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Product Marketing Intern

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Graco

25d ago

  • Internship
    Full-time
    Summer Internship
  • Marketing
    Product
  • Rogers
  • Quick Apply

AI generated summary

  • You must be a sophomore or junior in Marketing or Business with a 3.0+ GPA, strong communication and interpersonal skills, proficient in Microsoft Office, and have mechanical aptitude.
  • You will conduct market research, analyze competitors, develop segmentation strategies, support customer insights, review industry trends, analyze sales data, create training materials, and assist in product launches.

Requirements

  • Sophomore or Junior pursuing a degree in Marketing or Business from an accredited university
  • Minimum GPA of at least a 3.0 on a 4.0 scale desired
  • Excellent verbal and written communication skills
  • Strong interpersonal skills
  • Proficient Microsoft Office usage skills (Excel, Word, PowerPoint)
  • Ability to work independently on assigned projects
  • Mechanical aptitude and the desire to work hands-on at times

Responsibilities

  • Conduct secondary market research on products, applications, and markets
  • Analyze the competitive landscape
  • Help analyze and develop market segmentation strategies
  • Assist with voice of customer efforts
  • Review relevant industry publications and report on current topics and important trends
  • Perform historical sales analysis to identify issues and potential opportunities
  • Help develop training materials for use with distribution and sales teams that highlight core product strengths and differentiated end user benefits
  • Participate in the design and development process for new products
  • Support new product launch initiatives
  • Perform other duties as assigned

FAQs

What responsibilities will I have as a Product Marketing Intern at Graco?

As a Product Marketing Intern, you will conduct secondary market research, analyze the competitive landscape, help develop market segmentation strategies, assist with voice of customer efforts, perform historical sales analysis, develop training materials, and support new product launch initiatives, among other responsibilities.

What qualifications do I need to apply for this internship?

You should be a sophomore or junior pursuing a degree in Marketing or Business from an accredited university, with a minimum GPA of at least 3.0 on a 4.0 scale desired.

Is previous experience required for this internship?

While previous experience is not required, a strong interest in marketing and business, as well as excellent communication and interpersonal skills, will be beneficial.

How long does the internship last?

The internship can begin as early as the spring semester (part-time) and extends through the summer (full-time).

Who will I work with during the internship?

You will be aligned with an expert Product Manager who will provide challenging assignments and guidance throughout your internship.

Are there opportunities for full-time employment after the internship?

Yes, top interns will be strong candidates for full-time employment opportunities upon completion of their degree programs.

What skills are necessary for this position?

You should have excellent verbal and written communication skills, strong interpersonal skills, proficiency in Microsoft Office (Excel, Word, PowerPoint), the ability to work independently on assigned projects, and a mechanical aptitude with a desire to work hands-on at times.

What is the hourly pay range for this internship?

The base pay range for this position is $16.00 - $27.00 per hour, depending on factors such as geographic location, skills, education, and experience.

What benefits does Graco offer to interns?

Graco offers attractive compensation, benefits including medical, dental, stock purchase plan, 401(k), tuition reimbursement, and opportunities for career development.

Is the internship position based on a specific location?

Yes, the internship location details will be provided in the offer and may vary based on company needs.

Does Graco utilize E-Verify for employment eligibility?

Yes, Graco uses E-Verify to confirm the employment eligibility of all newly hired employees. More information can be found at www.dhs.gov/E-Verify.

Manufacturing & Electronics
Industry
1001-5000
Employees
1926
Founded Year

Mission & Purpose

Founded in 1926, Graco (NYSE:GGG) is a world leader in fluid handling systems and components. Graco Inc. supplies technology and expertise for the management of fluids in both industrial and commercial applications. It designs, manufactures and markets systems and equipment to move, measure, control, dispense and spray fluid materials. Graco maintains an aggressive strategy to design and develop new products and systems and distributes through a worldwide network of distributors and other channels. Graco is focused on expanding into new markets through product development and acquisitions.