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Intern Visual Merchandising Digital Commerce

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Ralph Lauren

Jun 2

  • Internship
    Full-time
    Summer Internship
  • Hospitality & Retail
  • London

AI generated summary

  • You need strong Excel skills, an entrepreneurial mindset, organization, initiative, passion for luxury fashion, communication abilities, tech savvy, positive attitude, flexibility, and a proactive problem-solving approach.
  • You will oversee online product presentation, optimize sales through data analysis, support promo plans, ensure site navigation & execute VM strategy for a global fashion brand.

Requirements

  • Strong Excel skills (Pivot & Vlookup) to manipulate big data sets
  • An entrepreneurial, career hungry mindset
  • Highly organized with a sharp eye for details.
  • Intuitive and initiative.
  • A willingness to get stuck in and learn
  • Passion to work in a luxury fashion brand.
  • Strong communication skills, both written and verbal
  • Demonstrated aptitude for technology, including understanding product data flows and e-commerce software
  • Positive, “can-do” attitude
  • Willingness to be flexible and pivot across multiple tasks and priorities as necessary
  • Proactive, taking initiative for needed improvements and problem solving

Responsibilities

  • Visual Merchandising:
  • Ensure customer experiences is seamless throughout the funnel by consistently performing a series of checks of product pages, category pages, cross-sells, search keywords, navigational elements and more
  • Support in the maintenance and optimisation of product attribution for product assortment
  • Ensuring products have the required data and imagery to launch on time working to resolve any issues as quickly as possible to optimise sales on site.
  • Reporting any key information to the Trading team
  • Being involved in daily site walks including data analysis and site optimisation
  • Support the analysis of best sellers and stock levels in reaction to trade performance and upcoming promotional activity to optimise online sales.
  • Maintain commercial awareness, understanding of key competitors and promotional plans
  • Execute promo plans under the supervision of senior members of the team.
  • Support in the execution of site navigation, customer journey and product placement devised in VM plan or instructed by senior team members and strategy seasonal insights.
  • Produce reports for both internal and external discussions.
  • You will build on the merchandising catalogue, creating new product listing pages and suggesting opportunities for capturing trends and SEO terms.
  • You will tag ownership of content assets and take part in all UAT activities for refreshes both content and platform.
  • Attend all virtual line openings to ensure you know the divisional seasonal buys.
  • Trade:
  • You will prepare and present weekly and ad hoc trading information to the team, identifying any trading related actions.
  • You will own and update the trade calendar in accordance with regional trading events and product launches.
  • You will pro-actively work with senior team members in collaboration with DTC merchandising teams to ensure stock opportunities are maximised for the Digital Channel.
  • This role is ideal for someone early in their ecommerce career, who enjoys the technical aspect and would love to work in an exciting, global brand.

FAQs

What is the primary role of the Visual Merchandising Intern?

The primary role of the Visual Merchandising Intern is to support the visual merchandising senior assistant(s) and/or associate(s) in executing the merchandising plan correctly and on time, while also collaborating cross-functionally to improve product lifestyle management and merchandising on the website.

What responsibilities does the intern have concerning the website's product visibility?

The intern is responsible for monitoring the site to ensure that all products are displayed in accordance with flagship requirements and supporting the resolution of any customer-facing issues before they are escalated to the contact center.

How does this role contribute to maintaining flagship standards online?

This role is key in supporting the maintenance of flagship standards onsite by being aware of divisional plans, seasonal buys, and forecasts, which helps in making informed merchandising decisions.

What skills or traits are important for a candidate applying for this internship?

A detailed-orientated approach and a genuine interest in understanding customer behavior and motivations for purchasing online are essential traits for a successful candidate.

Is this internship primarily focused on a specific product category or brand?

The internship involves a broader focus on visual merchandising across various product categories and brands, as the intern will support overall merchandising improvements on the site.

What team dynamics will the intern be exposed to?

The intern will work cross-functionally, collaborating with other teams to execute the merchandising plan and resolve issues, providing exposure to various aspects of digital commerce.

How important is communication in this role?

Communication is crucial in this role, as the intern will be collaborating with senior team members and cross-functional teams, as well as troubleshooting issues that affect the customer experience.

What kind of educational background is preferred for this internship?

While not explicitly stated, a candidate with an interest in visual merchandising, marketing, e-commerce, or a related field would likely align well with the expectations of this internship role.

Ralph Lauren

“Be anything you want to be. And be many things.” – Ralph Lauren

Fashion & Arts
Industry
10,001+
Employees
1967
Founded Year

Mission & Purpose

Ralph Lauren is a globally renowned fashion brand that epitomises timeless elegance and iconic style. With a rich heritage spanning several decades, Ralph Lauren has become synonymous with luxury and sophistication. The brand offers a wide range of products, including clothing, accessories, fragrances, and home furnishings, all reflecting impeccable craftsmanship and attention to detail. Known for its classic designs and impeccable quality, Ralph Lauren has established itself as a symbol of refined taste and effortless sophistication. With a commitment to delivering exceptional products and exceptional customer experiences, Ralph Lauren continues to inspire and captivate fashion enthusiasts around the world.