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Marketing Programs Co-op, Demand Generation (Fall 2024)

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Magnet Forensics

May 25

Applications are closed

  • Internship
    Full-time
    Off-cycle Internship
  • Marketing
  • Waterloo, +1

Requirements

  • We're looking for someone who checks off most, but not all, of the boxes. It's more important to us to find a candidate who can display indicators of success through skills they have developed and experience they have been a part of, than to find folks who have "been there, done that". Above all, we are looking for a senior candidate with a positive, self-starting attitude who enjoys a challenge and wants to learn. We want to be a part of your development journey, and we'll learn as much from you as you learn from us
  • There are a couple must haves, but we will keep that list short:
  • You are working toward a Bachelor's degree in Business or Marketing (previous ---Marketing co-op experience in bonus!)
  • You have an analytical mind, who thrives in a fast-paced environments. You are -always willing to help - no matter how big or small the task is.
  • You like working in a collaborative environment with smart, funny and interesting people.

Responsibilities

  • Interact with global, digital, vertical and product marketing team members to build and support customer-based marketing activities and drive lead generation opportunities.
  • Support international sales and marketing conference/tradeshows including content, asset coordination, lead retrieval/upload and post event surveys and email campaigns.
  • Plan and execute our largest virtual demand generation conference (Magnet Virtual Summit 2025) by;
  • Building dynamic virtual event landing pages and emails and for 50+ sessions in our virtual conference system (ON24)
  • Communicating with 50+ internal and external speakers, including conference attendees (upwards of 7k)
  • Supporting post event reporting by pulling data for internal presentations
  • Owning smaller 'mini-events' within the 2-week conference; local watch parties, capture the flag challenge etc.
  • Order and ship speaker gifts worldwide
  • Prepare internal briefing documents for internal stakeholders
  • Work with our translation agency to localize content for our global audience.
  • Manage inventory by ordering, shipping & distributing branded materials for all tradeshows and events across the North American, EMEA and APAC regions.
  • Leverage event management systems (Cvent and Eventbrite), marketing automation systems (Pardot) and customer relationship management systems (Salesforce) to stage, execute, track, and manage various global marketing programs.
  • Lead multiple facets of our webinar program including;
  • Record webinar sessions with internal and external speakers,
  • Manage email communications with webinar attendees by owning our shared inbox,
  • Share analytics reports on webinar results in a weekly, digestible format,
  • Become an ON24 expert by recording, creating events, uploading important resources, and editing pre and post webinar emails (Pardot)
  • Leverage our website (WordPress) to promote our weekly webinar series by uploading, editing and updating content.
  • Support our largest in person customer conference (Magnet User Summit 2025) by;
  • Shipping and receiving promotional assets to and from Nashville
  • Support our Events Managers and our Agency of Record with tasks as they relate to your day-to-day activities
  • Assist with post event reporting and analysis for internal stakeholders
  • Support the entire Marketing team (events, digital, public relations, design etc.) at large with miscellaneous tasks or special projects - like our scholarship program! - throughout your term with us.

FAQs

What is the duration of the Marketing Programs Co-op position?

The position is available for either 4 months (September to December 2024) or 8 months (September to April 2025). Applicants should indicate their availability for either duration in their application.

What are the primary responsibilities of the Marketing Programs Co-op?

The co-op is responsible for coordinating and implementing marketing programs aimed at driving sales, focusing on customer acquisition, retention initiatives, sales enablement, and supporting international events and conferences.

Why might an 8-month co-op applicant have more opportunities for growth?

8-month co-op applicants will have more time to master their day-to-day work and may be assigned more responsibilities, leading to greater opportunities for learning and development within the role.

What specific events will occur during the Fall 2024/Winter 2025 term that the co-op will be involved in?

The co-op will assist in hosting two significant events: the Magnet User Summit and the Magnet Virtual Summit.

Who will the Marketing Programs Co-op report to?

The co-op will report to the Manager, Global Marketing Programs and Customer Marketing at Magnet Forensics.

Are there opportunities for the co-op to explore areas of personal interest within the role?

Yes, the role is designed to provide opportunities for learning in areas of interest, in addition to assigned responsibilities.

What type of work environment can the co-op expect in this role?

The co-op can expect to work in a fast-paced, dynamic team environment that encourages growth and development in various aspects of marketing.

Is this a recurring co-op role?

Yes, this is a recurring co-op role, with different assigned responsibilities each term.

What skills or experience should applicants ideally have?

While the job description does not specify, applicants should ideally possess skills in marketing, project coordination, and a willingness to learn, particularly in customer acquisition and event management.

Magnet Forensics

We provide organizations with innovative tools to investigate cyberattacks and digital crimes

Technology
Industry
501-1000
Employees
2009
Founded Year

Mission & Purpose

Founded in 2010, Magnet Forensics is a developer of digital investigation solutions that acquire, analyze, report on, and manage evidence from digital sources, including mobile devices, computers, IoT devices and cloud services. Magnet Forensics products are used by more than 4,000 public and private sector customers in over 100 countries and help investigators fight crime, protect assets, and guard national security.