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Strategic Marketing Analyst Intern for Summer 2025

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ITW

2mo ago

  • Internship
    Full-time
    Summer Internship
  • Marketing
    Business, Operations & Strategy
  • Quick Apply

AI generated summary

  • You should be a Junior in engineering or industrial engineering, with business knowledge. Must understand product life-cycle, customer needs, have strong communication skills, and be innovative.
  • You will assist in market strategies, competitive analysis, develop new product initiatives, support presentations, and drive customer engagement events for growth and differentiation.

Requirements

  • Currently a Junior working on Degree in engineering / industrial engineering as base. Preference for additional business administration education, with focus on sales and marketing
  • Knowledge about product life-cycle management (from ideation phase to End of Life)
  • Understanding in identification of customer needs and understanding of customer values.
  • Excellent communication skills with a record in influence of key stakeholders to new ways of thinking to get results.
  • Creativity, result driven and financial skills (business case, financial metrics)
  • Strong leadership, process and project-driven, enthusiastic about innovation and proven track record of successful business development.
  • Understanding of the Marketing approach within a technical B2B environment and automotive sector
  • Must demonstrate technical vision and the ability to connect to business goals.
  • Proficient English language skills, German and other languages is a plus.

Responsibilities

  • Execute and assist in global product and market strategies that result in compelling differentiators at right price level, achieving profitable sales and market growth, meeting global market requirements.
  • Follows the right strategies for understanding and structuring the market landscape (customers, competition, technology trends, macro-environment, industry environment evolution)
  • Realizes long-term penetration of current portfolio product, while preparing for successful investments in future products and services
  • Works with Strategic Marketing Manager to develop tactical plans per geographic market to meet the local customers’ needs, drive penetration of available technologies and secure targeted share of market.
  • Competition benchmarking to lead to a structured way of identifying customer (Voice of the Customer (VoC)) and market trends (regulations, disruptions)
  • Execute on Product line strategy focusing on a clear differentiation (technology, cost serviceability…)
  • Development of new product initiatives
  • Identifying new business opportunities and generating business plans for project approval.
  • Ensuring alignment of marketing and product development process, participation in product innovation and development projects
  • Development of value propositions and price positioning
  • Being expert for certain product ranges, customers, and competitors
  • Work on product presentations (Support business case preparation with pricing and differentiation strategy)
  • Work with Strategic Marketing Manager to drive analysis and decision process to invest in appropriate organic and inorganic opportunities.
  • Drive Product Line outperformance in line with AP /LRP commitment.
  • Participate, drive preparation and presentation at customer events (like tech days, innovation days)

FAQs

What is the job title for this internship?

The job title is Strategic Marketing Analyst Intern for Summer 2025.

What are the primary responsibilities of the Strategic Marketing Analyst Intern?

The primary responsibilities include competition benchmarking, executing product line strategy, developing new product initiatives, identifying business opportunities, ensuring alignment of marketing and product development, developing value propositions, working on product presentations, and driving product line outperformance.

What qualifications are required for this position?

Candidates should be currently a Junior working towards a degree in engineering or industrial engineering, preferably with additional business administration education focusing on sales and marketing.

Is prior experience in marketing or engineering necessary for this internship?

While prior experience is not explicitly required, knowledge of product life-cycle management, understanding customer needs, and previous academic focus in engineering or business administration are preferred.

What skills are essential for the Strategic Marketing Analyst Intern role?

Essential skills include excellent business analytical and problem-solving skills, creativity, financial acumen, strong communication skills, leadership qualities, and an understanding of marketing within a technical B2B environment.

Will there be opportunities for full-time employment after the internship?

Yes, for the right candidate, this internship could continue part-time during their senior year and may lead to full-time employment upon graduation.

In which locations does the ITW Thermal & Fluid Management division operate?

The division operates in Bryan, Ohio; Hebron, Illinois; and Juarez, Mexico.

What type of work environment can the intern expect?

The work is normally performed in a typical office environment with limited exposure to physical risk, and it requires adherence to safety and security precautions.

Does ITW provide equal employment opportunities?

Yes, ITW is an equal opportunity/affirmative action employer, committed to fair treatment in all aspects of employment.

What language skills are preferred for this internship?

Proficient English language skills are required, and knowledge of German or other languages is a plus.

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ITW

Ignite your full potential at ITW, a Fortune 200 global multi-industrial manufacturing leader.

Manufacturing & Electronics
Industry
10,001+
Employees
1912
Founded Year

Mission & Purpose

ITW (NYSE: ITW) is a Fortune 200 global multi-industrial manufacturing leader with revenues totaling $14.5 billion in 2021. The company’s seven industry-leading segments leverage the unique ITW Business Model to drive solid growth with best-in-class margins and returns in markets where highly innovative, customer-focused solutions are required. ITW’s approximately 45,000 dedicated colleagues around the world thrive in the company’s decentralized and entrepreneurial culture.

Benefits

  • Healthcare

    Having a choice of healthcare options allows you to decide what works best for you and your family.

  • Living Well at ITW

    From numerous programs and resources to personal coaching, we offer free programs to help you be well at work and at home. ITW’s Employee Assistance Program (EAP) also offers confidential help whenever you or your family need it.

  • Retirement Savings

    Choose the best way to reach your retirement goals with an industry-leading 401(k) plan. You have the option to contribute to the plan on a pre-tax, Roth and after-tax basis. If you choose to save in the plan, ITW will match your contributions. In addition to the match, ITW makes an automatic contribution to help you reach your retirement goals even faster.

  • Pay

    We offer competitive compensation packages that are aligned with market pay practices and ITW’s pay for performance philosophy. This philosophy is utilized by our businesses for rewarding employees when delivering excellent individual and company performance.

  • Paid Time Off

    We offer paid time off and a company holiday schedule to support maintaining a healthy balance in your personal and work lives.

  • Parental Leave

    ITW’s paid parental leave includes up to four weeks for both men and women to care for and bond with their new child.