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Product Marketing Intern

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Graco

25d ago

  • Internship
    Full-time
    Summer Internship
  • Marketing
  • Rogers
  • Quick Apply

AI generated summary

  • You should be a Marketing/Business sophomore or junior with a 3.0 GPA, strong communication/interpersonal skills, Microsoft Office proficiency, and mechanical aptitude for hands-on work.
  • You will conduct market research, analyze competition, assist with customer insights, review industry trends, perform sales analysis, develop training materials, support product launches, and participate in design.

Requirements

  • Sophomore or Junior pursuing a degree in Marketing or Business from an accredited university
  • Minimum GPA of at least a 3.0 on a 4.0 scale desired
  • Excellent verbal and written communication skills
  • Strong interpersonal skills
  • Proficient Microsoft Office usage skills (Excel, Word, PowerPoint)
  • Ability to work independently on assigned projects
  • Mechanical aptitude and the desire to work hands-on at times

Responsibilities

  • Conduct secondary market research on products, applications, and markets
  • Analyze the competitive landscape
  • Help analyze and develop market segmentation strategies
  • Assist with voice of customer efforts
  • Review relevant industry publications and report on current topics and important trends
  • Perform historical sales analysis to identify issues and potential opportunities
  • Help develop training materials for use with distribution and sales teams that highlight core product strengths and differentiated end user benefits
  • Participate in the design and development process for new products
  • Support new product launch initiatives
  • Perform other duties as assigned

FAQs

What is the primary responsibility of a Product Marketing Intern at Graco?

The primary responsibility of a Product Marketing Intern at Graco includes supporting the Contractor Equipment Division’s Worldwide Product Marketing team in developing strategies for long-term product line growth.

What type of tasks will the intern be involved in?

Interns will conduct market research, analyze historical sales, develop market segmentation strategies, assist with voice of customer efforts, create reports and presentations, and develop training materials among other duties.

What educational background is required for this internship?

Candidates must be Sophomores or Juniors pursuing a degree in Marketing or Business from an accredited university.

Is there a minimum GPA requirement for this internship?

Yes, a minimum GPA of at least 3.0 on a 4.0 scale is desired.

What skills are considered important for a Product Marketing Intern?

Important skills include excellent verbal and written communication skills, strong interpersonal skills, proficient Microsoft Office usage (Excel, Word, PowerPoint), the ability to work independently, and mechanical aptitude.

When can the internship begin, and what is the expected duration?

Internships can begin as early as the spring semester on a part-time basis and extend through the summer on a full-time basis.

Will there be mentorship during the internship?

Yes, each intern will be aligned with an expert Product Manager who will provide guidance on challenging assignments driven by key business needs.

Are there opportunities for full-time employment after the internship?

Yes, top interns will be strong candidates for full-time employment opportunities upon completion of their degree programs.

What benefits does Graco offer to its interns?

Graco offers attractive compensation, benefits, and career development opportunities including medical, dental, stock purchase plan, 401(k), and tuition reimbursement.

What is the hourly pay range for this internship?

The base pay range for this position is $16.00 - $27.00 per hour, depending on factors such as geographic location, skills, and experience.

Manufacturing & Electronics
Industry
1001-5000
Employees
1926
Founded Year

Mission & Purpose

Founded in 1926, Graco (NYSE:GGG) is a world leader in fluid handling systems and components. Graco Inc. supplies technology and expertise for the management of fluids in both industrial and commercial applications. It designs, manufactures and markets systems and equipment to move, measure, control, dispense and spray fluid materials. Graco maintains an aggressive strategy to design and develop new products and systems and distributes through a worldwide network of distributors and other channels. Graco is focused on expanding into new markets through product development and acquisitions.