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Product Marketing Intern

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Graco

19d ago

  • Internship
    Full-time
    Summer Internship
  • Marketing
  • Rogers
  • Quick Apply

AI generated summary

  • You should be a sophomore or junior in Marketing or Business with a 3.0 GPA, strong communication skills, Microsoft Office proficiency, and a hands-on mechanical aptitude.
  • You will conduct market research, analyze competition, support segmentation strategies, assist with customer insights, review industry trends, perform sales analysis, develop training materials, and support product launches.

Requirements

  • Sophomore or Junior pursuing a degree in Marketing or Business from an accredited university
  • Minimum GPA of at least a 3.0 on a 4.0 scale desired
  • Excellent verbal and written communication skills
  • Strong interpersonal skills
  • Proficient Microsoft Office usage skills (Excel, Word, PowerPoint)
  • Ability to work independently on assigned projects
  • Mechanical aptitude and the desire to work hands-on at times

Responsibilities

  • Conduct secondary market research on products, applications, and markets
  • Analyze the competitive landscape
  • Help analyze and develop market segmentation strategies
  • Assist with voice of customer efforts
  • Review relevant industry publications and report on current topics and important trends
  • Perform historical sales analysis to identify issues and potential opportunities
  • Help develop training materials for use with distribution and sales teams that highlight core product strengths and differentiated end user benefits
  • Participate in the design and development process for new products
  • Support new product launch initiatives
  • Perform other duties as assigned

FAQs

What is the main responsibility of the Product Marketing Intern?

The main responsibility of the Product Marketing Intern is to support the Contractor Equipment Division's Worldwide Product Marketing team in developing strategies for long-term product line growth.

What kind of projects will interns work on during their internship?

Interns will work on a variety of projects including market research, historical sales analysis, long-range product planning, report and presentation creation, and the development of brochures and selling tools.

What qualifications are required to apply for the internship?

Applicants should be Sophomores or Juniors pursuing a degree in Marketing or Business from an accredited university, with a minimum GPA of at least 3.0 on a 4.0 scale desired.

Is there a possibility of full-time employment after the internship?

Yes, top interns will be strong candidates for full-time employment opportunities upon completion of their degree programs.

When can the internships begin?

Internships can begin as early as the spring semester with part-time hours and extend through the summer with full-time hours.

What skills are emphasized for success in this internship?

Key skills include excellent verbal and written communication, strong interpersonal abilities, proficiency in Microsoft Office (Excel, Word, PowerPoint), and the ability to work independently on projects.

What is the base pay range for this internship?

The base pay range for this position is $16.00 - $27.00 per hour, exclusive of fringe benefits or other compensation.

Are there any specific software skills required for this internship?

Yes, proficiency in Microsoft Office Suite, particularly in Excel, Word, and PowerPoint, is required for this internship.

What benefits does Graco offer to interns?

Graco offers attractive compensation, comprehensive benefits including medical, dental, stock purchase plans, 401(k), tuition reimbursement, and career development opportunities.

Does the internship involve working with product managers?

Yes, each intern will be aligned with an expert Product Manager who will provide challenging assignments driven by key business needs.

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Graco

Manufacturing & Electronics
Industry
1001-5000
Employees
1926
Founded Year

Mission & Purpose

Founded in 1926, Graco (NYSE:GGG) is a world leader in fluid handling systems and components. Graco Inc. supplies technology and expertise for the management of fluids in both industrial and commercial applications. It designs, manufactures and markets systems and equipment to move, measure, control, dispense and spray fluid materials. Graco maintains an aggressive strategy to design and develop new products and systems and distributes through a worldwide network of distributors and other channels. Graco is focused on expanding into new markets through product development and acquisitions.

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