, and pursuing a related bachelor’s or graduate degree.
  • You will analyze UX/UI, optimize web structure, define KPIs, support SEO, manage email campaigns, track online behavior, and assist the digital marketing team with various projects.

Requirements

  • Team player with strong communications skills
  • Strong interest in digital marketing, marketing automation, and analytics
  • Digital champion
  • Self-starter
  • A strong sense for creating a premium digital experience
  • Ability to learn quickly and adapt to new technologies
  • Efficient or knowledgeable with marketing tools (Salesforce Marketing Cloud, Google Analytics, SEM Rush)
  • Efficient with Microsoft Office (PowerPoint, Word & Excel)
  • Efficient with design tools (Canva, Adobe Suite)
  • Applicant must be currently enrolled and pursuing a bachelor’s degree in digital marketing communications, business communications, or a related marketing field at an accredited school and have completed 30 semester hours of undergraduate studies prior to the start of the internship.
  • Graduate students welcome to apply as well.
  • Summer interns may work up to 40 hours per week
  • Applicants must have a minimum cumulative grade point average of 2.75

Responsibilities

  • Drive engagement, insights and optimization through our content, UX/UI and analytics on www.volvotrucks.us
  • Analyze UX and UI to generate insights and actionable improvements
  • Optimize web structure for increased content engagement and sales funnel advancement
  • Define KPIs, measure, and analyze success on a site-wide basis
  • Strategic SEO and form implementation across site
  • Update, refine, and improve VTNA online truck configurator
  • Support the execution of marketing automation initiatives, including setting up nurturing campaigns and analyzing online behavior.
  • Assist in the development and implementation of email marketing campaigns to generate leads and engage customers.
  • Track and analyze online behavior and develop lead scoring models.
  • Help to maintain and organize digital assets.
  • Provide support to the digital marketing team in various projects and initiatives.

FAQs

What is the duration of the internship?

The internship is for the summer of 2025.

What are the key responsibilities of this internship?

Key responsibilities include driving engagement through content and analytics, analyzing UX and UI for improvements, optimizing web structure, defining KPIs, executing marketing automation initiatives, assisting with email marketing campaigns, and supporting the digital marketing team in various projects.

What educational qualifications are required for this internship?

Applicants must be currently enrolled in and pursuing a bachelor's degree in digital marketing communications, business communications, or a related marketing field, having completed at least 30 semester hours of undergraduate studies prior to the start of the internship.

Are graduate students eligible to apply?

Yes, graduate students are welcome to apply for this internship.

What is the hourly pay range for interns in this position?

The hourly pay range for this internship is between $16.00 and $46.00, depending on factors such as geographic location, academic classification, and degree area of study.

Is there any support for housing during the internship?

Yes, the company provides housing assistance for interns.

What skills are preferred for applicants?

Preferred skills include strong communication abilities, a keen interest in digital marketing, proficiency with marketing tools (such as Salesforce Marketing Cloud and Google Analytics), and familiarity with design tools (like Canva and Adobe Suite).

What is considered a minimum GPA requirement for applicants?

Applicants must have a minimum cumulative GPA of 2.75 to be considered for the internship.

Will interns have the opportunity for career development?

Yes, interns can expect countless career opportunities and internal mobility across the global organization, as well as training and personal development initiatives.

How does Volvo Group approach diversity and inclusion in the hiring process?

Volvo Group is committed to inclusion, diversity, and equity, encouraging applicants to apply even if they do not meet every qualification listed in the job description. All qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Automotive
Industry
10,001+
Employees

Mission & Purpose

The Volvo Group is one of the world’s leading manufacturers of trucks, buses, construction equipment and marine and industrial engines. The Group also provides complete solutions for financing and service. The Volvo Group, with its headquarters in Gothenburg, employs about 100,000 people, has production facilities in 18 countries and sells its products in more than 190 markets.