Internship

Loyalty Marketing Intern

AARP

•

1mo ago

🚀 Summer Internship

Washington, DC

You must be a self-starter, adaptable, and able to manage multiple projects under tight deadlines. Marketing/communications experience, diverse collaboration skills, and technical proficiency are required. Loyalty/lifecycle marketing experience is a plus.
You will assist in creating and promoting loyalty program activities, newsletters, and engagement campaigns, analyze trends, and improve user experience at AARP.

Summer Internship

Marketing•Washington, DC

Are you a marketing student with solid strategic skills who is creative, passionate, and results-driven? Our Loyalty team is looking for you! Our team drives the strategy and implementation for AARP Rewards, AARP's loyalty program. AARP Rewards helps people learn about topics from healthy living to savings in a fun, bite-sized, gamified way – and they earn points they can redeem for rewards and savings. We'll challenge you to work across this program's many facets, from designing marketing campaigns to working on reward curation. This paid internship has an expected start date of June 2024 and will go through the end of the year.

Must be enrolled in a degree program at an accredited college/university rising undergraduate juniors or seniors, graduate students, or post-doctoral students and remain academically enrolled throughout the internship or must have previously graduated from college and enrolled in a continuing education program
Must be a self-starter and adaptable, with the ability to work under tight deadlines
Ability to manage multiple projects, anticipate project needs, and discern work priorities
Marketing or communications experience, including email management, copywriting, and experience managing a variety of communications channels
Ability to work well with diverse populations, including gender, race, and sexual orientation
Technical proficiency in Microsoft Office programs
Experience with loyalty or lifecycle marketing is a plus

Currently Studying

Marketing

Assist with key projects, including curation of point-earning activities, catalog curation and promotion, and marketing communications
Work with designers to create program promotions for various AARP newsletters, website promotions, and paid media campaigns
Support Rewards newsletter content curation, copy, creative, and execution
Implement and support program engagement campaigns that keep people active in the program and re-engage lapsing users
Audit AARP Rewards point earning opportunities for quality and opportunities for improvement
Help identify key customer issues and opportunities to improve the user experience
Work with the analytics team to analyze trends and report on project results

Work type

Full time

Work mode

office

Location

Washington, DC