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Spring 2025 - Brand Strategy Assistant

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GSD&M

2mo ago

  • Internship
    Full-time
    Off-cycle Internship
  • Marketing
    Business, Operations & Strategy
  • Austin

AI generated summary

  • You must have strong communication skills, a passion for advertising and culture, a curious mindset, teamwork ability, organizational skills, and dedication to learning and your craft.
  • You will research trends, craft insights for briefs, analyze competitors, and prepare client-ready documents to drive brand strategy and inspire creative teams.

Requirements

  • Clear and concise written and verbal communication skills
  • A love of advertising, communications, media channels, popular culture and how people consume and act on all of these things.
  • Insatiable curiosity that compels you to keep learning about consumers, clients and your collaborator
  • Team-player: You can collaborate and have a big-picture mindset
  • Willingness to Learn: You are a sponge. You absorb information and are endlessly hungry to learn
  • Strong Organizer: You are able to prioritize things appropriately and understand deadlines.
  • Strong Communicator: You can get your point across efficiently and clearly
  • Dedicated: You are loyal and willing to put energy and time into your craft

Responsibilities

  • Conducting research and sharing POVs based on the data you have access to and trends you identify in the social and cultural consciousness
  • Trendspotting and thought leadership. You’ll help keep our Strategy team on their toes by identifying interesting consumer and business trends that represent opportunity for the brand to have a first-mover advantage.
  • Helping with creative briefs. You’ll collaborate with your team to develop interesting and insightful briefs that inspire creative teams.
  • Become an expert on our brand’s competitors through research and competitive audits
  • Assist in preparing client-ready documents such as POV's, briefs, competitive audits, trend reports, etc.

FAQs

What does the role of a Brand Strategy Assistant entail?

The role involves conducting research, trendspotting, assisting in the development of creative briefs, and preparing client-ready documents such as POVs, competitive audits, and trend reports.

What qualifications are required for this position?

Candidates should have clear communication skills, a passion for advertising and popular culture, insatiable curiosity, and the ability to work collaboratively as a team player. Strong organizational skills and a dedication to learning are also important.

Is this a paid internship?

The job description does not specify if the internship is paid; please inquire directly for details.

How long is the internship?

The internship is for the Spring 2025 semester.

Are there opportunities for networking or mentorship during the internship?

The job description does not specify, but agencies typically provide opportunities for networking and mentorship throughout internships.

What kind of projects will I be working on as a Brand Strategy Assistant?

You will work on projects that involve researching consumer and business trends, developing insightful creative briefs, and performing competitive audits.

Is prior experience in advertising necessary for this role?

While prior experience may be beneficial, the primary qualities sought are curiosity, a willingness to learn, and strong communication abilities rather than extensive experience.

What is the work environment like at GSD&M?

GSD&M fosters a creatively-driven and collaborative work environment, emphasizing curiosity, problem-solving, and a passion for strategy in advertising.

How should I apply for this internship?

Specific application instructions are not provided in the job description; please visit the GSD&M website or reach out to their HR department for details on the application process.

What skills will I develop as a Brand Strategy Assistant?

You will develop skills in research analysis, trendspotting, creative brief writing, client communication, and project organization, along with a deeper understanding of brand strategy in advertising.

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GSD&M

Marketing & Advertising
Industry
5001-10,000
Employees
1971
Founded Year

Mission & Purpose

GSD&M is a creatively driven, full-service agency born and raised in Austin, TX. Our strategy? We’re in the business of growing our clients’ businesses and have helped grow some of the world's most successful brands. We’re a full-service advertising agency, but our work goes beyond just making ads. We are a company that uses the power of purpose to drive success with our clients. We partner with our clients to discover, define and articulate their core purpose beyond making money and translate that vision into the marketplace. The return for us? Our work makes a difference for our people, our clients and our communities.